Brand is what brand does
9 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Rescooped by People-Made from All Things HR and Social Media: Social recruiting, ERPs, Employer Brand...etc.
Scoop.it!

Storytelling 101: How to Seize the Attention of a Distracted Audience

Storytelling 101: How to Seize the Attention of a Distracted Audience | Brand is what brand does | Scoop.it
Set aside a few minutes to learn how to become a captivating storyteller, as told by one of the leading marketers in the industry today.

Via AK Miller
People-Made's insight:

Great piece on how people need to be engaged emotionally to really make an impact - brands really are the sum of their stories.

more...
No comment yet.
Scooped by People-Made
Scoop.it!

Ten things great brands do - Marketing magazine Australia (blog)

Ten things great brands do - Marketing magazine Australia (blog) | Brand is what brand does | Scoop.it
Ten things great brands do
Marketing magazine Australia (blog)
Employees that work for brands are in essence 'organic billboards' for their employer brand.
more...
No comment yet.
Scooped by People-Made
Scoop.it!

Going public - IPOs and the power of the brand - Marketing Week

Going public - IPOs and the power of the brand - Marketing Week | Brand is what brand does | Scoop.it
Going public - IPOs and the power of the brand Marketing Week In addition to marketing it in the business sector, Merlin has also been building its currency as an employer brand and we will certainly be continuing to raise our profile in these...
People-Made's insight:

A long article but well worth it, explaining the role of brand in investor relations

more...
No comment yet.
Scooped by People-Made
Scoop.it!

Prudential BSN Wins Award At 4th Asia's Best Employer Brand Awards - Bernama

Prudential BSN Wins Award At 4th Asia's Best Employer Brand Awards - Bernama | Brand is what brand does | Scoop.it
Prudential BSN Wins Award At 4th Asia's Best Employer Brand Awards
Bernama
... Wins Award At 4th Asia's Best Employer Brand Awards.
People-Made's insight:

Interesting to bear in mind how an AXA competitor is making its mark in Asia.

more...
No comment yet.
Scooped by People-Made
Scoop.it!

Accenture ranked 1st as 'most sought after employer brand' in India - Hindu Business Line

Accenture ranked 1st as 'most sought after employer brand' in India - Hindu Business Line | Brand is what brand does | Scoop.it
Hindu Business Line Accenture ranked 1st as 'most sought after employer brand' in India Hindu Business Line Technology services company Accenture has topped the list of 20 most sought after employers in India, compiled by professional networking...
more...
No comment yet.
Scooped by People-Made
Scoop.it!

The demise of the brand: why technology will usher in a new era of storytelling | Marketing Magazine

The demise of the brand: why technology will usher in a new era of storytelling | Marketing Magazine | Brand is what brand does | Scoop.it
The demise of the brand: why technology will usher in a new era of storytelling, The rise of the social web is making storytelling even more important, writes Robert Mighall, former Oxford fellow in English literature and one-time editor of the...
more...
No comment yet.
Scooped by People-Made
Scoop.it!

Building an Employer Brand Should Never Be an Accident

Building an Employer Brand Should Never Be an Accident | Brand is what brand does | Scoop.it
When a company brings in a candidate looking for an interview, most recruiters are expecting to hear that they already know a decent amount about both the position they are applying for and the company itself. The real question a lot of recruiters...
more...
No comment yet.
Rescooped by People-Made from #Communication
Scoop.it!

HR should lead on employer brand management, CRF research finds

HR should lead on employer brand management, CRF research finds | Brand is what brand does | Scoop.it

Via Prof. Hankell
more...
Prof. Hankell's curator insight, July 9, 2013 6:49 AM

'employer branding' describes how an organisation markets what it has to offer to potential and existing employees...

Scooped by People-Made
Scoop.it!

Who’s Shaping Your Organization’s Employer Brand? | Communication Matters | D&E

Who’s Shaping Your Organization’s Employer Brand? | Communication Matters | D&E | Brand is what brand does | Scoop.it
The rise of sites like Glassdoor.com is shifting that balance of power and providing the troops with a very audible voice. (RT @DixandEaton: Who's shaping your organization's employer brand?
more...
No comment yet.
Scooped by People-Made
Scoop.it!

Creating a strong employer brand when launching a new business - HRmagazine.co.uk

Creating a strong employer brand when launching a new business - HRmagazine.co.uk | Brand is what brand does | Scoop.it
Creating a strong employer brand when launching a new business HRmagazine.co.uk Getting buy-in to a new company culture and employer brand from existing employees is a challenge in itself, whilst the need to communicate it to external audiences...
more...
No comment yet.