Our brands must be real, authentic, trustworthy, have authority and influence. People know and get uncomfortable when they sense a lack of authenticity. Fake and insincere are the fastest pathways to failure. Fire em if they're fake. People want to do business with companies and people inside those companies they can trust. Of course companies want to make money but theses companies must do the right things so that potential customers feel they are making the right decisions giving them their money. There are so many choices in this globally connected world and your brand's reputation can be tarnished or shine brightly with the click of a mouse..
This is a simple and easy to follow list of sites that can help you to measure the effectiveness of your social media efforts. Once you have some information you can make better decisions about how to adjust your social media activities for better results.
Twitter is chaos, but in the midst of this beautiful mess is a ton of data that if you can understand it. If you ever wanted the complete Twitter toolbox this is the post for you. It's got 80 Twitter tools that can help you do everything you need in this busy social media channel.
Discover the hot social media tools from the pros that will help you enhance your social media marketing and simplify your job.
Lori Wilk's insight:
This article is chock full of #content with actionable #socialmedia and #digitalmarketing #effectiveness and #productivity tools.It reveals recommended resources by #industry #leaders whose suggestions can help you dramatically improve your online social media marketing and social networking results all the way to dominating your impact, #influence and #productivity in using social media.The choice is yours and the choices here are plentiful. My response is heart-felt and I don't work for any of the companies in the article or have any affiliate relationship with any of them. This is appreciated and impressive. If you picked 30 of these favorite resources and implement one-a-day for the next 30 days and keep using them throughout the rest of this year, I'm going to bet you'll be one of the #experts sought after for advice in 2016 and beyond. It's with #gratitude that I'll keep sharing this article. Thank-you.
This was one of best sources of information about #socialmedia and #digitalmarketing tools. If you read and watch this #content and then use even some of the social media tools you can be more effective and efficient with your efforts. With huge gratitude for this. More people need to see and learn about these tool.
This article takes a look at the job of a #DigitalMarketer and goes beyond what you'd imagine at the surface. It takes time and tools to effectively monitor , analyze, and guide brands about how to create the #brand awareness necessary to drive sales.
Last year, Pinterest rolled out its own native advertising unit the Promoted Pin. Very similar in concept to native units on Facebook and Twitter where advertisers can pay for additional impressions of organic content, Promoted Pins are now moving beyond the pilot phase into an expanded roll-out. Despite some recent headlines to the contrary, these ads have some unique potential that advertisers ought to be thinking about.
Lori Wilk, the host of Successipes on the Money Channel of #BYLNetwork.com - the only online network designated as a television station, takes you today into the world of gamechanging Brands who are leading the way in the digital marketing space .These big companies are commited and spending millions of dollars to lead their brands where their customers are now and are heading in record-breaking numbers not ever known or thought possible just a few years ago. This new world requires a bold leap into the future where in the media-the future of television is being created on the internet as is the future of radio.Successipes Successipes started broadcasting online in 2002. As an Executive Producer for BYL Network which broadcasts 24/7 and currently features six channels including Women, Men, Money, Sports and Entertainment, Home and Travel and Late Night, Lori works with brands to become sponsors and advertisers.If your brand is ready to be here you can connect with BYL Network COO, Danielle Silverman at BYL Network.com (561)487-3690 . You are invited to register for your free channel at http://www.BYLNetwork.com . When not broadcasting or helping brands with their digital marketing plans,advertising and sponsorships, you'll find Lori as the Keynote Speaker at high-profile conferences and conventions. This week lori is a keynote Speaker at the International Economic Investment and Trade Development Symposium in the Bahamas. You can follow Successipes on Twitter@Successipes.VIsit Lori's new fan page at http://www.Facebook.com/LoriWilkPresents
You have a great Facebook fan page set up, and now you're wondering what you should be posting and what the best posts are to attract the most engagement.
Developing the perfect Facebook post is not rocket-science, with taking these few things into consideration with each post you develop, you'll be on the road to not only having a visually appealing fan page, but also garnering more success on Facebook overall.
