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Jack Honomichl, Who Defined Market Research Industry, Dies at 85 - AdAge.com

Jack Honomichl, Who Defined Market Research Industry, Dies at 85 AdAge.com Jack Honomichl, former Advertising Age columnist, founder of the trade journal Inside Research, and a man who literally defined the market-research industry as creator of...
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What Does CEO Shift Mean for GM Agencies? - AdAge.com

What Does CEO Shift Mean for GM Agencies?
Lori Wilk's insight:

A woman takes the role as CEO of GM

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Are current events the new keywords?

Are current events the new keywords? | brand influencers social media marketing | Scoop.it

The “trending topics” section on Twitter has always been a fascinating example of virality to me. Sometimes, you get the weirdest combination of stuff (Pandora, women, and Christmas?)


Via Ally Greer
Lori Wilk's insight:

According to many of the articles I've read , one way to increase traffic to your blog is to incorporate immediately writing about trending topics. The best way to test this out is to do for a month and see what  happens. This article talks about the virality of trending topics.

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Ally Greer's curator insight, December 11, 2013 4:18 PM

While it isn't advisable to "hijack" popular hashtags just beacuse they are trendig, there is absolutely nothing wrong with "riding the wave" and reacting to what's currently going on in the world.


Being reactive is a huge part of being lean - having someone who is able to think on their feet and produce something quickly but still of quality is a great asset and an important part of a lean content strategy.


If you can find a way to relate current trends to your editorial line/brand messaging while still providing value, go for it!

Mike Bertelsen's curator insight, January 23, 2014 1:25 PM

2014 is said to be the year of the trend.

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Five Affordable Marketing Tactics That Complement SEO Strategies #seo

Five Affordable Marketing Tactics That Complement SEO Strategies #seo | brand influencers social media marketing | Scoop.it
Savvy online entrepreneurs realize it takes more than SEO to attract attention and convert visitors into paying customers. Search engines are focused on driving traffic to your website, not sealing the deal. A multi-level approach to marketing works best. Consider five affordable marketing methods that complement your SEO strategies for total success.

Via Brian Yanish - MarketingHits.com
Lori Wilk's insight:

Following trends in SEO strategies

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Inside Chanel's exclusive Dallas runway show: 1000 celebrities, supermodels ... - Dallas Morning News

Inside Chanel's exclusive Dallas runway show: 1000 celebrities, supermodels ... - Dallas Morning News | brand influencers social media marketing | Scoop.it
Dallas Morning News
Inside Chanel's exclusive Dallas runway show: 1000 celebrities, supermodels ...
Lori Wilk's insight:

Inside this once-a-year event and how it continues to build the Chanel brand

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Pinspiration: Author turns to Pinterest to host ideas, muses, and more

Pinspiration: Author turns to Pinterest to host ideas, muses, and more | brand influencers social media marketing | Scoop.it
It's the modern answer to the scrapbook, as far as Karina Cooper is concerned.

Via Kelly Lieberman
Lori Wilk's insight:

As a visual artist, I am inspired by how Karina Cooper uses the platform Pinterest and has created boards there of things that inspire her. I already have almost 150 boards on Pinterest and now see others are also participating in this way. I look forward to connecting-Successipes

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GooglePlus Helper: Our most popular Google+ posts in November 2013

GooglePlus Helper: Our most popular Google+ posts in November 2013 | brand influencers social media marketing | Scoop.it

Using Bufferapp and analyzing Google+ posts:

- Even if there is no huge visible interaction on a post, the click through rates are astonishing.
The app collects all the clicks, also from reshares because of the bit.ly link shortener I use.
I sometimes repost the good content posts and being able to do it from the app's Analytics part, the link stays the same and collects further data.  Even posting / scheduling the exact same post on Facebook is possible.


Via Jaana Nyström
Lori Wilk's insight:

Tips to help you be more efficient and to use social analytic tools more effectively for better understandinf and results.

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Jaana Nyström's curator insight, December 11, 2013 10:03 AM

Here is a collection of the six most clicked through posts from the +Gplus Expertise page!

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How to get more likes, followers and retweets by sharing pictures

How to get more likes, followers and retweets by sharing pictures | brand influencers social media marketing | Scoop.it
Almost everyone has some form of reason why they join the social world initially. Maybe it’s promoting their blog, networking for work or simply staying informed and involved with trends and friends.

Via Konstantin Kashin, Ivo Nový, Angie Mc
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Angie Mc's curator insight, December 11, 2013 10:15 AM

Pictures attract and can have broad appeal worth sharing.

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Twitter / CV_Medic: Personal Branding 101: Lesson ...

