brand influencers...
Follow
Find
363 views | +0 today
 
Scooped by Lori Wilk
onto brand influencers social media marketing
Scoop.it!

Steve McKee's "Power Branding" & why brands can't forget about humans

Steve McKee's "Power Branding" & why brands can't forget about humans | brand influencers social media marketing | Scoop.it
"Power Branding" is a book about building great brands and relationships not just with effectiveness and efficiency, but also with empathy.
more...
No comment yet.
Your new post is loading...
Your new post is loading...
Rescooped by Lori Wilk from marketing personale
Scoop.it!

Emotional branding come chiave per il successo

Emotional branding come chiave per il successo | brand influencers social media marketing | Scoop.it
Emotional branding, ossia come creare legami emotivi con il proprio brand aiuti la redditività del business

Via Stefano Principato
Lori Wilk's insight:

Great to be human where we #buy on #emotion and justify our buying with logic. 

more...
No comment yet.
Rescooped by Lori Wilk from Content Curation World
Scoop.it!

Aggregate, Filter and Mashup Social Streams, Images and Stats: EchoStudio

Aggregate, Filter and Mashup Social Streams, Images and Stats: EchoStudio | brand influencers social media marketing | Scoop.it

Via Robin Good
Lori Wilk's insight:

To be a better #brand #influencer and improve #online #marketing this tool could be a game-changer for many companies, #journalists and #marketers. It's great to try #socialmedia tools and see how using them can change your results. Thanks for sharing this , Robin.

more...
Robin Good's curator insight, November 6, 12:16 PM


Echostudio is a powerful new web app which allows you to aggregate, filter and combine social signals, streams, images, statistical and map data on any topic or tag you specify and to publish them online.


The new web app is particularly powerful in its ability to let you collect and mashup into one web page different kind of data and sources according to your needs without sacrificing ease of use and design elegance.


Several filtering and moderation options provide the curator with all of the tools needed to precisely control the quantity and quality of content being published.


The service generates beautiful dynamic pages, which are fully responsive and that can be published online or embedded inside your own website. 


Echostudio is an ideal solution for a number of different applications including:

  • real-time live coverage of an event
  • branded social hub
  • information hub on a specific topic 
  • social news aggregator


I have been impressed by Echostudio powerful backend, ease of use, and beautiful output as well as by swiss-watch precision with which you can control almost anything in it. 

Kudos to Chris Saad and his team for having given birth to a such a wonderful discovery, curation and social publishing tool. 



Free plan available. 





Try it out now: http://www.echostudio.co/ 


.

Video tutorials: 

https://www.youtube.com/watch?v=Wffg745EhsY 

https://www.youtube.com/watch?v=Ih_UG03j4z4 

https://www.youtube.com/channel/UCCENi0CamnugWhSiVrBfmqw 

.

.

Examples: 

http://echo-official.echostudio.co/projects/#!4zkmrn5wfx 

http://echo-official.echostudio.co/projects/#!zmaggn6ra5 

http://echo-official.echostudio.co/projects/#!snbrdmd181 


.



Rescooped by Lori Wilk from Share Some Love Today
Scoop.it!

Top 10 Celebrity Performances In Video Games

It's time to pay tribute to the top celebrity icons that have lent their talents to the virtual world. Join http://www.watchmojo.com as we countdown our picks for the Top 10 Celebrity Performanc...

Via dj Goddessa
Lori Wilk's insight:

This list was fun to watch since it included clips of the #celebrity performances in the #video games in these #virtual worlds. Great picks . I  won't give away their selections so  you'll have to watch to see who made the top performances.

more...
No comment yet.
Rescooped by Lori Wilk from Public Relations & Social Media Insight
Scoop.it!

Social Media Tools Endorsed By Experts

Social Media Tools Endorsed By Experts | brand influencers social media marketing | Scoop.it

Today I have some social media tools recommended by the top marketers in the industry. Here’s four links with tips and tricks to kick start your Monday....