With the growth of social media, potentials buyers are making their decisions online and sales teams should be a part of that process. How do sales teams avoid missing out on these opportunities? What are the skills and traits of modern salespeople? What makes a good social seller? Check out Sales for Life's latest infographic examining the anatomy of a social seller.
76% of social sellers spend most of their time on LinkedIn vs Twitter (16%) and Facebook (44%)
According to LinkedIn, 89% of buyers turn away if the professional doesn’t have the right insights or knowledge about their business
A study performed by IDC social social buying study showed that Social Selling leaders are 80% more productive
Host of Successipes, Lori Wilk interviews Janice Haley, the Founder and CEO of Tone-Y-Bands. This is Janice's newest product and one in which she is taking the lead in a category of wearable fitness and fashion. Janice, a seasoned and successful entrepreneur. Prior to Tone-Y-Bands, Janice's last product, Celcius was a first in the category of functional beverages. Janice's extensive experience in sales and high-tech software did come in handy with this new venture. Janice shares in this episode of Successipes how she took a new approach with the launch of Tone-Y-Bands to experience more education and mentoring as a entrepreneur. Janice became a student in an Entrepreneurial Boot Camp held at FAU, Boca Raton. In this entrepreneurial Boot Campe she was encouraged to enter the FAU Business Plan Competition and was honored as one of the FAU Business Plan Competition Finalists. Janice also was awarded a special grant which gave her entry into a program which includes mentorship for one year with more than 50 mentors to help her launch and grow her Tone-Y-Bands brand. Tone-Y-Bands are a fashionable, wearable band which include writst weights that busy people can wear throughout the day to tone arms, build core muscles, and burn more calories. Who would not like to look better at the end of the day by wearing something? You'll love Janice's energy and ability to smoothly handle a launch of a new company and to be comfortable in a new category. You'll learn so much as Janice talk about what it has taken her to get to this point in business. Follow on Twitter@Successipes. http://www.ToneYBands.com
Lori Wilk's insight:
This interview is the Founder and CEO of Tone-Y-Bands about her journey as a serial entrepreneur whose last product was first in category for functional beverages : Celcius. Tone-Y-Bands are leading the way in #wearable fashionable #fitness products. It takes so much to create , launch, grow and be successful so listening to Janice is educational and an #inspiration.Listen at http://Tobtr.com/7500097
An interview with the Influencer Marketing Lead at Moxie, Julia Cantor. Instagram influencers can be one of the most effective and smart forms of social media marketing. The best Instagram campaigns…
Lori Wilk's insight:
This article gives the reader some insights into the challenges #brands face in finding and hiring #influencers for their #marketing campaigns. It mentions 4r's to consider when selecting those with #influence including their Reach, Relevance, Resonance and Relationship.
Marketing automation is a must-have for a modern marketing team. But, even though you may have heard this fact or read about it, many marketers are still questioning the exact definition. What exactly is marketing automation and why do you need it? Sometimes at Marketo, we like to take a pause and get back to the basics.
In the first half of this year, tweets will start to be visible in Google’s search results as soon as they’re posted, thanks to a deal giving the Web company access to Twitter’s firehose, the stream of data generated by the microblogging service’s 284 million users, people with knowledge of the matter said Wednesday. Google previously had to crawl Twitter’s site for the information, which will now be visible automatically.
As what you post of #Twitter gets seen and becomes searchable you will find more people using their Tweets as part of an overall marketing plan to expand their reach and #influence and even as part of their #SEO strategy. Twitter cannot be ignored. Here's more proof.
With this #mobile #marketing and #consumer #advertising trend the question becomes, "Is your #brand in their hands? " #BYLNetwork is helping #brands transition to #digitalmarketing combining both #video and #mobile. This Venture Beat article makes us realize that to ignore mobile means to be left behind and lose market share to competitors. The good news is that brands can take action now and participate in this trend.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.