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How To Create Case Studies To Improve Your Social Media

How To Create Case Studies To Improve Your Social Media | brand influencers social media marketing | Scoop.it
At the time, it was the largest potential business contract of my life — my budding marketing agency had the opportunity to provide services to one of the most significant cultural institutions in the world.
Lori Wilk's insight:

How to benefit from learning how to create case studies from a company that learned and now can use that to its benefit.

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The top 5 branding colors (and what this says about us) - Central Desktop Blog

The top 5 branding colors (and what this says about us) - Central Desktop Blog | brand influencers social media marketing | Scoop.it
Color influences our moods and feelings in ways we may not even notice. How can marketers take advantage?

Via IMEX
Lori Wilk's insight:

Here's some insight into using colors in your logos and #marketing materials and what messages these colors convey. Blue is taking a lead in the marketplace. 

 

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6 Things the Best Social Media Influencers MIGHT Do Better than You

6 Things the Best Social Media Influencers MIGHT Do Better than You | brand influencers social media marketing | Scoop.it
Want to become one of the best social media influencers on the planet? No problem. Just do these 6 things that SM influencers do better than the rest.

Via Ron Sela
Lori Wilk's insight:

Keeping 'up with #socialmedia #trends.

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80 Online Marketing Experts To Watch In 2015 (By Category)

80 Online Marketing Experts To Watch In 2015 (By Category) | brand influencers social media marketing | Scoop.it
A list highlighting 80 of the best minds in online marketing, broken down into SEO, PPC, CRO, content marketing, social media, email marketing, analytics and affiliate marketing.

Via Brian Yanish - MarketingHits.com, Ivo Nový
Lori Wilk's insight:

It's great to learn from these #leaders and tips are appreciated.

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Twitter Reaches Deal to Show Tweets in Google Search Results

Twitter Reaches Deal to Show Tweets in Google Search Results | brand influencers social media marketing | Scoop.it
In the first half of this year, tweets will start to be visible in Google’s search results as soon as they’re posted, thanks to a deal giving the Web company access to Twitter’s firehose, the stream of data generated by the microblogging service’s 284 million users, people with knowledge of the matter said Wednesday. Google previously had to crawl Twitter’s site for the information, which will now be visible automatically.

Via Ivo Nový
Lori Wilk's insight:

As what you post of #Twitter gets seen and becomes searchable you will find more people using their Tweets as part of an overall marketing plan to expand their reach and #influence and even as part of their #SEO strategy. Twitter cannot be ignored. Here's more proof.

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How to capitalize on the $500 billion opportunity in mobile marketing

How to capitalize on the $500 billion opportunity in mobile marketing | brand influencers social media marketing | Scoop.it
In 2016, the portion of mobile-influenced in-store retail sales is expected to jump to more than 50 percent. This means almost half of a brand’s customers will soon be proverbially “up for grabs” t...

Via Eric_Determined / Eric Silverstein
Lori Wilk's insight:

With this #mobile #marketing and #consumer #advertising trend the question becomes, "Is your #brand in their hands? " #BYLNetwork is helping #brands transition to #digitalmarketing  combining both  #video and #mobile. This Venture Beat article makes us realize that to ignore mobile means to be left behind and lose market share to competitors. The good news is that brands can take action now and participate in this trend. 

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Eric_Determined / Eric Silverstein's curator insight, February 10, 3:31 AM

The importance and influence #mobile has on your shopping #journey is increasing every day.


If you don't focus on owning your mobile #marketing channel, you can expect your competitors to aggressively pursue your customers.


Focus on delivering the right #customer #experience, and create a rewarding #engagement, one that will nurture their #loyalty and gain new #brand #advocates.

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YouTube Vloggers: Today's Biggest Social Media Influencers? [INFOGRAPHIC]

YouTube Vloggers: Today's Biggest Social Media Influencers? [INFOGRAPHIC] | brand influencers social media marketing | Scoop.it
Today's most notable blogs aren't being produced by brands with big marketing budgets, they're coming from young and knowledgeable trendsetters who are often just talking to the camera from the comfort of their bedroom.
Lori Wilk's insight:

#Online #video is the format that continues to show exponential growth. Have you seen the latest video distribution site known as www.BYLNetwork.com ? 

