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Rescooped by Lori Wilk from Marketing Revolution
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5 Tips for Mastering the Art of Brand Storytelling | Business 2 Community

5 Tips for Mastering the Art of Brand Storytelling | Business 2 Community | brand influencers social media marketing | Scoop.it

"One thing that many business owners and newcomers to social media have a difficult time grasping is the importance of a powerful story behind your brand. This isn’t just flouncy language and big words; it’s finding a legitimate, interesting and engaging way to put a personal spin on your brand’s conception, creation and journey to what your customers know it as today. Bringing your brand to the masses through a relatable and well-written story is one of the quickest avenues to capturing customer and fan loyalty."

 

Read the full article to find out more about these tips to provide a relatable and personalized story for your customers:

Understand the art of fiction writingKnow your storyCreate charactersCreate tensionGive your customers the room to interpret


Via Kim Zinke (aka Gimli Goose), massimo facchinetti, Martin (Marty) Smith
Lori Wilk's insight:

Having spent time working the for Walt Disney Company I know storytelling and characters help capture customers and a loyal fan base.

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Martin (Marty) Smith's curator insight, December 26, 2013 5:09 PM

Love these writing tips applied to Internet marketing. Perfect. 

Alisha Shibli's curator insight, December 28, 2013 8:12 AM

A lot has been written and spoken about this. So may articles and paper and stories about how to tell a story. It is indeed one of the most crucial part of brand building and getting this right is most essential.

Rescooped by Lori Wilk from Social media DAILY NEWS
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Justin Bieber flirts with retirement in Christmas Eve tweets

Justin Bieber flirts with retirement in Christmas Eve tweets | brand influencers social media marketing | Scoop.it
[Reuters] By Curtis Skinner
NEW YORK - Teenage pop star Justin Bieber sent out a series of mixed messages over his Twitter feed on Tuesday night, one of which said he was retiring, on the eve of the Christmas Day release of the latest film ...

Via harish magan
Lori Wilk's insight:

Publicity

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10 women in business to watch in 2014: part 1 of 2 #mejane

10 women in business to watch in 2014: part 1 of 2 #mejane | brand influencers social media marketing | Scoop.it
Merry Christmas, ! You may celebrate Christmas or you may not, and whatever you do is okay with me. The Christmas season tends to be time to relax, spend time with loved ones and feel gratitude for the gifts we have in our lives.
Lori Wilk's insight:

It's great to read about people who are out in the world and making a difference.I was happy that this list included some female entrepreneurs from Canada who I had not previously known nothing about.

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8 Digital Marketing Agencies & Their 2013 Holiday Video Hijinx - Marketing Land

8 Digital Marketing Agencies & Their 2013 Holiday Video Hijinx - Marketing Land | brand influencers social media marketing | Scoop.it
Marketing Land 8 Digital Marketing Agencies & Their 2013 Holiday Video Hijinx Marketing Land holiday-video-gift When one digital marketing agency emailed us a link to their staff holiday video, we passed it around and chuckled via e-mail and then...
Lori Wilk's insight:

Happy holidays everyone.

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Rescooped by Lori Wilk from Public Relations & Social Media Insight
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What If There Were No Ads

What If There Were No Ads | brand influencers social media marketing | Scoop.it

What if the advertising industry were to take immediate action henceforth and stop making advertisements as of today? Finally, shoppers will be able to decide where to shop and what to buy in a clean undisturbed, commercial-free universe.

 

Several studies have been conducted to find out people's attitude towards advertisements. Unsurprisingly most of the results reveal a mild to extreme negativity towards advertisements. What if the advertising industry were to take immediate action henceforth and stop making advertisements as of today? Marketing executives value their customers and their customers value their favorite brands. However, as research shows a growing negativity toward the ad industry, a world without advertisements could become desirable.

 

An alarm rings to wake you up, the television switches on and programs stream past without a single disruptive advertisement. The newspaper lies open on the kitchen table brimming with articles line to line, devoid of the advertisements that provoke such a strong irritation within you. No more discounts, no more coupons, just pure media content. This is good news for the millions of banner blinds. There will be no more banner and display ads suggesting brands you might need as if the ad industry knew what you were in need of....


Via Jeff Domansky
Lori Wilk's insight:

Something has to pay the bills and make all forms of media possible. The goal of all of new these channels of communication is to be  profitable and that means there will be advertising. Advertising may be presented on new platforms and in new formats but it still contains messages about products and /or services designed to sell something or build a brand awareness about something that will ultimately sell something and bring in money.Since there's been business on the planet there's been some form of "advertising" to promote it.

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malek's curator insight, December 24, 2013 10:09 AM

When you get more than you bargained for!

