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5 Up and Coming Content Marketing Specialties

5 Up and Coming Content Marketing Specialties | brand influencers social media marketing | Scoop.it
If there’s one thing we learned in 2013, it’s that content marketing is not a fad. It’s estimated that marketers spent an average of $118.4 billion on content marketing, video marketing and social media in 2013.
Lori Wilk's insight:

A few job titles you will see more of in 2014 include: visual content specialist, digital influence outreach, content plannig and audience strategist, content officer, and data specialist. It makes me smile to know that there are jobs that will need to be filled.

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Infographic: Social Media Stats 2013 

Infographic: Social Media Stats 2013  | brand influencers social media marketing | Scoop.it

Via The Fish Firm
Lori Wilk's insight:

Great infograph about social media#socialmedia

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Mertens Marketing's curator insight, December 11, 2013 3:52 AM

aktuelle Zahlen

JC Hubac's curator insight, December 11, 2013 11:46 AM

To discover absolutely!!!

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iPad Resources via @DarlyndaMiktuk

iPad Resources via @DarlyndaMiktuk | brand influencers social media marketing | Scoop.it

"This website was designed to help all classroom teachers find apps and resources for using an iPad in their classrooms."


Via John Evans
Lori Wilk's insight:

The proliferation of new devices is leading to the explosion of apps to use on them#apps#mobile

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María Dolores Díaz Noguera's curator insight, December 6, 2013 3:13 PM

Great one.

Don Breedwell's curator insight, December 6, 2013 8:22 PM

A great collection. 

Reg Corney's curator insight, December 8, 2013 3:51 PM

Have a look at this website. There are some good ideas for apps.

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"Mandela's Way": A Leader's Genius Distilled Into Perfect Lessons

"Mandela's Way": A Leader's Genius Distilled Into Perfect Lessons | brand influencers social media marketing | Scoop.it

This post is part of a series in which Influencers describe the books that changed them. Follow the channel to see the full list.Many books have changed me, but the one that stands out is "Mandela's


Via Ivan Berlocher
Lori Wilk's insight:

Remembering Nelson Mandela

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How to Become a Social Media Brand in Demand - Huffington Post

How to Become a Social Media Brand in Demand - Huffington Post | brand influencers social media marketing | Scoop.it
How to Become a Social Media Brand in Demand
Huffington Post
You should join in on the conversation where your best target customers are already online. Seek opportunities to position yourself as an expert.
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Ten Social Media Fortune Cookies

Ten Social Media Fortune Cookies | brand influencers social media marketing | Scoop.it
I think of social media posts as fortune cookies; little surprises, and just tastes. They aren't usually the whole meal. Like fortune cookie wisdom, it c (Don’t just sell the cookie, give people a taste of the fortune.
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How Consumer Marketing Transformed Valspar | CMO Strategy - Advertising Age

Changing colors: How consumer branding transformed paint marketer Valspar http://t.co/EOvM3IH4kr
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Instagram Is Now Publishing a New Ad Almost Every Day | Digital - Advertising Age

RT @Branding_Guy: Instagram ads are helping brands to win followers http://t.co/4GkSUub1QN #advertiding #branding
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The More Hashtags the Merrier? - 'Net Features - Website Magazine

The More Hashtags the Merrier? - 'Net Features - Website Magazine | brand influencers social media marketing | Scoop.it
Brands are typically told not to overuse the hashtag, but a new study from Piqora suggests this feature is actually being underutilized on Instagram.
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Who wins the marketing war between email versus social media? [INFOGRAPHIC] - Tnooz

Who wins the marketing war between email versus social media? [INFOGRAPHIC] - Tnooz | brand influencers social media marketing | Scoop.it
For all continued commentary around social media being a major channel for travel brands to reach customers, do the old school disciplines still hold sway? (Who wins the marketing war between email versus social media?
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Is Email Marketing Still Relevant in the Age of Social Media?

Is Email Marketing Still Relevant in the Age of Social Media? | brand influencers social media marketing | Scoop.it
With so many small businesses interacting directly with customers on social media sites like Twitter and Facebook, email can seem outdated a (RT @MariSmith: Is Email Marketing Still Relevant in the Age of Social Media
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GetGlue - Your app for TV, Movies, and Sports

It's always better on the big screen! Check out the buzz about #Frozen on #GetGlue http://t.co/LeWhDx9D2Y
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2013 Victoria’s Secret Fashion Show Buzz

2013 Victoria’s Secret Fashion Show Buzz | brand influencers social media marketing | Scoop.it
Watch, connect, share, repeat! From videos & pics to the latest tweets and runway inspiration, see what’s trending now & join the conversation. (Triple threat: @taylorswift13, @LilyAldridge & @BeePrinsloo.
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7 Tips to Get More Twitter Shares for your Content

7 Tips to Get More Twitter Shares for your Content | brand influencers social media marketing | Scoop.it
"If your content isn’t shared socially, it simply isn’t social marketing." This blog post discusses how to get more Twitter shares.
Lori Wilk's insight:

These few tips offer advice that's easy to implement that could help you improve your online results.

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5 Tips For An Awesome B2B Social Media Marketing Strategy - Business 2 Community

5 Tips For An Awesome B2B Social Media Marketing Strategy - Business 2 Community | brand influencers social media marketing | Scoop.it
RT @BBN_B2B: 5 Tips For An Awesome #B2B Social Media Marketing Strategy http://t.co/Y0ButcCIDr @B2Community #socialmedia #b2bmarketing
Lori Wilk's insight:

This article is about some of the basic strategies for your B2B Social Media Marketing. The takeaway from this article is that you shouldn't do anything just to do something, you should have goals and steps to achieve them. Any strategies should be implemented with a specific purpose in mend and the business should also measure its results to be sure those goal are being met with the strategies they have implemented.

