brand influencers...
Follow
Find
335 views | +0 today
 
Scooped by Lori Wilk
onto brand influencers social media marketing
Scoop.it!

7 Big-Brand CTAs Recreated in PowerPoint [+27 Free CTA Templates]

7 Big-Brand CTAs Recreated in PowerPoint [+27 Free CTA Templates] | brand influencers social media marketing | Scoop.it
Learn how to create calls-to-action just like the big brands with big, expensive design teams, using nothing but PowerPoint.
Lori Wilk's insight:

These tools were shared a year ago and it's a new year and time to look at how to make more effective presentations with Calls to Actions for better results this year.

more...
No comment yet.
Your new post is loading...
Your new post is loading...
Scooped by Lori Wilk
Scoop.it!

LinkedIn for small business owners getting results with Gary Kissel

LinkedIn for small business owners getting results with Gary Kissel | brand influencers social media marketing | Scoop.it
Host Lori Wilk interviews Your LinkedIn Coach, Gary Kissel. Gary promises to give business owners tips and tools and insights into more effective use of LinkedIn for business. If you've every wondered how to generate more sales leads and to build a profile that will get results, Gary will answer those questions in the live call-in show. Phone lines will be open during the show at 347.237.5638. LinkedIn is one of the fastest growing online sites with over 200 million users and more than 1 million groups.http://www.LinkedIn/In/GaryKissel. You can find Lori Wilk, your host on LinkedIn http://www.LinkedIn.com/IN/LoriWilk
Lori Wilk's insight:

Gary Kissel shares insights in using #LinkedIn for #business #success. It's impossible to ignore all these amazing #socialmedia tools on the marketplace. Embrace the power of #LinkedIn and what it can do for your lead generation and professional networking.

more...
No comment yet.
Scooped by Lori Wilk
Scoop.it!

Social media in numbers (July 2014)

Social media in numbers (July 2014) | brand influencers social media marketing | Scoop.it
Looking for some social media stats to use for your strategy or in your next presentation? You will find what you need in the list below. Facebook 30 million active business Pages (19 million manag...
Lori Wilk's insight:

This article has up-to-the-minute stats about the most popular #socialmedia sites and their users. You can gain insights quickly about where to participate and where to find your audience for your products and services.#onlinemarketing#socialnetworking 

more...
No comment yet.
Scooped by Lori Wilk
Scoop.it!

3rd annual Kalamazoo Social Media Week 2014 kicks off Monday - Michigan Business Review - MLive.com

3rd annual Kalamazoo Social Media Week 2014 kicks off Monday - Michigan Business Review - MLive.com | brand influencers social media marketing | Scoop.it
3rd annual Kalamazoo Social Media Week 2014 kicks off Monday Michigan Business Review - MLive.com The goal of TweetUp Kalamazoo's third annual Kalamazoo Social Media Week is "bringing people together but using social media as that catalyst to get...
Lori Wilk's insight:

It's awesome when a whole city gets together for marketing and to watch their results.

more...
No comment yet.
Rescooped by Lori Wilk from Entrepreneurship, Innovation
Scoop.it!

Bing Got Its Butt Kicked By Google During The Holiday Shopping Season

Bing Got Its Butt Kicked By Google During The Holiday Shopping Season | brand influencers social media marketing | Scoop.it
Bing, the search engine developed by Microsoft...

Via Marylene Delbourg-Delphis
Lori Wilk's insight:

The holiday results are in

more...
No comment yet.
Rescooped by Lori Wilk from Scoop.it on the Web
Scoop.it!

Knock-out Combo for Social Media Success: USFCA, Scoop.it and a Hashtag


Via thomaslisterman, University of San Francisco, Ally Greer
Lori Wilk's insight:

I just watched this video and it explained how companies and researchers are learning how to improve engagement and online influence by participating often on social media platforms and incorporating hashtags # and content curation into the content marketing strategy it explained how to improve engagement on social media 

more...
Paula Silva's comment, March 3, 12:02 PM
Will you check this scoop? Thank you so much. http://sco.lt/5okJ17
Paula Silva's comment, March 3, 12:16 PM
Will you check this scoop? Thank you so much. http://sco.lt/5okJ17
Raj Nadar's comment, March 8, 2:59 AM
wow! some case study this..
Rescooped by Lori Wilk from Inbound Marketing Update
Scoop.it!

