Brand Journalism
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What do journalists think about the current and future state of PR?

What do journalists think about the current and future state of PR? | Brand Journalism | Scoop.it
PRs know PR is changing. But they only see one side of the story. We asked Wired, the Guardian and Metro Online what they’re seeing and where they think it may go in the coming decade.
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Top 100 Sites for Marketers | Cision

Top 100 Sites for Marketers | Cision | Brand Journalism | Scoop.it
In an ever-evolving landscape, communicators must stay on top of upcoming trends. Looking for the latest news in marketing, PR and SEO? Check out these sites!
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5 Reasons PR Should Own Brand Journalism

5 Reasons PR Should Own Brand Journalism | Brand Journalism | Scoop.it

Thinking about starting a brand journalism initiative this year?

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IPRA | Overcoming an identity crisis: transmedia branding and the re-invention of public relations

The public relations industry is in the midst of a profound identity crisis.

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Is Paid Media Dead? [INFOGRAPHIC] | Social Media Today

Is Paid Media Dead? [INFOGRAPHIC] | Social Media Today | Brand Journalism | Scoop.it
Is paid media worth it? The research team at TechnologyAdvice have partnered with Unbounce to survey 456 Internet users about banner and display ads, social ads and sponsored search engine results. Here is the infographic. The results are sobering to say the least.
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Building the brand newsroom of the future

Building the brand newsroom of the future | Brand Journalism | Scoop.it
The instantaneous collaboration that comes with a newsroom environment is increasingly important for PR pros.
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The ROI of Brand Journalism

The ROI of Brand Journalism | Brand Journalism | Scoop.it
If you’re willing to test sponsored content (or native advertising) and sponsorships and other non-invasive forms of advertising, prove you can increase pageviews and the amount of time a visitor spends with your content and you can charge more.
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What distinguishes content marketing from brand journalism?

What distinguishes content marketing from brand journalism? | Brand Journalism | Scoop.it
One keys on amplifying the brand identity and building affinity; the other focuses more on the customer's journey—but which is which? It's all about the desired outcome.

Via Brian Yanish - MarketingHits.com
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Farewell ‘push’ marketing, hello brand journalism

Smart brands, big and small, are creating, curating and sharing expert content in the form of blogs, articles and video
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In 2015, Brands Need to Jump Into the Publishing Waters—or Get Left Behind

In 2015, Brands Need to Jump Into the Publishing Waters—or Get Left Behind | Brand Journalism | Scoop.it
Right now, most brand publishers are at that uncomfortable point where the water is up to their thighs and the occasional cold wave is lapping at their crotch.
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MediaPost Publications How To Make Sure Your Content Has An Authentic External Voice 06/13/2014

How To Make Sure Your Content Has An Authentic External Voice - 06/13/2014
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'Kickstarter Journalism' and Brand Journalism | SixEstate

'Kickstarter Journalism' and Brand Journalism | SixEstate | Brand Journalism | Scoop.it
Crowdfunded journalism is moving mainstream. A crowd-sourced journalistic future may have several positive ramifications for brand journalism.
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How 10 news organizations look at issues of online engagement

How 10 news organizations look at issues of online engagement | Brand Journalism | Scoop.it
Over two days in February, digital news leaders gathered for a roundtable discussion on various ways to improve engagement with readers.
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The Brand Journalism Revolution

CLICK LINK to purchase full access to Ragan Training: http://goo.gl/zS5gw5 Mark Ragan, CEO of Ragan Communications & PR Daily, briefly discusses th
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How Brands Benefit From A Think-Like-A-Journalist Mindset

How Brands Benefit From A Think-Like-A-Journalist Mindset | Brand Journalism | Scoop.it
If your brand is creating content with the intention of driving sales, you may be missing the boat. Your customers can smell advertorial from a mile away, hence the inception of unbiased brand jour...
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DigitalDimension's curator insight, November 15, 4:31 PM
Es necesario que no se te vean demasiado las intenciones...
Comunipedia 3.0 's curator insight, November 15, 5:45 PM
El profesional del periodismo debe tener claro que lo principal son los lectores, no la compañía u organización. Esto significa que el eje de nuestra profesión son las personas reales.
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Brand Journalism: Combining My Love of Storytelling and PR

Brand Journalism: Combining My Love of Storytelling and PR | Brand Journalism | Scoop.it

By: Erin McMahon, @emcmahon1 I was always one of those kids who knew exactly what career they wanted to have.

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Managing Marketing – Using brand journalism to build a brand and its audience

Managing Marketing – Using brand journalism to build a brand and its audience | Brand Journalism | Scoop.it
More and more brands are becoming publishers of content. This approach has a number of benefits and this podcast provides interesting insights and ideas.
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The Importance of Brand Journalism

The Importance of Brand Journalism | Brand Journalism | Scoop.it
Brand journalism has been on the rise since the term was coined in 2004, but the debate continues as to whether or not it can truly be labelled as 'journalism'.

Via Jim Molis
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Jim Molis's curator insight, July 16, 2015 5:36 AM
"Brand journalism means that companies act like publishers. So it’s not about shooting a video about how the company was founded (that’s storytelling), or developing white papers and blog posts (content marketing). Brand journalism incorporates the journalistic mind-set. That means informing your audience about relevant trends and developments in your market – even if they don’t affect your company in any way."
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Is storytelling part of your brand journalism strategy? It should be

Is storytelling part of your brand journalism strategy? It should be | Brand Journalism | Scoop.it
Forward-thinking organizations are stacking their PR and communications teams with journalists so they can tell stories with human appeal.
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Farewell ‘push’ marketing, hello brand journalism

Smart brands, big and small, are creating, curating and sharing expert content in the form of blogs, articles and video
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App for journalists: PicPlayPost for multimedia collages

App for journalists: PicPlayPost for multimedia collages | Brand Journalism | Scoop.it

“Tell stories through photo and video collages for Instagram, Vine and other social networks with this free app”


Via Andy Bull
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Why social media brand newsrooms are on the rise | Cision

Why social media brand newsrooms are on the rise | Cision | Brand Journalism | Scoop.it
The rise of digital newsrooms signify the change in the way content is now consumed. Social media is becoming integral to reporting and information-gathering,
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Developing an 'Earned' Media Plan

Developing an 'Earned' Media Plan | Brand Journalism | Scoop.it
In today’s world, advertising is evolving towards ‘storytizing,’ which is driven by earned media, not paid. In earned media, our customers are deciding what is relevant, what they will share and whether they will, quite frankly, pay attention.
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Don't interrupt: publish - Media news - Media Week<

Don't interrupt: publish - Media news - Media Week< | Brand Journalism | Scoop.it
Don't interrupt: publish from Media Week - news and information from the world of media
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