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Rescooped by Lori Wilk from Business: Economics, Marketing, Strategy
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The Incredibly Simple Guide to Using Quora for Marketing

The Incredibly Simple Guide to Using Quora for Marketing | brand influencers social media marketing | Scoop.it
13 straightforward, actionable tips for how to invest in Quora marketing in only 5 minutes each day.

Via Pantelis Chiotellis
Lori Wilk's insight:

As you  refine your  business marketing plans and consider tools and resources will be the most effective , this quick guide to using Quora could prove helpful . I learned a few new things. Thanks.

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Rescooped by Lori Wilk from Business: Economics, Marketing, Strategy
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How To Launch A Successful Business Blog - Heidi Cohen

How To Launch A Successful Business Blog - Heidi Cohen | brand influencers social media marketing | Scoop.it
Want a successful business blog? Here are the 5 winning elements you need with detailed blogging tips to help you achieve your blogging goal.

Via Pantelis Chiotellis
Lori Wilk's insight:

This article focuses on what you need to have a #successful #business #blog and use that blog as a springboard to the rest of your #content #marketing.

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Pantelis Chiotellis's curator insight, March 20, 11:01 AM

... your organization’s blog should be at the center of your content marketing strategy. A successful business blog connects the rest of your content marketing and makes it shine. 

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Guy Fieri's New Coffee Line Is Everything That's Wrong With America

Guy Fieri's New Coffee Line Is Everything That's Wrong With America | brand influencers social media marketing | Scoop.it
Of course Guy Fieri has a new coffee line that sounds like it came from a page of "Willy Wonka and the Chocolate Factory." The Keurig machine-compatible coffee is called Guy Fieri's Flavortown Roasts, and will be available early in 2014.
Lori Wilk's insight:

Great coffee is a perfect compliment to a great food and Guy Fieri is adding coffee to his product line for 2014 

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Steve McKee's "Power Branding" & why brands can't forget about humans

Steve McKee's "Power Branding" & why brands can't forget about humans | brand influencers social media marketing | Scoop.it
"Power Branding" is a book about building great brands and relationships not just with effectiveness and efficiency, but also with empathy.
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Rescooped by Lori Wilk from Marketing Revolution
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What You Need to Know About Jab, Jab, Jab, Right Hook by Gary Vaynerchuk [Infographic]

What You Need to Know About Jab, Jab, Jab, Right Hook by Gary Vaynerchuk [Infographic] | brand influencers social media marketing | Scoop.it

I'm all about Infographics these days, so I decided to break down my new book into some fun stats. Take a look!

 

Marty Note
Gary Vaynerchuk's latest book is excellent. Gary describes the Thank You Economy as a great "jab" book. He wanted to right a great "right hook" book too, a book about conversion and how to finish the social marketing fight we are all in. 

He is aware, via his consulting work, that many view social media as a fad. He wishes them well as they fade off into obscurity (lol). I love his 3 characteristics of a great "right hook":

* Easy to understand (and present) Call-to-Action (CTA). 
* Crafted agnostic and beautiful on any receiving device.

* Respects the nuances of the social network for which you make the content. 

That last bullet should be the eye opening moment for many Internet marketers. Marketers who have one-sided conversations that don't respect the subtle and not so subtle nuance of platforms they use to communicate their stories will be treated like the spammers they are. 

It is not enough, Vaynerchuk explains, to have awesome content. Content must be massaged to the medium. Where once the medium was the message now the medium influences the shape, form, tone and syntax of our stories. To be heard your marketing must speak the right language at the right time. 

Will be writing a more extensive review, but BRAVO and KUDOS to Gary for creating writing another groundbreaking book a true "right hook".  

 


Via Martin (Marty) Smith
Lori Wilk's insight:

Gary is keeping us up on the latest trends in the marketplace. You can always learn something from his books  and blogs. Great use of infographics and his ways of explaining was we need to know for our businesses about social media.