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How Marketers Grow Their Email Lists

How Marketers Grow Their Email Lists | brand influencers social media marketing | Scoop.it
Email Marketing - Requiring registration either to gain access to restricted areas within a website or to download premium content is the most effective tactic marketers say they use to grow their email ...
Lori Wilk's insight:

Learning how to get potential #customers to register by providing their contact information and #email address to you is one of the most important methods of building your e-mail marketing list. This graph is very clear about what it takes to get results with your e-mail #marketing.

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Move Over Millennials -- Here Comes Gen Z

Move Over Millennials -- Here Comes Gen Z | brand influencers social media marketing | Scoop.it

Over the past few years, marketers across all industries and categories have been obsessed with millennials -- how to reach them and build meaningful connections with their brands. This captivating generation has a unique sense of self and a nontraditional approach to life stages, which has made marketing to them a challenge.

 

But perhaps even more challenging is the next generation on the rise -- Gen Z. If marketers thought they threw out the playbook with millennials, they need to know that Gen Zers aren't even playing on the same field....


Via Jeff Domansky
Lori Wilk's insight:

As a #marketer, you must know how to craft the right messages to reach your target audience and to get results. This #article offers insights into the Gen Z, for many of us, this group, the first to be born into the #digital #world, are our #grandchildren. They want to see #products presented in ways that are real. They don't want the sugar-coated version or fantasy. As people and #consumers they will be #independent,# entrepreneurial, and want to create their own solutions using their own #creativity and ingenuity. It was clear that these Gen Z expect companies to engage with them virtually. 

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Jeff Domansky's curator insight, January 25, 10:43 AM

Even more challenging than millennials is the next generation of consumers -- Gen Z. Here's what marketers need to know to reach Gen Zers.

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CMO of the Week: John Costello, Dunkin’ Donuts on Sweet Success in the Digital Age

CMO of the Week: John Costello, Dunkin’ Donuts on Sweet Success in the Digital Age | brand influencers social media marketing | Scoop.it
Though U.S. customers know Dunkin’ Donuts as “America’s Favorite Coffee,” it’s an extremely global company. With franchisees in 33 different countries, it’s one of the largest coffee and pastry chains in the world.
Lori Wilk's insight:

I was impressed with John Costello's explanation that the the future of mobile for Dunkin donuts is to put Dunkin Donuts in  everyone's hands. In his role as CMO he clearly sees the potential  for #Mobile to be an extension of the Dunkin Donut experience.. Other #business #leaders can learn from this lesson that  #Mobile is becoming the primary way customers interact with #Brands. Mobile is where customers are learning about new products and services. In this article John said, " We wholeheartedly embrace mobile and social technologies on seeing benefits on doing so. 

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17 Quick Wins to Boost Your Social Media Marketing Right Away

17 Quick Wins to Boost Your Social Media Marketing Right Away | brand influencers social media marketing | Scoop.it
A big list of small changes that may lead to huge results - quick wins for social media marketing that you can implement in minutes
Lori Wilk's insight:

I love this list and to make this an even 20 sites to participate on let's  add #Instagram #Google+ Digg.com . Do you have your #socialmedia presence on http://www.Appearoo.com ? You can post your presence on over 500 sites in this one place.  Happy New Year and I wish everyone #digitalmarketing and  online #influence #Success. 

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Emotional branding come chiave per il successo

Emotional branding come chiave per il successo | brand influencers social media marketing | Scoop.it
Emotional branding, ossia come creare legami emotivi con il proprio brand aiuti la redditività del business

Via Stefano Principato
Lori Wilk's insight:

Great to be human where we #buy on #emotion and justify our buying with logic. 

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Aggregate, Filter and Mashup Social Streams, Images and Stats: EchoStudio

Aggregate, Filter and Mashup Social Streams, Images and Stats: EchoStudio | brand influencers social media marketing | Scoop.it

Via Robin Good
Lori Wilk's insight:

To be a better #brand #influencer and improve #online #marketing this tool could be a game-changer for many companies, #journalists and #marketers. It's great to try #socialmedia tools and see how using them can change your results. Thanks for sharing this , Robin.