Via Jeff Domansky
Lori Wilk's insight:

It's great when our peers keep us informed about which platforms are working the best for them. Thanks Susan for giving us insight into these platforms. The general business population might not realize how much effort is necessary to keep moving ahead with a heavy social media marketing campaign which includes newer and emerging platforms. It's exciting and sometimes exhausting. #socialmedia#digitalmarketing#socialnetworking

more...
Jeff Domansky's curator insight, August 14, 1:53 AM

Check out Simply Measured, Octopost, Twibble and Ghostery.

Scooped by Lori Wilk
Scoop.it!

Conversion Copywriting: Words & Phrases That Make People Click [Infographic]

Conversion Copywriting: Words & Phrases That Make People Click [Infographic] | brand influencers social media marketing | Scoop.it
This data-backed infographic shows why word choice is so important in marketing, and which words are most likely to convert today's consumers.
Lori Wilk's insight:

The right words can help your writing. For better results in writing persuasive copy this article includes 10 words that have been proven to improve results #copywriting#marketing#sales 

more...
No comment yet.
Scooped by Lori Wilk
Scoop.it!

Banjo updates mobile apps to create TiVO for social media - The Next Web

Banjo updates mobile apps to create TiVO for social media - The Next Web | brand influencers social media marketing | Scoop.it
Tech Cocktail
Banjo updates mobile apps to create TiVO for social media
The Next Web
... TiVO did for TV.
Lori Wilk's insight:

This could be a game changer as people go back and review how events unfolded on their social media platforms. My bet is that Banjo will be very popular#mobile#apps

more...
No comment yet.
Scooped by Lori Wilk
Scoop.it!

The World's Top 10 Most Innovative Companies in Social Media

The World's Top 10 Most Innovative Companies in Social Media | brand influencers social media marketing | Scoop.it
1. TwitterFor proving the power of brevity--this time with video. Video sharing and social media were two separate things before Vine showed up on...
Lori Wilk's insight:

I didn't know about "Whisper" that's why I love curating content because I really get a chance to read through so many cool articles and to check out so many sites and concepts before sharing them with others. 

more...
Johnny Hosker's curator insight, August 26, 12:29 AM

these social media platforms all offer unique and innovative features in order to attract a specific audience. This makes marketing online very easy as once a marketer defines their target segments all they need to do is align their advertisements with the social media platforms which already have that specific consumer base.

Johnny Hosker's curator insight, September 30, 1:53 AM

Johnny Hosker's insight:

these social media platforms all offer unique and innovative features in order to attract a specific audience. This makes marketing online very easy as once a marketer defines their target segments all they need to do is align their advertisements with the social media platforms which already have that specific consumer base.

Rescooped by Lori Wilk from Inbound Marketing Update
Scoop.it!

Businesses Lose $41B from Bad Customer Service: Here's What to Do

Businesses Lose $41B from Bad Customer Service: Here's What to Do | brand influencers social media marketing | Scoop.it
The US is a nation of "serial switchers" — and that lack of loyalty is costing businesses an estimated $41billion a year, according to research from NewVoiceMedia, a cloud contact center vendor. Blame it on bad customer service: 44 percent of customers leave because they feel unappreciated, fed up, frustrated and convinced no one really cares about their problems. You can read more about the study here (registration required).  But you don't need to dig deep to understand Topic: Customer Experience.

Via Craig Deakin
Lori Wilk's insight:

Make it  your company priority to take care of your customers because if you don't take care of your customers they will become someone else's customers. 

more...
No comment yet.
Scooped by Lori Wilk
Scoop.it!

GroupMe Founder Gets $3.4M to Make Small Business Loans More Accessible With Fundera | TechCrunch

GroupMe Founder Gets $3.4M to Make Small Business Loans More Accessible With Fundera | TechCrunch | brand influencers social media marketing | Scoop.it
In the past five years, the number of bank loans under $1 million has dropped by more than 20 percent. This puts small business owners, arguably the driving..
Lori Wilk's insight:

Fundera will be a blessing to many small businesses looking for funding

more...
No comment yet.
Scooped by Lori Wilk
Scoop.it!

