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Emotional branding come chiave per il successo

Emotional branding come chiave per il successo | brand influencers social media marketing | Scoop.it
Emotional branding, ossia come creare legami emotivi con il proprio brand aiuti la redditività del business

Via Stefano Principato
Lori Wilk's insight:

Great to be human where we #buy on #emotion and justify our buying with logic. 

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Steve McKee's "Power Branding" & why brands can't forget about humans

Steve McKee's "Power Branding" & why brands can't forget about humans | brand influencers social media marketing | Scoop.it
"Power Branding" is a book about building great brands and relationships not just with effectiveness and efficiency, but also with empathy.
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What If There Were No Ads

What If There Were No Ads | brand influencers social media marketing | Scoop.it

What if the advertising industry were to take immediate action henceforth and stop making advertisements as of today? Finally, shoppers will be able to decide where to shop and what to buy in a clean undisturbed, commercial-free universe.

 

Several studies have been conducted to find out people's attitude towards advertisements. Unsurprisingly most of the results reveal a mild to extreme negativity towards advertisements. What if the advertising industry were to take immediate action henceforth and stop making advertisements as of today? Marketing executives value their customers and their customers value their favorite brands. However, as research shows a growing negativity toward the ad industry, a world without advertisements could become desirable.

 

An alarm rings to wake you up, the television switches on and programs stream past without a single disruptive advertisement. The newspaper lies open on the kitchen table brimming with articles line to line, devoid of the advertisements that provoke such a strong irritation within you. No more discounts, no more coupons, just pure media content. This is good news for the millions of banner blinds. There will be no more banner and display ads suggesting brands you might need as if the ad industry knew what you were in need of....


Via Jeff Domansky
Lori Wilk's insight:

Something has to pay the bills and make all forms of media possible. The goal of all of new these channels of communication is to be  profitable and that means there will be advertising. Advertising may be presented on new platforms and in new formats but it still contains messages about products and /or services designed to sell something or build a brand awareness about something that will ultimately sell something and bring in money.Since there's been business on the planet there's been some form of "advertising" to promote it.

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malek's curator insight, December 24, 2013 10:09 AM

When you get more than you bargained for!

Atotsm's comment, December 25, 2013 5:49 AM
It is not because they are not used for advertisement that the space can not be used for green.
Bridgette Yu's curator insight, December 27, 2013 11:02 PM

yeah! No ads? Now i can imagine how this world be when walking down the streets with no ads. -.-

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Guy Fieri's New Coffee Line Is Everything That's Wrong With America

Guy Fieri's New Coffee Line Is Everything That's Wrong With America | brand influencers social media marketing | Scoop.it
Of course Guy Fieri has a new coffee line that sounds like it came from a page of "Willy Wonka and the Chocolate Factory." The Keurig machine-compatible coffee is called Guy Fieri's Flavortown Roasts, and will be available early in 2014.
Lori Wilk's insight:

Great coffee is a perfect compliment to a great food and Guy Fieri is adding coffee to his product line for 2014 

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5 Tips for Mastering the Art of Brand Storytelling | Business 2 Community

5 Tips for Mastering the Art of Brand Storytelling | Business 2 Community | brand influencers social media marketing | Scoop.it

"One thing that many business owners and newcomers to social media have a difficult time grasping is the importance of a powerful story behind your brand. This isn’t just flouncy language and big words; it’s finding a legitimate, interesting and engaging way to put a personal spin on your brand’s conception, creation and journey to what your customers know it as today. Bringing your brand to the masses through a relatable and well-written story is one of the quickest avenues to capturing customer and fan loyalty."

 

Read the full article to find out more about these tips to provide a relatable and personalized story for your customers:

Understand the art of fiction writingKnow your storyCreate charactersCreate tensionGive your customers the room to interpret


Via Kim Zinke (aka Gimli Goose), massimo facchinetti, Martin (Marty) Smith
Lori Wilk's insight:

Having spent time working the for Walt Disney Company I know storytelling and characters help capture customers and a loyal fan base.

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Martin (Marty) Smith's curator insight, December 26, 2013 5:09 PM

Love these writing tips applied to Internet marketing. Perfect. 

Alisha Shibli's curator insight, December 28, 2013 8:12 AM

A lot has been written and spoken about this. So may articles and paper and stories about how to tell a story. It is indeed one of the most crucial part of brand building and getting this right is most essential.