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Robin Good's curator insight, November 6, 2014 12:16 PM


Echostudio is a powerful new web app which allows you to aggregate, filter and combine social signals, streams, images, statistical and map data on any topic or tag you specify and to publish them online.


The new web app is particularly powerful in its ability to let you collect and mashup into one web page different kind of data and sources according to your needs without sacrificing ease of use and design elegance.


Several filtering and moderation options provide the curator with all of the tools needed to precisely control the quantity and quality of content being published.


The service generates beautiful dynamic pages, which are fully responsive and that can be published online or embedded inside your own website. 


Echostudio is an ideal solution for a number of different applications including:

  • real-time live coverage of an event
  • branded social hub
  • information hub on a specific topic 
  • social news aggregator


I have been impressed by Echostudio powerful backend, ease of use, and beautiful output as well as by swiss-watch precision with which you can control almost anything in it. 

Kudos to Chris Saad and his team for having given birth to a such a wonderful discovery, curation and social publishing tool. 



Free plan available. 





Try it out now: http://www.echostudio.co/ 


.

Video tutorials: 

https://www.youtube.com/watch?v=Wffg745EhsY 

https://www.youtube.com/watch?v=Ih_UG03j4z4 

https://www.youtube.com/channel/UCCENi0CamnugWhSiVrBfmqw 

.

.

Examples: 

http://echo-official.echostudio.co/projects/#!4zkmrn5wfx 

http://echo-official.echostudio.co/projects/#!zmaggn6ra5 

http://echo-official.echostudio.co/projects/#!snbrdmd181 


.



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Top 10 Celebrity Performances In Video Games

It's time to pay tribute to the top celebrity icons that have lent their talents to the virtual world. Join http://www.watchmojo.com as we countdown our picks for the Top 10 Celebrity Performanc...

Via dj Goddessa
Lori Wilk's insight:

This list was fun to watch since it included clips of the #celebrity performances in the #video games in these #virtual worlds. Great picks . I  won't give away their selections so  you'll have to watch to see who made the top performances.

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Social Media Marketing To Increase 126 Percent In 5 Years - The Inquisitr

Social Media Marketing To Increase 126 Percent In 5 Years - The Inquisitr | brand influencers social media marketing | Scoop.it
Social media marketing is a trend that no progressive brand can ignore anymore, despite the natural conservatism of larger companies.
Lori Wilk's insight:

#socialmedia has definitely got to be part of your #marketing strategy and definitely cannot be ignored. 

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Irish journalists among world’s heaviest social media users, study finds

Irish journalists among world’s heaviest social media users, study finds | brand influencers social media marketing | Scoop.it
Political journalists have highest use of social media with all respondents using Twitter daily
Lori Wilk's insight:

Great insights and looking forward to connecting with more #Irish #journalists on #socialMedia

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Amazing Tips for Using YouTube to Promote Your Business

Amazing Tips for Using YouTube to Promote Your Business | brand influencers social media marketing | Scoop.it
Much of YouTube's success has been due to the variety of useful tutorial videos that teach viewers an important skill or trick to improve their life.

 

If you're looking to promote your business online, you need YouTube videos that back-up the claims on your website and allow your potential clients to build trust in your promises.


Via Ivo Nový
Lori Wilk's insight:

The number of #YouTube #videos uploaded each day is astronomical. You have to know how to list and promote your video so that it is seen by more viewers and not lost #online. 

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What Potential Does Pinterest Have as an Advertising Platform?

What Potential Does Pinterest Have as an Advertising Platform? | brand influencers social media marketing | Scoop.it
Last year, Pinterest rolled out its own native advertising unit the Promoted Pin. Very similar in concept to native units on Facebook and Twitter where advertisers can pay for additional impressions of organic content, Promoted Pins are now moving beyond the pilot phase into an expanded roll-out. Despite some recent headlines to the contrary, these ads have some unique potential that advertisers ought to be thinking about.