Facebook Users: What Do They Mean For Your Marketing - Heidi Cohen

Facebook Users: What Do They Mean For Your Marketing - Heidi Cohen | brand influencers social media marketing | Scoop.it
Understand Facebook's audience based on Pew Internet research.
Lori Wilk's insight:

Are you celebrating because Facebook just turned 10? And are you finally ready to figure out what to do on this platform as part of your social media strategy?#facebook

more...
No comment yet.
Scooped by Lori Wilk
Scoop.it!

5 Top Strategies To Win On Instagram - Business 2 Community

5 Top Strategies To Win On Instagram - Business 2 Community | brand influencers social media marketing | Scoop.it
Lori Wilk's insight:

The takeaway from Instagram is that the audience is younger and you have to make your brand look awesome. I like the suggestions about contest, prizes, and voting to get USC-User Generated Content for your Instagram profile.

more...
No comment yet.
Rescooped by Lori Wilk from Radio Show Content Ideas
Scoop.it!

Only 10% of Facebook users update their status daily, according to a new Pew survey

Only 10% of Facebook users update their status daily, according to a new Pew survey | brand influencers social media marketing | Scoop.it
A new Pew Research survey on Facebook's users sheds new light on how relationships are changing in the age of social media.

Via Stephanie Winans
Lori Wilk's insight:

My next question is what percentage of Facebook users update their status more than three times daily?#Facebook#socialmedia

more...
Mustafa Nafees's comment, February 9, 9:39 AM
Facebook have lost the charm...
Scooped by Lori Wilk
Scoop.it!

SMToolbox: Be More Effective on Google+ with CircleCount

SMToolbox: Be More Effective on Google+ with CircleCount | brand influencers social media marketing | Scoop.it
How effectively do you use Google+? CircleCount is on a mission to help you better understand Google+ and your performance on the network.
Lori Wilk's insight:

Learning from the leaders and understanding the importance of more effectively using Google+. I have already been on Circle Count several times and I'm going back there right now. 

more...
No comment yet.
Scooped by Lori Wilk
Scoop.it!

Why supermarket dietitians are the next food celebrities | SmartBlogs

Why supermarket dietitians are the next food celebrities | SmartBlogs | brand influencers social media marketing | Scoop.it
Look out celebrity chefs: The next food rock stars -- supermarket dietitians -- have been discovered under the bright lights of the local grocery store.
Lori Wilk's insight:

#food is an essential part of our lives and smart #business building for the #supermarkets can revolve around consumer #education on topics about #health #wellness #recipes and their #ingredients. It makes sense to get more Registered Dieticians involved in the stores with teaching about #nutrition and making them part of #socialmedia and #media activities and campaigns. 

more...
No comment yet.
Scooped by Lori Wilk
Scoop.it!

Richest Women By Region: Great Billionaires of Successful Women By Region

Richest Women By Region: Great Billionaires of Successful Women By Region | brand influencers social media marketing | Scoop.it
The richest women by region in the world makes up an interesting list of billionaires of the extreme wealthy and successful in seven different countries. The region includes North A ...
Lori Wilk's insight:

It's interesting to see how this wealth is distributed and the ratio of men and women who billionaires. #Women have a long way to go to get caught up. According to this article 65% of women who are billionaires have inherited the #money. not earned it themselves..

more...
No comment yet.
Scooped by Lori Wilk
Scoop.it!