How Marketers Get Inside Your Head

How Marketers Get Inside Your Head | brand influencers social media marketing | Scoop.it

Much of the marketing technology vendor landscape out there includes platforms tracking customer behavior habits. When they make purchases. How. Where. A software provider out of Cambridge, Mass., believes it has the answer a question those vendor platforms can't: Why? Why do customers make purchases? What's their motivation? What are they thinking? Topic: Customer Experience.

 

TipTap Lab, a 12-employee organization, announced last week the release of what it calls Psychology API, a data collection platform that allows developers to capture and measure psychological data to personalize customer interactions. They hail it as the first API to collect complete psychological profiles of customers, including personality traits, values, expertise, tastes and preferences.


Via Russ Merz, Ph.D., Craig Deakin
Lori Wilk's insight:

Understanding what marketers do to understand your customers and all of the psychological factors which are captured and evaluated. 

more...
Russ Merz, Ph.D.'s curator insight, February 11, 6:49 AM

New product that claims to enable the measurement of consumer psychological profiles and traits, such as motivation.

Scooped by Lori Wilk
Scoop.it!

Media Queen Gerry Laybourne Joins Betaworks Board | TechCrunch

Media Queen Gerry Laybourne Joins Betaworks Board | TechCrunch | brand influencers social media marketing | Scoop.it
betaworks' John Borthwick has today announced, via the company blog, that Gerry Laybourne will be joining the board of directors. Alongside co-founding..
Lori Wilk's insight:

Congrats, Gerry

more...
No comment yet.
Rescooped by Lori Wilk from Personal Branding Using Scoopit
Scoop.it!

Scenttrail Race To 4K Is ON! Twitter 3,905, Pinterest 3,991 - Who Will Win?

Scenttrail Race To 4K Is ON! Twitter 3,905, Pinterest 3,991 - Who Will Win? | brand influencers social media marketing | Scoop.it

Who will win the race to 4,000? @ScentTrail or http://www.pinterest.com/scenttrail/. Pinterest, led by King & Queen of Pinterest deserves little engine that could build community in much less time than Twitter. Twitter deserves the "Big Bat" award since content shared there seems to go the furthest fastest. Both social nets help each other. Doubt Pinterest would have grown as fast without Twitter's help (or Scoop.it for that matter :). M

 


Via Martin (Marty) Smith
Lori Wilk's insight:

There is so much to do with these platforms that it seems fun to turn getting these results into a game and then deciding where you are winning. Do you take this metric game to the next level and calculate your return on participation by figuring out how much revenue you can attribute to having earned as a result of being there and participating at the level you do ?

more...
No comment yet.
Rescooped by Lori Wilk from Innovative Marketing and Crowdfunding
Scoop.it!

"LinkedIn is 277% more effective at lead generation than Facebook or Twitter" (source: HubSpot)
No Kindle Needed. Just released: MARKET YOURSELF ON LINKEDIN: How To Use the GroupSync Method to Mak...

MARKET YOURSELF ON LINKEDIN: How To Use LinkedIn Marketing and the GroupSync Method to Make Your Consulting & Coaching Clients BEG You To Help Them - 7 Simple Steps by Marty Koenig.


Via Marty Koenig
Lori Wilk's insight:

If business people do not pay attention to and learn how to market themselves using LinkedIn, they're missing the boat- and this boat is the mega Yacht, not a rowboat. Tips to improve my Linked In results are  appreciated, so thanks for writing this book, Marty. You should be a guest on my talk show Successipes soon since you've got some great recipes for entrepreneurial success using LinkedIn..

more...
Marty Koenig's comment, November 11, 2013 7:14 PM
Thank you so much for the rescoops!
Marty Koenig's comment, November 11, 2013 7:30 PM
Oh, and one of the parts of GroupSync uses scoop.it!
Nacho Vega's curator insight, May 7, 3:55 PM

Getting profitable #business leads from #LinkedIn is easy if you use the 7 simple steps in this #book

Rescooped by Lori Wilk from Enterprise Social Media
Scoop.it!

4 Ways to Boost Your Social Media Marketing for Less than $1 Per Day

4 Ways to Boost Your Social Media Marketing for Less than $1 Per Day | brand influencers social media marketing | Scoop.it
Have you been frustrated with your social media interaction recently? Here are 4 ways to boost your social media marketing on Facebook, Twitter and YouTube.

Via Mike Ellsworth
Lori Wilk's insight:

This can be done and you can find an affordable way to boost your social media, especially if money is tight. Great actionable tips here to get you started.

more...
Mike Ellsworth's curator insight, February 2, 10:42 AM

Four really cheap tips for expanding your social marketing:

 

#1 Boost your Facebook posts

 

#2. Advertise YouTube videos

 

#3. Promoted tweets

 

#4. Find an influential Instagram follower


Via @JeffSheehan 


Scooped by Lori Wilk
Scoop.it!