Via Ivo Nový
Lori Wilk's insight:

Pinterest is following the lead of other platforms with pay to play type of participation called "Promoted Pins." It looks like the promoted pins will be expanding on #Pinterest.

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Aris Jerahian's curator insight, February 12, 11:23 AM

Have you considered using Pinterest as one of your advertising platforms?

John David Church's curator insight, February 12, 12:13 PM

I have not yet even begun to delve into Pinterest though I know without a doubt that it will consume my attention before this years  end.

Stanislavat Tregub's curator insight, February 14, 3:31 PM

добавить ваше понимание ...

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Online Marketing Gamechangers Brands Move Millions Into Video and Mobile

Online Marketing Gamechangers Brands Move Millions Into Video and Mobile | brand influencers social media marketing | Scoop.it
Lori Wilk, the host of Successipes on the Money Channel of #BYLNetwork.com - the only online network designated as a television station, takes you today into the world of gamechanging Brands who are leading the way in the digital marketing space .These big companies are commited and spending millions of dollars to lead their brands where their customers are now and are heading in record-breaking numbers not ever known or thought possible just a few years ago. This new world requires a bold leap into the future where in the media-the future of television is being created on the internet as is the future of radio.Successipes Successipes started broadcasting online in 2002. As an Executive Producer for BYL Network which broadcasts 24/7 and currently features six channels including Women, Men, Money, Sports and Entertainment, Home and Travel and Late Night, Lori works with brands to become sponsors and advertisers.If your brand is ready to be here you can connect with BYL Network COO, Danielle Silverman at BYL Network.com (561)487-3690 . You are invited to register for your free channel at http://www.BYLNetwork.com . When not broadcasting or helping brands with their digital marketing plans,advertising and sponsorships, you'll find Lori as the Keynote Speaker at high-profile conferences and conventions. This week lori is a keynote Speaker at the International Economic Investment and Trade Development Symposium in the Bahamas. You can follow Successipes on Twitter@Successipes.VIsit Lori's new fan page at http://www.Facebook.com/LoriWilkPresents
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5 Ways to Get 10x More Retweets on Twitter

5 Ways to Get 10x More Retweets on Twitter | brand influencers social media marketing | Scoop.it
More people sharing your tweets means more eyes on your content, which in turn offers the potential for even greater engagement. I found some commonalities among my most popular posts.
Lori Wilk's insight:

If you find and use even one #socialmedia tip to improve your results your #content can be more visible and reach a larger #audience. #pleaseRT

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How to Use Facebook Power Editor: A Complete Guide

How to Use Facebook Power Editor: A Complete Guide | brand influencers social media marketing | Scoop.it
Would you like more precise control of your Facebook ads? Want access to advanced Facebook features not available in the Facebook Ads Manager? Power Editor offers advanced features that can help you reach your perfect audience with the right message.
Lori Wilk's insight:

This is a must-read #article to help you with your #FaceboookAds #Facebook #Advertising #mobile #marketing. I recently interviewed the #Facebook Team at #FAU in Boca Raton about the power of using Facebook Ads for your business. The event focused on  how #business #owners can increase their #revenue and attract #customers using #Facebook Ads.There were guest speakers from Facebook and a panel of local business owners who shared their success stories in a case study format. It was an #inspiration and very #motivational. The community supported this event and we were able to meet other business owners, start-up entrepreneurs, educators, students, and leaders of organizations in the entrepreneurial field such as Chamber of Commerce  ,SBA.Gov, and SCORE . Just because there's a tool and a way you still have to know how to use the tools. This article gives you tools to effectively manage your Facebook ad campaigns. Thank-you and with #gratitude from all of us. The Facebook interview is airing on http://www.BYLNetwork.com on the Money Channel and you can find it in the On-Demand section 24/7. Thanks for all this advice on how to effectively and efficiently use Facebook Ads and the tools to improve our results.