Atotsm's comment, December 25, 2013 5:49 AM
It is not because they are not used for advertisement that the space can not be used for green.
Bridgette Yu's curator insight, December 27, 2013 11:02 PM

yeah! No ads? Now i can imagine how this world be when walking down the streets with no ads. -.-

Rescooped by Lori Wilk from Marketing Revolution
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Create A Blue Ocean Strategy For 2014 - via Curatti.com

Create A Blue Ocean Strategy For 2014 - via Curatti.com | brand influencers social media marketing | Scoop.it

Cirque du Soleil redefined “circus” creating a “blue ocean” where their value proposition could stand alone. Before Cirque du Soleil “circus” meant animals, brave performers and a nomadic tribe. After Cirque du Soleil circus means astounding acrobatics, cultural tie ins (Beatles, Michael Jackson) and "you come to us" fixed locations (Vegas) in addition to touring shows.

Cirque du Soleil found a "blue ocean" of uncontested space within one of the oldest business models in the world proving the value of "blue oceans". This Curatti.com post shares ways Small to Medium Sized Businesses (SMBs) can find blue oceans of their own in 2914.


Via Martin (Marty) Smith
Lori Wilk's insight:

Lead in your own direction. One of my mottos:"Why take a number and stand in line when you can start a new line and lead it?"

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How This Blogger Turned Her Hobby Into a Full-Time Job and Scored Millions of Fans

How This Blogger Turned Her Hobby Into a Full-Time Job and Scored Millions of Fans | brand influencers social media marketing | Scoop.it
To make it as a blogger, you need more than content and pictures. You need to develop a full-on brand. Here is how the founder of Cupcakes and Cashmere did it.
Lori Wilk's insight:

Congrats to Emily Schuman and her Cupcakes and Cashmere blog success. There's so much more that we'll be seeing from her brand so stay tuned.

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What are the real-world ramifications of ghostbusting?

What are the real-world ramifications of ghostbusting? | brand influencers social media marketing | Scoop.it
There's no question that Ghostbusters is a great movie, coming down from the same pulp occult tradition as William Hope Hodgson's Carnacki, the Ghost-Finder. But you really have to wonder: given...
Lori Wilk's insight:

"Who ya gonna call?"

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Why Instagram Will Be The King Of Social Media In 2014 (And How To Leverage It)

Why Instagram Will Be The King Of Social Media In 2014 (And How To Leverage It) | brand influencers social media marketing | Scoop.it
Lori Wilk's insight:

Will you take your brand to new levels of marketing success with Instagram in 2014?

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Instagram Just Got Tastier With Boomf - SocialTimes

Instagram Just Got Tastier With Boomf - SocialTimes | brand influencers social media marketing | Scoop.it
"Instagram lets you share your memories, but Boomf makes sharing even sweeter."
Lori Wilk's insight:

Sweet promotion

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Rescooped by Lori Wilk from Technology in Business Today
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2013 the year of Internet innovation

2013 the year of Internet innovation | brand influencers social media marketing | Scoop.it
As the year comes to a close, we need to reflect on what are the most important things that have affected our lives in 2013.

The Internet continues to transform our world. The most significant I...

Via TechinBiz
Lori Wilk's insight:

This is a great time to reflect on the year that is ending and to determine how and what you'd like to make happen in your business for the upcoming year. It's a time to stop doing things are not getting you the results you want and to figure out what will.

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Twitter Launches Conversion Tracking, Now Available Globally

Twitter Launches Conversion Tracking, Now Available Globally | brand influencers social media marketing | Scoop.it
Today, Twitter has announced the global availability of long-awaited conversion tracking capabilities. Conversion tracking gives advertisers better insights into how Twitter ads are driving conversion actions on their sites.
Lori Wilk's insight:

This will help advertisers know more about the effectiveness of their Twitter ads in driving covnversion action on their websites.

 

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SEO Social Media integratie social media strategie

SEO Social Media integratie social media strategie | brand influencers social media marketing | Scoop.it
SEO Social Media integratie socialmedia (SME) strategie, Zoekmachine optimalisatie en Zoekmachine Marketing
Lori Wilk's insight:

This article originated in Europe and deserves global attention-

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Social Media is for Building… Not Blasting [Infographic] | The Savvy Intern by YouTern

Social Media is for Building… Not Blasting [Infographic] | The Savvy Intern by YouTern | brand influencers social media marketing | Scoop.it
Social media used to be described as a medium for (Social Media Is for Building… Not Blasting [Infographic] http://t.co/waYYSoh66I via @YouTernMark)...
Lori Wilk's insight:

I liked this and the explanation was clear and easy to understand.

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How to Become Influential on Facebook

How to Become Influential on Facebook | brand influencers social media marketing | Scoop.it
35 experts share how to become influencial on Facebook.
Lori Wilk's insight:

I loved this article because you gain insights from so many people who have spent time on this social media platsform and advised clients how to use it to achieve influence results. All of these contributors made it clear that influence isn't something that happens instantly. There is a need to understanding your customer, to care, to build your audience over time with consistent participation that's not insanely overboard. The experts were encouraging and this article was informative and worth referring back to for additional reminders and guidance about how to become influential on Facebook.