Automotive Brands and the Super Bowl | Social Media Today

Automotive Brands and the Super Bowl | Social Media Today | brand influencers social media marketing | Scoop.it
LeadSift uses Twitter data to better understand why automotive brands continue to spend cash on the Super Bowl. After reading the analysis of more than 100 million tweets, the results might surprise you.
Lori Wilk's insight:

Would having this information in advance have changed any of these advertisers decisions?

more...
No comment yet.
Scooped by Lori Wilk
Scoop.it!

IBM Digital Marketing Optimization Solution Center

IBM Digital Marketing Optimization Solution Center | brand influencers social media marketing | Scoop.it
Lori Wilk's insight:

Themes to pay attention to include personalization and truly understanding your customer and giving them what they want before your competitors do

more...
No comment yet.
Scooped by Lori Wilk
Scoop.it!

Online Display Ad Spending Up 32 Percent In 2013, Still Just 4.5 Percent Of $243 Billion Market [Nielsen]

Online Display Ad Spending Up 32 Percent In 2013, Still Just 4.5 Percent Of $243 Billion Market [Nielsen] | brand influencers social media marketing | Scoop.it
Nielsen’s latest quarterly look at the global advertising market is out, and the report shows internet display advertising grew by more than 32 percent in the first three quarters of 2013.
more...
No comment yet.
Rescooped by Lori Wilk from Public Relations & Social Media Insight
Scoop.it!

Social Media Tools Endorsed By Experts

Social Media Tools Endorsed By Experts | brand influencers social media marketing | Scoop.it

Today I have some social media tools recommended by the top marketers in the industry. Here’s four links with tips and tricks to kick start your Monday....


Via Jeff Domansky
Lori Wilk's insight:

It's great when our peers keep us informed about which platforms are working the best for them. Thanks Susan for giving us insight into these platforms. The general business population might not realize how much effort is necessary to keep moving ahead with a heavy social media marketing campaign which includes newer and emerging platforms. It's exciting and sometimes exhausting. #socialmedia#digitalmarketing#socialnetworking

more...
Jeff Domansky's curator insight, August 13, 10:53 PM

Check out Simply Measured, Octopost, Twibble and Ghostery.

Scooped by Lori Wilk
Scoop.it!

Conversion Copywriting: Words & Phrases That Make People Click [Infographic]

Conversion Copywriting: Words & Phrases That Make People Click [Infographic] | brand influencers social media marketing | Scoop.it
This data-backed infographic shows why word choice is so important in marketing, and which words are most likely to convert today's consumers.
Lori Wilk's insight:

The right words can help your writing. For better results in writing persuasive copy this article includes 10 words that have been proven to improve results #copywriting#marketing#sales 

more...
No comment yet.
Scooped by Lori Wilk
Scoop.it!

Banjo updates mobile apps to create TiVO for social media - The Next Web

Banjo updates mobile apps to create TiVO for social media - The Next Web | brand influencers social media marketing | Scoop.it
Tech Cocktail
Banjo updates mobile apps to create TiVO for social media
The Next Web
... TiVO did for TV.
Lori Wilk's insight:

This could be a game changer as people go back and review how events unfolded on their social media platforms. My bet is that Banjo will be very popular#mobile#apps

more...
No comment yet.
Scooped by Lori Wilk
Scoop.it!

The World's Top 10 Most Innovative Companies in Social Media

The World's Top 10 Most Innovative Companies in Social Media | brand influencers social media marketing | Scoop.it
1. TwitterFor proving the power of brevity--this time with video. Video sharing and social media were two separate things before Vine showed up on...
Lori Wilk's insight:

I didn't know about "Whisper" that's why I love curating content because I really get a chance to read through so many cool articles and to check out so many sites and concepts before sharing them with others. 

more...
Johnny Hosker's curator insight, August 25, 9:29 PM

these social media platforms all offer unique and innovative features in order to attract a specific audience. This makes marketing online very easy as once a marketer defines their target segments all they need to do is align their advertisements with the social media platforms which already have that specific consumer base.

Johnny Hosker's curator insight, September 29, 10:53 PM

Johnny Hosker's insight:

these social media platforms all offer unique and innovative features in order to attract a specific audience. This makes marketing online very easy as once a marketer defines their target segments all they need to do is align their advertisements with the social media platforms which already have that specific consumer base.