 

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7 Steps To Market Definition

7 Steps To Market Definition | brand influencers social media marketing | Scoop.it
No business can be all things to all customers, especially a small business. Here's how to find a niche to set up your company for success.

Via Martin (Marty) Smith
Lori Wilk's insight:

There is power in focus and it makes it easier for the consumers to identify you company with the one thing you do best. Consumers are so overwhelmed with messages that having a clear message about what your company does helps you to stand out#brand#influence#marketing

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John Michel's curator insight, December 6, 2013 10:06 PM

A great article reminding us all that Smaller is bigger in business, and smaller is not all over the map; it's highly focused.

Jeremy Barton's curator insight, December 10, 2013 5:25 AM

No business can be all things to all customers, especially a small business. Here's how to find a niche to set up your company for success.

Kimberley Vico's curator insight, February 11, 7:40 PM

Essentials to find a niche for your success.... follow the 7 steps!

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7 Ways Content Curation Can Wow Your Audience

7 Ways Content Curation Can Wow Your Audience | brand influencers social media marketing | Scoop.it

When Rand Fishkin joked that everyone is caught in the middle of a content arms race, we knew that he wasn’t kidding. 


Via Ally Greer
Lori Wilk's insight:

Content curation makes it easier and faster to get more content out to your audience than trying to write it all. You can do in seconds what would take you hours to make yourself and have high-quality content to share with your audience.

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Ally Greer's curator insight, December 6, 2013 4:21 PM

Some great tips for content curation.

Marc Kneepkens's curator insight, December 7, 2013 11:05 AM

Thorough and clear explanation of what Content Curation is all about.

Web-Services's curator insight, January 4, 9:32 AM

la curación de contenidos es imprescindible con los cambios de algoritmo de google

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Data visualization: A picture is worth billions of bytes - Computerworld (blog)

Data visualization: A picture is worth billions of bytes - Computerworld (blog) | brand influencers social media marketing | Scoop.it

"The rise of the data visualization follows what businesses have labeled the consumerization of IT.  Employees expect to have the same technology experience at work that they get at (their digital) home – which is a much more intuitive way of consuming the services that are enabled by technology. There are countless examples of this, from applications that give an at-a-glance view of your sleeping patterns, or let people order and watch their taxicab’s approach in real time on their smartphone. Little wonder executives are increasingly asking why they can’t get a similar experience at work."

Source: http://blogs.computerworld.com/


Via ghbrett, Ivan Berlocher
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ghbrett's curator insight, December 4, 2013 5:08 PM

What is interesting about this article is that it maps out the value of visualization for the provider of the data viz to other people including staff, clients, or general public.

 

Already we are seeing "InfoGraphics" in many online venues. These are abridged visualizations that provide content in a blink or a few blinks of an eye. Enough information that the prose and data behind would rarely have been read.

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5 Ways to Promote Your Book Using Facebook

5 Ways to Promote Your Book Using Facebook | brand influencers social media marketing | Scoop.it
Facebook is one of the most useful resources on the Internet when it comes to marketing anything. But, if you want to market and promote your book on Facebook you're in luck because Facebook is practically tailor made for just such a thing.
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Dear Corporations, It’s Time To Talk To Your PR Company

Dear Corporations, It’s Time To Talk To Your PR Company | brand influencers social media marketing | Scoop.it
The business and concept of hiring a PR company to manage your press releases and media advertising is over. Work with Brand.com and own your content.
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5 Industries Slow to Accept the Importance of Strong Online Branding

5 Industries Slow to Accept the Importance of Strong Online Branding | brand influencers social media marketing | Scoop.it
In 2012, companies spent an average of about 25% of their total marketing budget on digital marketing.
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When excellence isn't enough: Branding Miami-Dade County - Miami Today

When excellence isn't enough: Branding Miami-Dade County - Miami Today | brand influencers social media marketing | Scoop.it
Miami Today
When excellence isn't enough: Branding Miami-Dade County
Miami Today
Taxpayers know delivery falls short of the message – sometimes woefully so. Fill in your own examples.
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Featured designer: Kay Symons - Design daily news

Featured designer: Kay Symons - Design daily news | brand influencers social media marketing | Scoop.it
Kay Symons is a graphic designer based in Treviso, Italy, and a branding specialist. (Featured designer: Kay Symons: Kay Symons is a graphic designer based in Treviso, Italy, and a branding specia...
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MediaMax Online Launches Social Buzz Media Monitoring - Consumer Electronics Net

MediaMax Online Launches Social Buzz Media Monitoring Consumer Electronics Net Social Buzz Social Media Monitoring provides clients a simple, effective way to listen to what customers, critics, supporters and competitors are saying about their...
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Kim Hyun Joong wins Buzz award for fifth straight year | Manila Bulletin | Latest Breaking News | News Philippines

Kim Hyun Joong wins Buzz award for fifth straight year | Manila Bulletin | Latest Breaking News | News Philippines | brand influencers social media marketing | Scoop.it
Manila Bulletin, the nation's leading newspaper, brings you the latest news and current events in the Philippines and abroad daily, since 1900.
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