LinkedIn for small business owners getting results with Gary Kissel

LinkedIn for small business owners getting results with Gary Kissel | brand influencers social media marketing | Scoop.it
Host Lori Wilk interviews Your LinkedIn Coach, Gary Kissel. Gary promises to give business owners tips and tools and insights into more effective use of LinkedIn for business. If you've every wondered how to generate more sales leads and to build a profile that will get results, Gary will answer those questions in the live call-in show. Phone lines will be open during the show at 347.237.5638. LinkedIn is one of the fastest growing online sites with over 200 million users and more than 1 million groups.http://www.LinkedIn/In/GaryKissel. You can find Lori Wilk, your host on LinkedIn http://www.LinkedIn.com/IN/LoriWilk
Lori Wilk's insight:

Gary Kissel shares insights in using #LinkedIn for #business #success. It's impossible to ignore all these amazing #socialmedia tools on the marketplace. Embrace the power of #LinkedIn and what it can do for your lead generation and professional networking.

more...
No comment yet.
Scooped by Lori Wilk
Scoop.it!

Social media in numbers (July 2014)

Social media in numbers (July 2014) | brand influencers social media marketing | Scoop.it
Looking for some social media stats to use for your strategy or in your next presentation? You will find what you need in the list below. Facebook 30 million active business Pages (19 million manag...
Lori Wilk's insight:

This article has up-to-the-minute stats about the most popular #socialmedia sites and their users. You can gain insights quickly about where to participate and where to find your audience for your products and services.#onlinemarketing#socialnetworking 

more...
No comment yet.
Scooped by Lori Wilk
Scoop.it!

3rd annual Kalamazoo Social Media Week 2014 kicks off Monday - Michigan Business Review - MLive.com

3rd annual Kalamazoo Social Media Week 2014 kicks off Monday - Michigan Business Review - MLive.com | brand influencers social media marketing | Scoop.it
3rd annual Kalamazoo Social Media Week 2014 kicks off Monday Michigan Business Review - MLive.com The goal of TweetUp Kalamazoo's third annual Kalamazoo Social Media Week is "bringing people together but using social media as that catalyst to get...
Lori Wilk's insight:

It's awesome when a whole city gets together for marketing and to watch their results.

more...
No comment yet.
Rescooped by Lori Wilk from Entrepreneurship, Innovation
Scoop.it!

Bing Got Its Butt Kicked By Google During The Holiday Shopping Season

Bing Got Its Butt Kicked By Google During The Holiday Shopping Season | brand influencers social media marketing | Scoop.it
Bing, the search engine developed by Microsoft...

Via Marylene Delbourg-Delphis
Lori Wilk's insight:

The holiday results are in

more...
No comment yet.
Rescooped by Lori Wilk from Scoop.it on the Web
Scoop.it!

Knock-out Combo for Social Media Success: USFCA, Scoop.it and a Hashtag


Via thomaslisterman, University of San Francisco, Ally Greer
Lori Wilk's insight:

I just watched this video and it explained how companies and researchers are learning how to improve engagement and online influence by participating often on social media platforms and incorporating hashtags # and content curation into the content marketing strategy it explained how to improve engagement on social media 

more...
Paula Silva's comment, March 3, 3:02 PM
Will you check this scoop? Thank you so much. http://sco.lt/5okJ17
Paula Silva's comment, March 3, 3:16 PM
Will you check this scoop? Thank you so much. http://sco.lt/5okJ17
Raj Nadar's comment, March 8, 5:59 AM
wow! some case study this..
Rescooped by Lori Wilk from Inbound Marketing Update
Scoop.it!

How Marketers Get Inside Your Head

How Marketers Get Inside Your Head | brand influencers social media marketing | Scoop.it

Much of the marketing technology vendor landscape out there includes platforms tracking customer behavior habits. When they make purchases. How. Where. A software provider out of Cambridge, Mass., believes it has the answer a question those vendor platforms can't: Why? Why do customers make purchases? What's their motivation? What are they thinking? Topic: Customer Experience.

 

TipTap Lab, a 12-employee organization, announced last week the release of what it calls Psychology API, a data collection platform that allows developers to capture and measure psychological data to personalize customer interactions. They hail it as the first API to collect complete psychological profiles of customers, including personality traits, values, expertise, tastes and preferences.


