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Twitter Launches Conversion Tracking, Now Available Globally

Twitter Launches Conversion Tracking, Now Available Globally | brand influencers social media marketing | Scoop.it
Today, Twitter has announced the global availability of long-awaited conversion tracking capabilities. Conversion tracking gives advertisers better insights into how Twitter ads are driving conversion actions on their sites.
Lori Wilk's insight:

This will help advertisers know more about the effectiveness of their Twitter ads in driving covnversion action on their websites.

 

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SEO Social Media integratie social media strategie

SEO Social Media integratie social media strategie | brand influencers social media marketing | Scoop.it
SEO Social Media integratie socialmedia (SME) strategie, Zoekmachine optimalisatie en Zoekmachine Marketing
Lori Wilk's insight:

This article originated in Europe and deserves global attention-

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WordPress CMS in Numbers 2013 an infographic WordPress

WordPress CMS in Numbers 2013 an infographic WordPress | brand influencers social media marketing | Scoop.it
WordPress CMS in Numbers 2013 an infographic. WordPress is a CMS Weblog Content Management System. rich and user-friendly publishing platforms.
Lori Wilk's insight:

With statistics like these showing about 500,000 new blog posts daily, it takes the right efforts to get your post to be noticed and to grow your audience. This concept might be simple, but making it happen takes work.

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Where Are The Highest-Income Counties In The US?

Where Are The Highest-Income Counties In The US? | brand influencers social media marketing | Scoop.it
Do the New York and Los Angeles metro areas dominate this list? The answer may surprise you.
Lori Wilk's insight:

Half of the top 10 richest counties in America are in Virginia

 

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My TEDxRainier Talk on The Soulful Company

My TEDxRainier Talk on The Soulful Company | brand influencers social media marketing | Scoop.it

Gideon Rosenblatt from Alchemy of Change gives an inspiring talk on The Soulful Company.

 

**Watch the TEDxRainier talk on ' -- a new generation of firms that won't just tap the soul, but feed it too.

 

Thank you Gideon for important contribution to the business community.

 

Selected by Jan Gordon covering "Change Through Ongoing Discussions

 

See video here: [http://www.alchemyofchange.net/tedxrainier/]


Via janlgordon, Martin (Marty) Smith
Lori Wilk's insight:

We will hear more about leading from the heart.

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Martin (Marty) Smith's curator insight, December 19, 2013 8:40 PM

This @ janlgordon scoop rocked.

janlgordon's comment, December 22, 2013 9:40 PM
Marty, thank you for sharing this, it's an excellent talk and Gideon is doing some very important work in the world!
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Is Justin Bieber retiring from music?

Is Justin Bieber retiring from music? | brand influencers social media marketing | Scoop.it
The pop star says he's calling it quits, but it looks like it might be just a joke.
Lori Wilk's insight:

Publiciity is welcome anytime and this story sounds like the latest piece of publicity for Justin Bieber. Bieber's new album, Journals is due Dec 23 on iTunes so the excitement about the upcoming downloads is growing.... 

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Top 25 Tech City influencers in 2013 named - ITProPortal

Top 25 Tech City influencers in 2013 named - ITProPortal | brand influencers social media marketing | Scoop.it
ITProPortal Top 25 Tech City influencers in 2013 named ITProPortal Fuelled by the buzz around its startup scene, London's Tech City has gone from strength to strength in 2013, and to round out another successful year on the Silicon Roundabout, 25...
Lori Wilk's insight:

This is interesting.

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Where Is Content Marketing Headed In 2014 | Internet Billboards

Where Is Content Marketing Headed In 2014 | Internet Billboards | brand influencers social media marketing | Scoop.it

Great post here from Tom George at Internet Billboards.

Agree
* More content marketing.

* More content curation.

* Multi-screen.
* New SEO with Hummingbird leading to semantic web. .

Disagree
* Quality goes up.

I disgree with the last bullet since we don't have the tools yet to insure quality of content marketing and curation improves. Next year we will continue to muddle through. By the end of the year we may have better tools, tools capable of connecting top and botton of the funnel.


Via Martin (Marty) Smith
Lori Wilk's insight:

Thoughts as we move into a New Year and how they will impact your plans

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malek's curator insight, December 17, 2013 9:29 AM

But Marty,

Isn't ensuring quality a major target of Hummingbird?