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Gamifying School: Gamification Reaches the Classroom via Forbes

Gamifying School: Gamification Reaches the Classroom via Forbes | brand influencers social media marketing | Scoop.it
It is one of the key emerging trends in learning, but according to experts the next few years could see gamification move from the periphery to become the cornerstone of our classrooms.

Via Martin (Marty) Smith
Lori Wilk's insight:

#Forbes #article makes a great point about how #Gamification  is a growing  #Trend in #Education and we are only beginning to see its impact. 

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Martin (Marty) Smith's curator insight, January 22, 3:08 PM

Great post emphasizing how the classroom and real life are running together like two trains on the same track. Gamification is a classroom natural since it creates an identifiable tribe working on a shared objective with friendly competition and a sale to know who is contributing and who isn't.

Great Forbes post on how gamification is about to be a big hit in the classroom.

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Why 2015 will be the most Innovative Year in Corporate History

Why 2015 will be the most Innovative Year in Corporate History | brand influencers social media marketing | Scoop.it

Via TechinBiz
Lori Wilk's insight:

This is not a time to sit on the side lines. Companies who feel they do not need to embrace the connected world and use digital marketing techniques as part of their marketing mix could find themselves out of the game. Ask yourself what happened to many of the top-ranked #companies of years past. The pathways to #success are being cleared and driven by many new #innovative companies and #digital #technology#leaders . These innovators are claiming their place in cyberspace and using the latest technology, social networking  platforms with a #digitalmarketing stategy to promote and #sell their  #products and #services. 

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The-king Gharip's comment, January 17, 12:01 PM
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Ramakrishna chintala's curator insight, January 19, 5:07 AM
Events2015 Global Innovation Summit (Silicon Valley)Monday, February 16, 2015 - Friday, February 20, 2015 Be a part of the 2015 Global Innovation Summit!

Join over 1,000 of your fellow ecosystem builders from over 50 countries at over 20 events – to connect, learn, and create together.  It all happens on February 16- 20, 2015 in Silicon Valley. The Global Innovation Summit is the centerpiece of Global Innovation Week, which features multiple events and activities throughout the region.

Early bird discount rates expire January,1 2015! Register for the event here.

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The Best Way to Lose Followers on Social Media

The Best Way to Lose Followers on Social Media | brand influencers social media marketing | Scoop.it

Have you ever seen a post that made you reconsider following a brand? Here is my experience and conclusions.

 

Read the article at https://www.linkedin.com/pulse/best-way-lose-followers-social-media-cendrine-marrouat


Via Cendrine Marrouat - SocialMediaSlant.com
Lori Wilk's insight:

 

This is great advice to learn what doesn't work and avoid doing it. It's hard enough to build up your followers, online presence and #influence .Who wants to work hard to lose followers? Thanks for starting off our year with this #socialmedia #digitalmarketing help.

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Cendrine Marrouat - SocialMediaSlant.com's comment, January 5, 2:20 AM
Thank you Lori!
Ken Watson's curator insight, January 6, 12:47 PM

Amen!

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Why supermarket dietitians are the next food celebrities | SmartBlogs

Why supermarket dietitians are the next food celebrities | SmartBlogs | brand influencers social media marketing | Scoop.it
Look out celebrity chefs: The next food rock stars -- supermarket dietitians -- have been discovered under the bright lights of the local grocery store.
Lori Wilk's insight:

#food is an essential part of our lives and smart #business building for the #supermarkets can revolve around consumer #education on topics about #health #wellness #recipes and their #ingredients. It makes sense to get more Registered Dieticians involved in the stores with teaching about #nutrition and making them part of #socialmedia and #media activities and campaigns. 

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Richest Women By Region: Great Billionaires of Successful Women By Region

Richest Women By Region: Great Billionaires of Successful Women By Region | brand influencers social media marketing | Scoop.it
The richest women by region in the world makes up an interesting list of billionaires of the extreme wealthy and successful in seven different countries. The region includes North A ...
Lori Wilk's insight:

It's interesting to see how this wealth is distributed and the ratio of men and women who billionaires. #Women have a long way to go to get caught up. According to this article 65% of women who are billionaires have inherited the #money. not earned it themselves..

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