Via Russ Merz, Ph.D., Craig Deakin
Lori Wilk's insight:

Understanding what marketers do to understand your customers and all of the psychological factors which are captured and evaluated. 

more...
Russ Merz, Ph.D.'s curator insight, February 11, 9:49 AM

New product that claims to enable the measurement of consumer psychological profiles and traits, such as motivation.

Scooped by Lori Wilk
Scoop.it!

Media Queen Gerry Laybourne Joins Betaworks Board | TechCrunch

Media Queen Gerry Laybourne Joins Betaworks Board | TechCrunch | brand influencers social media marketing | Scoop.it
betaworks' John Borthwick has today announced, via the company blog, that Gerry Laybourne will be joining the board of directors. Alongside co-founding..
Lori Wilk's insight:

Congrats, Gerry

more...
No comment yet.
Rescooped by Lori Wilk from Personal Branding Using Scoopit
Scoop.it!

Scenttrail Race To 4K Is ON! Twitter 3,905, Pinterest 3,991 - Who Will Win?

Scenttrail Race To 4K Is ON! Twitter 3,905, Pinterest 3,991 - Who Will Win? | brand influencers social media marketing | Scoop.it

Who will win the race to 4,000? @ScentTrail or http://www.pinterest.com/scenttrail/. Pinterest, led by King & Queen of Pinterest deserves little engine that could build community in much less time than Twitter. Twitter deserves the "Big Bat" award since content shared there seems to go the furthest fastest. Both social nets help each other. Doubt Pinterest would have grown as fast without Twitter's help (or Scoop.it for that matter :). M

 


Via Martin (Marty) Smith
Lori Wilk's insight:

There is so much to do with these platforms that it seems fun to turn getting these results into a game and then deciding where you are winning. Do you take this metric game to the next level and calculate your return on participation by figuring out how much revenue you can attribute to having earned as a result of being there and participating at the level you do ?

more...
No comment yet.
Rescooped by Lori Wilk from Innovative Marketing and Crowdfunding
Scoop.it!

"LinkedIn is 277% more effective at lead generation than Facebook or Twitter" (source: HubSpot)
No Kindle Needed. Just released: MARKET YOURSELF ON LINKEDIN: How To Use the GroupSync Method to Mak...

MARKET YOURSELF ON LINKEDIN: How To Use LinkedIn Marketing and the GroupSync Method to Make Your Consulting & Coaching Clients BEG You To Help Them - 7 Simple Steps by Marty Koenig.


Via Marty Koenig
Lori Wilk's insight:

If business people do not pay attention to and learn how to market themselves using LinkedIn, they're missing the boat- and this boat is the mega Yacht, not a rowboat. Tips to improve my Linked In results are  appreciated, so thanks for writing this book, Marty. You should be a guest on my talk show Successipes soon since you've got some great recipes for entrepreneurial success using LinkedIn..

more...
Marty Koenig's comment, November 11, 2013 10:14 PM
Thank you so much for the rescoops!
Marty Koenig's comment, November 11, 2013 10:30 PM
Oh, and one of the parts of GroupSync uses scoop.it!
Nacho Vega's curator insight, May 7, 6:55 PM

Getting profitable #business leads from #LinkedIn is easy if you use the 7 simple steps in this #book

Rescooped by Lori Wilk from Enterprise Social Media
Scoop.it!

4 Ways to Boost Your Social Media Marketing for Less than $1 Per Day

4 Ways to Boost Your Social Media Marketing for Less than $1 Per Day | brand influencers social media marketing | Scoop.it
Have you been frustrated with your social media interaction recently? Here are 4 ways to boost your social media marketing on Facebook, Twitter and YouTube.

Via Mike Ellsworth
Lori Wilk's insight:

This can be done and you can find an affordable way to boost your social media, especially if money is tight. Great actionable tips here to get you started.

more...
Mike Ellsworth's curator insight, February 2, 1:42 PM

Four really cheap tips for expanding your social marketing:

 

#1 Boost your Facebook posts

 

#2. Advertise YouTube videos

 

#3. Promoted tweets

 

#4. Find an influential Instagram follower


Via @JeffSheehan