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Scooped by Lori Wilk
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Search Engine Marketing in 2014: Focus on Content | Backbone Media

Search Engine Marketing in 2014: Focus on Content | Backbone Media | brand influencers social media marketing | Scoop.it
With the recent Google algorithm updates, search engine marketing in 2014 must place greater focus on content marketing to stay relevant in search results.
Lori Wilk's insight:

As we move forward into this year there's still plenty of time to adjust your strategies for success and content marketing should be a big part of your plans. This article points out some key factors about what it will take to get results to improve your search engine rankings

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Rescooped by Lori Wilk from Influence Marketing Strategy
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How Brand Advocates Can Power Your Influencer Marketing Initiatives

How Brand Advocates Can Power Your Influencer Marketing Initiatives | brand influencers social media marketing | Scoop.it
For companies looking to boost brand exposure in the online environment, traditional search engine optimization and social media marketing may not be enough to push ahead of the competition.

Via Thomas Faltin, Ron Sela
Lori Wilk's insight:

It definitely helps to have people who are going to create Buzz and promote your brand. 

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Ron Sela's curator insight, January 13, 2014 8:12 AM

How Brand Advocates Can Power Your Influencer Marketing Initiatives