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malek's curator insight, January 9, 2014 1:18 PM

Looks interesting. Infographic is a visual leap, add some fun and you have a great resource to read and SHARE

Neil Ferree's curator insight, January 9, 2014 2:38 PM

What we need to know as Internet Marketers


Where once the medium was the message now the medium influences the shape, form, tone and syntax of our stories.


To be heard your marketing must speak the right language at the right time.


 What are your Top Performing Social Media Profiles?

Rescooped by Lori Wilk from Marketing Revolution
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5 Tips for Mastering the Art of Brand Storytelling | Business 2 Community

5 Tips for Mastering the Art of Brand Storytelling | Business 2 Community | brand influencers social media marketing | Scoop.it

"One thing that many business owners and newcomers to social media have a difficult time grasping is the importance of a powerful story behind your brand. This isn’t just flouncy language and big words; it’s finding a legitimate, interesting and engaging way to put a personal spin on your brand’s conception, creation and journey to what your customers know it as today. Bringing your brand to the masses through a relatable and well-written story is one of the quickest avenues to capturing customer and fan loyalty."

 

Read the full article to find out more about these tips to provide a relatable and personalized story for your customers:

Understand the art of fiction writingKnow your storyCreate charactersCreate tensionGive your customers the room to interpret


Via Kim Zinke (aka Gimli Goose), massimo facchinetti, Martin (Marty) Smith
Lori Wilk's insight:

Having spent time working the for Walt Disney Company I know storytelling and characters help capture customers and a loyal fan base.

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Martin (Marty) Smith's curator insight, December 26, 2013 5:09 PM

Love these writing tips applied to Internet marketing. Perfect. 

Alisha Shibli's curator insight, December 28, 2013 8:12 AM

A lot has been written and spoken about this. So may articles and paper and stories about how to tell a story. It is indeed one of the most crucial part of brand building and getting this right is most essential.

Rescooped by Lori Wilk from I.A.T. Web Solutions, Inc.
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Most Coveted Digital Marketing Skills for 2014

Most Coveted Digital Marketing Skills for 2014 | brand influencers social media marketing | Scoop.it
These are the digital marketing skills advertising and Fortune 500 marketing executives value and need the most for 2014.

Via janlgordon, Lauren Moss, Information Age Technology LLC
Lori Wilk's insight:

Looking forward to 2014 and skills which will be in demand

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Siri Anderson's curator insight, February 1, 2014 9:16 AM

Interesting to consider as well from various roles/ fields -- what are the missing skills in social media amongst teachers, nurses, social workers, parents, students, police officers etc.

Frederic Hohl's curator insight, February 2, 2014 5:55 PM

What talents in digital marketing companies will look for in 2014

Thiago Gomes de Lima's curator insight, February 15, 2014 6:49 AM
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Rescooped by Lori Wilk from Business: Economics, Marketing, Strategy
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What does a Digital Marketer Do? | Marketing Technology

What does a Digital Marketer Do? | Marketing Technology | brand influencers social media marketing | Scoop.it
What does a Digital Marketer Do? by Douglas Karr on Marketing Technology

Via Pantelis Chiotellis
Lori Wilk's insight:

This article takes a look at the job of a #DigitalMarketer and goes beyond what you'd imagine at the surface. It takes time and tools to effectively monitor , analyze, and guide brands about how to create the #brand awareness necessary to drive sales. 

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Pantelis Chiotellis's curator insight, March 20, 11:04 AM

Digital marketers are responsible, at the end of the day, for building awareness, providing research to prospects, and driving qualified prospects to conversions. 

Online Marketing Man's curator insight, March 21, 2:53 PM

One aspect missing is discussing with one's partner that 'online marketing' is not a scam.

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Richest Women By Region: Great Billionaires of Successful Women By Region

Richest Women By Region: Great Billionaires of Successful Women By Region | brand influencers social media marketing | Scoop.it
The richest women by region in the world makes up an interesting list of billionaires of the extreme wealthy and successful in seven different countries. The region includes North A ...
Lori Wilk's insight:

It's interesting to see how this wealth is distributed and the ratio of men and women who billionaires. #Women have a long way to go to get caught up. According to this article 65% of women who are billionaires have inherited the #money. not earned it themselves..