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Rescooped by Lori Wilk from Књажевско-српски театар Knjaževsko-srpski teatar Княжеско-сербский театр
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Миљковић's XeeMe

Миљковић's XeeMe | brand influencers social media marketing | Scoop.it
My XeeMe helps you find all my social networks and groups on one page http://xeeme.com/MiljkovicZoran. If you would like your own go to http://xeeme.com/register. It's free. Plus you get a powerful social address book and much more.

Via KST
Lori Wilk's insight:

Xeeme.com is growing in popularity around the world and so I was happy to see this on Scoop.it to share with more people. I am a fan of Xeeme.com and you can find me there so I don't mind sharing my link  In the last two years it has been a place where I have been introduced to global and domestic  brand influencers . There are social media and digital marketing experts along with all industries of business  represented. The participants range from novices to experts and they're from around the globe.The site allows you to display your social presence on up to I believe the current number is 558 social sites on your page. That's huge.

It has been an eye-opening and educational experience participating on Xeeme.com They've have presented webinars on how to create buzz and have tools to help participants measure and grow their  social presence. I found this Scoop.it article from one of the international participants on Xeeme.com who uses Scoop.it.

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Why Content Marketing Fails: 3 Tools to Improve Content-Driven Conversions - Business 2 Community

Why Content Marketing Fails: 3 Tools to Improve Content-Driven Conversions - Business 2 Community | brand influencers social media marketing | Scoop.it
Lori Wilk's insight:

A small percentage of your content is what's pulling a majority of your traffic.This is a familiar concept. A small group of your sales people make the majority of the sales. The key is to improve your current results.

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Rescooped by Lori Wilk from Professional Learning for Busy Educators
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Seth Godin on Education Reform - YouTube

Seth Godin interviewed by Graham Brown-Martin about education reform.


Via John Evans
Lori Wilk's insight:

What has to change in 2014

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Rescooped by Lori Wilk from New Leadership
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Creating Your Social Media Presence

Creating Your Social Media Presence | brand influencers social media marketing | Scoop.it
What do you want to be known for? What impression do you want to make? How does your voice online, on social media channels support and grow your platform? To the casual user of social media, the above questions may not be important.

Via Roger Francis
Lori Wilk's insight:

These questions are important to answer for yourself whether building a personal brand or a company brand online.

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20 Top YouTube and Video Marketing Stories of 2013

20 Top YouTube and Video Marketing Stories of 2013 | brand influencers social media marketing | Scoop.it
YouTube dominated the video marketing headlines again this year – but the launches of Twitter's Vine and Facebook's Video on Instagram as well as AOL's acquisition of ADAP.TV provided lots of interesting sidebars.
Lori Wilk's insight:

How will you be dividing your social media marketing time next year?

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Social Media Mixology: Which Networks to Use Together

Social Media Mixology: Which Networks to Use Together | brand influencers social media marketing | Scoop.it
Here are some of the easiest ways to pair your social networks in order to grow your audience and discover new content.
Lori Wilk's insight:

Add to this social media success cocktail Google+, LinkedIn, and Foursquare and let me know how you've improved your Klout and KRED in 2014. 

 

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The Future of Content Marketing: 50 Experts Share Their 2014 Predictions - Business 2 Community

The Future of Content Marketing: 50 Experts Share Their 2014 Predictions - Business 2 Community | brand influencers social media marketing | Scoop.it
Lori Wilk's insight:

This article is chock full of content from experts about the challenges of differentiating oneself from so many others and all of this content.

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Hashtag Popularity Search shows #RT, #iPad,#Android rank higher than #Sex - Lori Wilk

Lori Wilk's insight:

I am looking for the statistics about the percentage change in traffic to a website or blog based on a structured marketing program using hashtags in each post.

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How Nonprofits Get Significant Value from Content Curation

How Nonprofits Get Significant Value from Content Curation | brand influencers social media marketing | Scoop.it
On December 17 at 6:30 pm, I am facilitating a discussion and presenting at one of Scoop.It's "Lean Content" events in San Francisco.
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Social Media Netwerken is een verzamelbegrip voor online platformen

Social Media Netwerken is een verzamelbegrip voor online platformen | brand influencers social media marketing | Scoop.it
Social Media verzamelbegrip voor online platformen waar de gebruikers, zonder of met minimale tussenkomst van een professionele redactie, de inhoud verzorgen
Lori Wilk's insight:

I am a fan of Xeeme.com and feel free to connect with my social presence there at http://www.Xeeme.com/loriwilk . This article explains that on your Xeeme.com page you  can connect people to up to 558 of the social sites used in your social presence. This is so convenient and very helpful. All your social presence is in one place.

 

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