Much of the marketing technology vendor landscape out there includes platforms tracking customer behavior habits. When they make purchases. How. Where. A software provider out of Cambridge, Mass., believes it has the answer a question those vendor platforms can't: Why? Why do customers make purchases? What's their motivation? What are they thinking? Topic: Customer Experience.
TipTap Lab, a 12-employee organization, announced last week the release of what it calls Psychology API, a data collection platform that allows developers to capture and measure psychological data to personalize customer interactions. They hail it as the first API to collect complete psychological profiles of customers, including personality traits, values, expertise, tastes and preferences.
Via Russ Merz, Ph.D., Craig Deakin