Twitter / CV_Medic: Personal Branding 101: Lesson ... | brand influencers social media marketing | Scoop.it
Personal Branding 101:
Lesson 351...
#PersonalBrand
#CVMedic http://t.co/3XSskfeYrQ
Lori Wilk's insight:

Great thought for the day.

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Most Coveted Digital Marketing Skills for 2014

Most Coveted Digital Marketing Skills for 2014 | brand influencers social media marketing | Scoop.it
These are the digital marketing skills advertising and Fortune 500 marketing executives value and need the most for 2014.

Via janlgordon, Lauren Moss, Information Age Technology LLC
Lori Wilk's insight:

Looking forward to 2014 and skills which will be in demand

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Siri Anderson's curator insight, February 1, 2014 9:16 AM

Interesting to consider as well from various roles/ fields -- what are the missing skills in social media amongst teachers, nurses, social workers, parents, students, police officers etc.

Frederic Hohl's curator insight, February 2, 2014 5:55 PM

What talents in digital marketing companies will look for in 2014

Thiago Gomes de Lima's curator insight, February 15, 2014 6:49 AM
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7 Tips to Get More Twitter Shares for your Content

7 Tips to Get More Twitter Shares for your Content | brand influencers social media marketing | Scoop.it
"If your content isn’t shared socially, it simply isn’t social marketing." This blog post discusses how to get more Twitter shares.
Lori Wilk's insight:

These few tips offer advice that's easy to implement that could help you improve your online results.

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5 Tips For An Awesome B2B Social Media Marketing Strategy - Business 2 Community

5 Tips For An Awesome B2B Social Media Marketing Strategy - Business 2 Community | brand influencers social media marketing | Scoop.it
RT @BBN_B2B: 5 Tips For An Awesome #B2B Social Media Marketing Strategy http://t.co/Y0ButcCIDr @B2Community #socialmedia #b2bmarketing
Lori Wilk's insight:

This article is about some of the basic strategies for your B2B Social Media Marketing. The takeaway from this article is that you shouldn't do anything just to do something, you should have goals and steps to achieve them. Any strategies should be implemented with a specific purpose in mend and the business should also measure its results to be sure those goal are being met with the strategies they have implemented.

 

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7 Steps To Market Definition

7 Steps To Market Definition | brand influencers social media marketing | Scoop.it
No business can be all things to all customers, especially a small business. Here's how to find a niche to set up your company for success.

Via Martin (Marty) Smith
Lori Wilk's insight:

There is power in focus and it makes it easier for the consumers to identify you company with the one thing you do best. Consumers are so overwhelmed with messages that having a clear message about what your company does helps you to stand out#brand#influence#marketing

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John Michel's curator insight, December 6, 2013 10:06 PM

A great article reminding us all that Smaller is bigger in business, and smaller is not all over the map; it's highly focused.

Jeremy Barton's curator insight, December 10, 2013 5:25 AM

No business can be all things to all customers, especially a small business. Here's how to find a niche to set up your company for success.

Kimberley Vico's curator insight, February 11, 2014 7:40 PM

Essentials to find a niche for your success.... follow the 7 steps!

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YouTube Expected to Channel $5.6 Billion in Revenue This Year - AdAge.com

YouTube Expected to Channel $5.6 Billion in Revenue This Year
AdAge.com
That figure does not include money YouTube passes on to advertising partners and content creators.
Lori Wilk's insight:

The opportunities are growing for those who want to make money in the online video market and the advertising revenues are climbing steadily .

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Our 21 Most Viral Photography Tutorials This Week - Digital Photography School

Our 21 Most Viral Photography Tutorials This Week - Digital Photography School | brand influencers social media marketing | Scoop.it
This week has been a busy week on our social media accounts with unprecedented amounts of sharing of dPS articles. In fact the last couple of weeks have seen us smash our previous traffic records.
Lori Wilk's insight:

Photography tips that should help you on all those sites where you can have visual content

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Job applications: social media profiles under scrutiny - The Guardian (blog)

Job applications: social media profiles under scrutiny - The Guardian (blog) | brand influencers social media marketing | Scoop.it
The Guardian (blog) Job applications: social media profiles under scrutiny The Guardian (blog) While it goes beyond simple online research into a candidate's background, it does look into how far employers should actually go in using social media...

Via Thomas Faltin
Lori Wilk's insight:

The more information available, the more opportunities people have to find that information, and use what it contains. There's no privacy when you continually to share everything that you do online and that information remains in cyberspace for others to utilize

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Startups, Celebrities, And The Deadpool - TechCrunch

Startups, Celebrities, And The Deadpool - TechCrunch | brand influencers social media marketing | Scoop.it
Startups, Celebrities, And The Deadpool
TechCrunch
Entrepreneurs who have had successful exits find it easier to raise capital for their next ventures.
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Spotify Expands Free Streaming to All Devices

Spotify Expands Free Streaming to All Devices | brand influencers social media marketing | Scoop.it
Spotify announced on Wednesday that it is expanding its free streaming option to all devices.