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We're Hiring! Social Media Manager - KCPT

We're Hiring! Social Media Manager - KCPT | brand influencers social media marketing | Scoop.it
KCPT is seeking a Social Media Manager, a newly created position.
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Mindshare’s Chief Content Officer Discusses Making Branded Entertainment That Resonates

Mindshare’s Chief Content Officer Discusses Making Branded Entertainment That Resonates | brand influencers social media marketing | Scoop.it
Specs Who David Lang Age 50 New gig Chief content officer, Mindshare Continuing gig President, Mindshare Entertainment How is your new job different from the old one? It’s bigger and more expansive, but a lot of the fundamentals are the same.
Lori Wilk's insight:

Following a leader and understanding what he's doing differently

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Five Secrets of Successful Self-Branding

Five Secrets of Successful Self-Branding | brand influencers social media marketing | Scoop.it
Could you live with everything you have put on the web? Remember, it lasts forever.
Lori Wilk's insight:

I like to stick with his rule about being authentic. I care and I share content and produce programming. With the Internet, shows I produced and people I interviewed 10 years ago are still online.

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Digital & Media Predictions 2014

Digital & Media Predictions 2014 | brand influencers social media marketing | Scoop.it
Millward Brown experts from around the globe predict the hottest multi-screen marketing trends for 2014, and provide recommendations to help advertisers change channels with confidence.
Lori Wilk's insight:

I loved this explanation about what our audiences  expect and how we have to do our homework when creating content to present it in the way that will best serve our customers while building our brand and influence. For many companies, there will be a steep learning curve to their marketing success, while other companies are going to jump this curve. We must go into 2014 with our eyes open.

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Rescooped by Lori Wilk from Startup , Entrepreneurship, Innovation, Acquisitions
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LinkedIn CEO Jeff Weiner: Managing Sky-rocketing Growth

LinkedIn CEO Jeff Weiner: Managing Sky-rocketing Growth | brand influencers social media marketing | Scoop.it

During a recent event at Wharton San Francisco, LinkedIn CEO Jeff Weiner discussed the site’s rapid expansion and the importance of its “next play.”


Via Ivan Berlocher
Lori Wilk's insight:

What's next for LinkedIn?

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Social Media Netwerken is een verzamelbegrip voor online platformen

Social Media Netwerken is een verzamelbegrip voor online platformen | brand influencers social media marketing | Scoop.it
Social Media verzamelbegrip voor online platformen waar de gebruikers, zonder of met minimale tussenkomst van een professionele redactie, de inhoud verzorgen
Lori Wilk's insight:

I am a fan of Xeeme.com and feel free to connect with my social presence there at http://www.Xeeme.com/loriwilk . This article explains that on your Xeeme.com page you  can connect people to up to 558 of the social sites used in your social presence. This is so convenient and very helpful. All your social presence is in one place.

 

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Google's 200 Ranking Factors, the complete list an infographic

Google's 200 Ranking Factors, the complete list an infographic | brand influencers social media marketing | Scoop.it
Google's 200 Ranking Factors, the complete list an infographic The Google Panda update began the process of putting emphasis on the quality of the backlink
Lori Wilk's insight:

When you read a title like 200 ranking factors and see that there's so much to the calculations it makes most people realize that they are really clueless about how these things are figured out and what steps to take to improve their rankings. When you have heart problems you find a specialist, so don't go this alone, seek professional help . Your chances of accidently cracking the code and getting to the top of the charts are nearly impossible.HELP!!

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Leveraging content to drive awareness, permission and sale

Leveraging content to drive awareness, permission and sale | brand influencers social media marketing | Scoop.it

An infographic showing how to use content marketing to grow your business.


Via Guillaume Decugis
Lori Wilk's insight:

Content can be used for the purpose of serving to function  as the opener or the door opening to a  conversation or the tool that will help start the business relationship. Once the door has been opened you have a variety of strategies to implement. One of the goals of these strategies  should be to  ultimately lead you or your company  to more interactions and  transactions with the potential or existing customers. Positive business  transactions should help you to build your business results, reputation,  and in turn lead to referrals.

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Guillaume Decugis's curator insight, December 19, 2013 9:17 PM

A good way to think of your content strategy multiple steps and how to structure your content for the various phase of your customer acquisition and retention cycle.

oconnorandkelly's curator insight, December 20, 2013 11:36 AM

#smarterbiz

Kissane Viola Design's curator insight, February 13, 2014 11:54 AM

Once the search engines find you, make sure the content and visual experience you provide was WORTH finding.

