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Rescooped by Lori Wilk from Startup Revolution
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7 Steps To Market Definition

7 Steps To Market Definition | brand influencers social media marketing | Scoop.it
No business can be all things to all customers, especially a small business. Here's how to find a niche to set up your company for success.

Via Martin (Marty) Smith
Lori Wilk's insight:

There is power in focus and it makes it easier for the consumers to identify you company with the one thing you do best. Consumers are so overwhelmed with messages that having a clear message about what your company does helps you to stand out#brand#influence#marketing

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John Michel's curator insight, December 6, 2013 7:06 PM

A great article reminding us all that Smaller is bigger in business, and smaller is not all over the map; it's highly focused.

Jeremy Barton's curator insight, December 10, 2013 2:25 AM

No business can be all things to all customers, especially a small business. Here's how to find a niche to set up your company for success.

Kimberley Vico's curator insight, February 11, 4:40 PM

Essentials to find a niche for your success.... follow the 7 steps!

Rescooped by Lori Wilk from Innovative Marketing and Crowdfunding
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"LinkedIn is 277% more effective at lead generation than Facebook or Twitter" (source: HubSpot)
No Kindle Needed. Just released: MARKET YOURSELF ON LINKEDIN: How To Use the GroupSync Method to Mak...

MARKET YOURSELF ON LINKEDIN: How To Use LinkedIn Marketing and the GroupSync Method to Make Your Consulting & Coaching Clients BEG You To Help Them - 7 Simple Steps by Marty Koenig.


Via Marty Koenig
Lori Wilk's insight:

If business people do not pay attention to and learn how to market themselves using LinkedIn, they're missing the boat- and this boat is the mega Yacht, not a rowboat. Tips to improve my Linked In results are  appreciated, so thanks for writing this book, Marty. You should be a guest on my talk show Successipes soon since you've got some great recipes for entrepreneurial success using LinkedIn..

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Marty Koenig's comment, November 11, 2013 7:14 PM
Thank you so much for the rescoops!
Marty Koenig's comment, November 11, 2013 7:30 PM
Oh, and one of the parts of GroupSync uses scoop.it!
Nacho Vega's curator insight, May 7, 3:55 PM

Getting profitable #business leads from #LinkedIn is easy if you use the 7 simple steps in this #book