Rescooped by Lori Wilk from Inbound Marketing Update
Scoop.it!

Businesses Lose $41B from Bad Customer Service: Here's What to Do

Businesses Lose $41B from Bad Customer Service: Here's What to Do | brand influencers social media marketing | Scoop.it
The US is a nation of "serial switchers" — and that lack of loyalty is costing businesses an estimated $41billion a year, according to research from NewVoiceMedia, a cloud contact center vendor. Blame it on bad customer service: 44 percent of customers leave because they feel unappreciated, fed up, frustrated and convinced no one really cares about their problems. You can read more about the study here (registration required).  But you don't need to dig deep to understand Topic: Customer Experience.

Via Craig Deakin
Lori Wilk's insight:

Make it  your company priority to take care of your customers because if you don't take care of your customers they will become someone else's customers. 

more...
No comment yet.
Scooped by Lori Wilk
Scoop.it!

GroupMe Founder Gets $3.4M to Make Small Business Loans More Accessible With Fundera | TechCrunch

GroupMe Founder Gets $3.4M to Make Small Business Loans More Accessible With Fundera | TechCrunch | brand influencers social media marketing | Scoop.it
In the past five years, the number of bank loans under $1 million has dropped by more than 20 percent. This puts small business owners, arguably the driving..
Lori Wilk's insight:

Fundera will be a blessing to many small businesses looking for funding

more...
No comment yet.
Scooped by Lori Wilk
Scoop.it!

Facebook Users: What Do They Mean For Your Marketing - Heidi Cohen

Facebook Users: What Do They Mean For Your Marketing - Heidi Cohen | brand influencers social media marketing | Scoop.it
Understand Facebook's audience based on Pew Internet research.
Lori Wilk's insight:

Are you celebrating because Facebook just turned 10? And are you finally ready to figure out what to do on this platform as part of your social media strategy?#facebook

more...
No comment yet.
Scooped by Lori Wilk
Scoop.it!

5 Top Strategies To Win On Instagram - Business 2 Community

5 Top Strategies To Win On Instagram - Business 2 Community | brand influencers social media marketing | Scoop.it
Lori Wilk's insight:

The takeaway from Instagram is that the audience is younger and you have to make your brand look awesome. I like the suggestions about contest, prizes, and voting to get USC-User Generated Content for your Instagram profile.

more...
No comment yet.
Rescooped by Lori Wilk from Radio Show Content Ideas
Scoop.it!

Only 10% of Facebook users update their status daily, according to a new Pew survey

Only 10% of Facebook users update their status daily, according to a new Pew survey | brand influencers social media marketing | Scoop.it
A new Pew Research survey on Facebook's users sheds new light on how relationships are changing in the age of social media.

Via Stephanie Winans
Lori Wilk's insight:

My next question is what percentage of Facebook users update their status more than three times daily?#Facebook#socialmedia

more...
Mustafa Nafees's comment, February 9, 6:39 AM
Facebook have lost the charm...
Scooped by Lori Wilk
Scoop.it!

SMToolbox: Be More Effective on Google+ with CircleCount

SMToolbox: Be More Effective on Google+ with CircleCount | brand influencers social media marketing | Scoop.it
How effectively do you use Google+? CircleCount is on a mission to help you better understand Google+ and your performance on the network.
Lori Wilk's insight:

Learning from the leaders and understanding the importance of more effectively using Google+. I have already been on Circle Count several times and I'm going back there right now. 

more...
No comment yet.
Scooped by Lori Wilk
Scoop.it!

Guy Fieri's New Coffee Line Is Everything That's Wrong With America

Guy Fieri's New Coffee Line Is Everything That's Wrong With America | brand influencers social media marketing | Scoop.it
Of course Guy Fieri has a new coffee line that sounds like it came from a page of "Willy Wonka and the Chocolate Factory." The Keurig machine-compatible coffee is called Guy Fieri's Flavortown Roasts, and will be available early in 2014.
Lori Wilk's insight:

Great coffee is a perfect compliment to a great food and Guy Fieri is adding coffee to his product line for 2014 

more...
No comment yet.
Scooped by Lori Wilk
Scoop.it!

How To Create Case Studies To Improve Your Social Media

How To Create Case Studies To Improve Your Social Media | brand influencers social media marketing | Scoop.it
At the time, it was the largest potential business contract of my life — my budding marketing agency had the opportunity to provide services to one of the most significant cultural institutions in the world.
Lori Wilk's insight:

How to benefit from learning how to create case studies from a company that learned and now can use that to its benefit.

more...
No comment yet.