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How The Target Data Breach Affecting 40 Million Credit, Debit Cards Occurred

How The Target Data Breach Affecting 40 Million Credit, Debit Cards Occurred | brand influencers social media marketing | Scoop.it
Info that may have been stolen includes customer names, card numbers, expiration dates and 3-digit security codes on the back of cards.
Lori Wilk's insight:

Consumers who try hard to protect themselves from these

problems may innocently be victims.

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Top Five Predictions for 2014 in Advertising

Top Five Predictions for 2014 in Advertising | brand influencers social media marketing | Scoop.it
In 2014, we'll see brands and agencies harness digital advertising in a way that integrates seamlessly with people's busy lives, whether through location retargeting on their mobile devices, predictive analytics or the intelligent automation of the ad buying process. Consumers send buying signals every day to advertisers and the brands that figure out how to use technology to listen more closely and send their messages in an organic and authentic way will succeed.

Via Brian Yanish - MarketingHits.com, Martin (Marty) Smith
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Greenway Maintenance's curator insight, December 19, 2013 11:21 AM

The future in business branding.

Martin (Marty) Smith's curator insight, December 19, 2013 8:25 PM

Tis the season for predictions. Scooped this off of @Brian Yanish - MarketingHits.com. Hope to mashup a bunch of predictions.

Cecile Morel's curator insight, December 20, 2013 4:54 AM

A good analysis of Ad Tech trends. 2 things to remember for brands: Connect with your customers on their most trusted device (mobile what else?) at the right place (in-store what else?).

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7 Elements of a Successful Buzz Campaign | Society3

7 Elements of a Successful Buzz Campaign | Society3 | brand influencers social media marketing | Scoop.it
To optimize your Buzz campaign, think of the words you'd want your customers and friends to share about your brand, event or product.
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50 Content Marketing Predictions for 2014

50 Content Marketing Predictions for 2014 | brand influencers social media marketing | Scoop.it
Part of the fun of reaching the end of the year is predicting the trends that lie ahead. Joe goes out on a limb again with three predictions of his own. Also, find out what 50 other content marketi...
Lori Wilk's insight:

Not just one prediction, 50 predictions. Take your time and digest this content.

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Freelancers Fishing for Work With Social Media

Freelancers Fishing for Work With Social Media | brand influencers social media marketing | Scoop.it
Freelancing may be the workforce of the future, with over 40% of the U.S. labor force predicted to be freelance by 2020. Social Media can help consistently find clients and drive income.
Lori Wilk's insight:

The trend to hire people on a freelance basis to reduce overhead expenses seems to be growing. Employers can get work accomplished without paying the high cost of providing these workers benefits. Through social media platforms these freelance workers make their skills known.

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Social Media Influencers versus Brand Advocates Infographic

Social Media Influencers versus Brand Advocates Infographic | brand influencers social media marketing | Scoop.it
Which is a better conduit for awareness and sales, online influencers or customer advocates? This detailed social media infographic breaks down pros and cons.
Lori Wilk's insight:

In this article Jay points out that the biggest point of confusion for people is the difference between having an audience and having influence. In fact, just because you have a lot of followers does not mean that you can get them to do anything. That's the influence part of the equation.

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Pope Francis does wonders for the Vatican brand

Pope Francis does wonders for the Vatican brand | brand influencers social media marketing | Scoop.it
Time magazine has named the pope its Person of the Year, capping off a year of positive PR for the Catholic Church.
Lori Wilk's insight:

Congrats on this TIme Magazine honor.

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Rescooped by Lori Wilk from Ask Marty Tech Stuff
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What Happens in an Internet Minute? #infographic

What Happens in an Internet Minute? #infographic | brand influencers social media marketing | Scoop.it

Via Brian Yanish - MarketingHits.com, Marty Koenig
Lori Wilk's insight:

What happens now in such a short time exceeds what happened before over long periods of times. This growth is often incomprehensible.

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Sunil Malhotra's curator insight, December 16, 2013 5:31 AM

Wow ... 1 minute!

IOANNIS APOSTOLOU's curator insight, December 16, 2013 9:26 AM

In time...the internet world!

aanve's curator insight, December 16, 2013 9:56 AM

Website Designing Company in Delhi-India,SEO Services Company Delhi

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Twitter Link Roundup #205 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More « crowdSPRING Blog

Twitter Link Roundup #205 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More « crowdSPRING Blog | brand influencers social media marketing | Scoop.it
crowdSPRING's blog about design, digital creativity, business strategy and more.
Lori Wilk's insight:

Find out more about creative and design professional who are ready and willing to bid on your projects. You could have hundreds of options for each project you submit and this opens up your world to working with talent you might not have have ever been introduced to.

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