 

Spotify Free for tablets will also work in conjunction with Spotify Connect, the company's Chromecast-like integration for home stereo systems. Previously, non-paying Spotify users could only listen to Spotify Radio selections on mobile. Like Pandora, iTunes Radio andiHeartRadio, Spotify Radio allows users to listen to "stations" comprised of artists and genres, but not specific music tracks.

 

The new option will allow users to listen to tracks they select, just as they can on the desktop.

 

 

In addition to Spotify Free for tablets, the company is also rolling out a free streaming option for all devices, including mobile phones. This option, dubbed "Spotify Shuffle," the option will allow users to "shuffle play" all playlists in their libraries and shuffle listen to any artist they choose.

 


Via Gust MEES
Lori Wilk's insight:

News from Spotify

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Gust MEES's curator insight, December 11, 2013 11:08 AM

 

Listen also to my MIX Playlist:

 

https://play.spotify.com/user/webizard/playlist/67gBvDrCayFU4QRcKKOcEP

 

Mateo Barragán's curator insight, February 16, 2014 10:17 PM

Spotify is quickly growing in the market share. By expanding it's services into new devices  for free, will definitely increase its popularity. 

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How to use Instagram and Pinterest for your arts organisation

How to use Instagram and Pinterest for your arts organisation | brand influencers social media marketing | Scoop.it
Thinking of setting up an Instagram or Pinterest account for your arts venue? Follow these top tips

Via Kelly Lieberman
Lori Wilk's insight:

For visual representation and promotion using visual formats, Instagram and Pinterest should be at the top of your must participate on list- How many social media platforms do you actively participate in?

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All Posts - Croud

All Posts - Croud | brand influencers social media marketing | Scoop.it
Lori Wilk's insight:

After finding this site by reading a guest blog written by Beth Foster, Google's lead for business in North and Central Europe on G+, I realized that I should share this site with you

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The Social Tea ~ How DAVIDsTEA Developed a Loveable Brand

The Social Tea ~ How DAVIDsTEA Developed a Loveable Brand | brand influencers social media marketing | Scoop.it
We spoke to tea company, DAVIDsTEA, to discuss how they’ve developed and promoted a recognizable international brand that celebrates loose leaf tea. (Happy to see one of my favorite companies, @DAVIDsTEA, recognized for their strong branding!
Lori Wilk's insight:

This article takes you through the basic development progress of this brand and shares with you their direction for growth into the future.

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Personal Branding on LinkedIn: 10 Mistakes to Avoid

Personal Branding on LinkedIn: 10 Mistakes to Avoid | brand influencers social media marketing | Scoop.it
LinkedIn is a fantastic online business networking platform for professionals.
Lori Wilk's insight:

One of my favorite tips from this article is not to ask people you don't know for recommendations. I think it is more important than ever before that when we have tools available that we are authentic with our opinion and recommendations. If not, participation becomes a waste of time, not a valuable tool that it can be if used for the right purposes. Thanks for adding honesty to the list Jeff.

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5 Up and Coming Content Marketing Specialties

5 Up and Coming Content Marketing Specialties | brand influencers social media marketing | Scoop.it
If there’s one thing we learned in 2013, it’s that content marketing is not a fad. It’s estimated that marketers spent an average of $118.4 billion on content marketing, video marketing and social media in 2013.
Lori Wilk's insight:

A few job titles you will see more of in 2014 include: visual content specialist, digital influence outreach, content plannig and audience strategist, content officer, and data specialist. It makes me smile to know that there are jobs that will need to be filled.

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Infographic: Social Media Stats 2013 

Infographic: Social Media Stats 2013  | brand influencers social media marketing | Scoop.it

Via The Fish Firm
Lori Wilk's insight:

Great infograph about social media#socialmedia

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Mertens Marketing's curator insight, December 11, 2013 3:52 AM

aktuelle Zahlen

JC Hubac's curator insight, December 11, 2013 11:46 AM

To discover absolutely!!!

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iPad Resources via @DarlyndaMiktuk

iPad Resources via @DarlyndaMiktuk | brand influencers social media marketing | Scoop.it

"This website was designed to help all classroom teachers find apps and resources for using an iPad in their classrooms."


Via John Evans
Lori Wilk's insight:

The proliferation of new devices is leading to the explosion of apps to use on them#apps#mobile

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María Dolores Díaz Noguera's curator insight, December 6, 2013 3:13 PM

Great one.

Don Breedwell's curator insight, December 6, 2013 8:22 PM

A great collection. 

Reg Corney's curator insight, December 8, 2013 3:51 PM

Have a look at this website. There are some good ideas for apps.