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Rescooped by Lori Wilk from Public Relations & Social Media Insight
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You know social media owns you when... | The PR Coach

You know social media owns you when... | The PR Coach | brand influencers social media marketing | Scoop.it

The pace of social media is relentless. It tempts you hourly to enter the Twitter Twilight Zone. The Facebook Folie Bergere beckons. Pinterest pulls you into its vortex while everywhere by the grace of Google go all of us.

 

And blogging? Don’t get me started. My microblogging and blog posting owned me.

 

That’s why I decided to take a blog “holiday” this past November and December.


Via Jeff Domansky
Lori Wilk's insight:

And there's more and more platforms launched every day and you're invited to participate . There is more to do each day and growing networks can take up more of your time, especially when you have to respond to customers and clients and to blog post comments. It can spiral out of control. Some people even feel guilty when they miss a day of blogging or tweeting.

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Jeff Domansky's curator insight, January 7, 2014 8:36 PM

It was time for a blogging intervention followed by a blog holiday! 

Rescooped by Lori Wilk from Marketing Revolution
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5 Tips for Mastering the Art of Brand Storytelling | Business 2 Community

5 Tips for Mastering the Art of Brand Storytelling | Business 2 Community | brand influencers social media marketing | Scoop.it

"One thing that many business owners and newcomers to social media have a difficult time grasping is the importance of a powerful story behind your brand. This isn’t just flouncy language and big words; it’s finding a legitimate, interesting and engaging way to put a personal spin on your brand’s conception, creation and journey to what your customers know it as today. Bringing your brand to the masses through a relatable and well-written story is one of the quickest avenues to capturing customer and fan loyalty."

 

Read the full article to find out more about these tips to provide a relatable and personalized story for your customers:

Understand the art of fiction writingKnow your storyCreate charactersCreate tensionGive your customers the room to interpret


Via Kim Zinke (aka Gimli Goose), massimo facchinetti, Martin (Marty) Smith
Lori Wilk's insight:

Having spent time working the for Walt Disney Company I know storytelling and characters help capture customers and a loyal fan base.

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Martin (Marty) Smith's curator insight, December 26, 2013 5:09 PM

Love these writing tips applied to Internet marketing. Perfect. 

Alisha Shibli's curator insight, December 28, 2013 8:12 AM

A lot has been written and spoken about this. So may articles and paper and stories about how to tell a story. It is indeed one of the most crucial part of brand building and getting this right is most essential.