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Search Engine Marketing in 2014: Focus on Content | Backbone Media

Search Engine Marketing in 2014: Focus on Content | Backbone Media | brand influencers social media marketing | Scoop.it
With the recent Google algorithm updates, search engine marketing in 2014 must place greater focus on content marketing to stay relevant in search results.
Lori Wilk's insight:

As we move forward into this year there's still plenty of time to adjust your strategies for success and content marketing should be a big part of your plans. This article points out some key factors about what it will take to get results to improve your search engine rankings

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Rescooped by Lori Wilk from Strategic Influence Marketing
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How Brand Advocates Can Power Your Influencer Marketing Initiatives

How Brand Advocates Can Power Your Influencer Marketing Initiatives | brand influencers social media marketing | Scoop.it
For companies looking to boost brand exposure in the online environment, traditional search engine optimization and social media marketing may not be enough to push ahead of the competition.

Via Thomas Faltin, Ron Sela
Lori Wilk's insight:

It definitely helps to have people who are going to create Buzz and promote your brand. 

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Ron Sela's curator insight, January 13, 2014 8:12 AM

How Brand Advocates Can Power Your Influencer Marketing Initiatives

Rescooped by Lori Wilk from visualizing social media
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Infographic: Twitter Users Are 3x More Likely to Follow Brands than Facebook Users

Infographic:  Twitter Users Are 3x More Likely to Follow Brands than Facebook Users | brand influencers social media marketing | Scoop.it

" According to an Infographic by Twilert, which analyzed Twitter for brand engagement by users, summarized data points and stats emphasizing on the vitality of Twitter in brand marketing. A few more interesting findings are listed at the article link. "


Via Lauren Moss
Lori Wilk's insight:

Just Tweet it.

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Steve Mattison's curator insight, January 3, 2014 10:35 AM

Would have never guessed this to be true.

Perrine Clobus's curator insight, January 6, 2014 4:26 AM

Interesting to know...

Carlos Polaino Jiménez's curator insight, January 20, 2014 8:34 AM

Datos importantes a la hora de realizar un proyecto de gestión de imagen en redes sociales

Rescooped by Lori Wilk from Public Relations & Social Media Insight
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What If There Were No Ads

What If There Were No Ads | brand influencers social media marketing | Scoop.it

What if the advertising industry were to take immediate action henceforth and stop making advertisements as of today? Finally, shoppers will be able to decide where to shop and what to buy in a clean undisturbed, commercial-free universe.

 

Several studies have been conducted to find out people's attitude towards advertisements. Unsurprisingly most of the results reveal a mild to extreme negativity towards advertisements. What if the advertising industry were to take immediate action henceforth and stop making advertisements as of today? Marketing executives value their customers and their customers value their favorite brands. However, as research shows a growing negativity toward the ad industry, a world without advertisements could become desirable.

 

An alarm rings to wake you up, the television switches on and programs stream past without a single disruptive advertisement. The newspaper lies open on the kitchen table brimming with articles line to line, devoid of the advertisements that provoke such a strong irritation within you. No more discounts, no more coupons, just pure media content. This is good news for the millions of banner blinds. There will be no more banner and display ads suggesting brands you might need as if the ad industry knew what you were in need of....


Via Jeff Domansky
Lori Wilk's insight:

Something has to pay the bills and make all forms of media possible. The goal of all of new these channels of communication is to be  profitable and that means there will be advertising. Advertising may be presented on new platforms and in new formats but it still contains messages about products and /or services designed to sell something or build a brand awareness about something that will ultimately sell something and bring in money.Since there's been business on the planet there's been some form of "advertising" to promote it.

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malek's curator insight, December 24, 2013 10:09 AM

When you get more than you bargained for!

Atotsm's comment, December 25, 2013 5:49 AM
It is not because they are not used for advertisement that the space can not be used for green.
Bridgette Yu's curator insight, December 27, 2013 11:02 PM

yeah! No ads? Now i can imagine how this world be when walking down the streets with no ads. -.-