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Rescooped by Lori Wilk from Business: Economics, Marketing, Strategy
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The Incredibly Simple Guide to Using Quora for Marketing

The Incredibly Simple Guide to Using Quora for Marketing | brand influencers social media marketing | Scoop.it
13 straightforward, actionable tips for how to invest in Quora marketing in only 5 minutes each day.

Via Pantelis Chiotellis
Lori Wilk's insight:

As you  refine your  business marketing plans and consider tools and resources will be the most effective , this quick guide to using Quora could prove helpful . I learned a few new things. Thanks.

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Rescooped by Lori Wilk from Social Media Useful Info
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The Anatomy of the Perfect Facebook Post

The Anatomy of the Perfect Facebook Post | brand influencers social media marketing | Scoop.it
You have a great Facebook fan page set up, and now you're wondering what you should be posting and what the best posts are to attract the most engagement.

 

Developing the perfect Facebook post is not rocket-science, with taking these few things into consideration with each post you develop, you'll be on the road to not only having a visually appealing fan page, but also garnering more success on Facebook overall.


Via Ivo Nový
Lori Wilk's insight:

Thanks for helping up improve our posts with easy actionable steps and now we just need a few more tips on how to get them seen by more people.

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Rescooped by Lori Wilk from Moving minds and people in business
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The Science Behind the Modern Sales Professional #INFOGRAPHIC

The Science Behind the Modern Sales Professional #INFOGRAPHIC | brand influencers social media marketing | Scoop.it
With the growth of social media, potentials buyers are making their decisions online and sales teams should be a part of that process. How do sales teams avoid missing out on these opportunities? What are the skills and traits of modern salespeople? What makes a good social seller? Check out Sales for Life's latest infographic examining the anatomy of a social seller.

Key Insights

76% of social sellers spend most of their time on LinkedIn vs Twitter (16%) and Facebook (44%)

According to LinkedIn, 89% of buyers turn away if the professional doesn’t have the right insights or knowledge about their business

A study performed by IDC social social buying study showed that Social Selling leaders are 80% more productive

Via Brian Yanish - MarketingHits.com, Ivo Nový, Carolyn Williams
Lori Wilk's insight:

The points of this article support reasons why more professionals are putting emphasis on their efforts on #LinkedIN. The right daily activities can transform your #business and bank account. 

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Launching a Wearable Fitness Product that Makes a Fashion Statement

Launching a Wearable Fitness Product that Makes a Fashion Statement | brand influencers social media marketing | Scoop.it
Host of Successipes, Lori Wilk interviews Janice Haley, the Founder and CEO of Tone-Y-Bands. This is Janice's newest product and one in which she is taking the lead in a category of wearable fitness and fashion. Janice, a seasoned and successful entrepreneur. Prior to Tone-Y-Bands, Janice's last product, Celcius was a first in the category of functional beverages. Janice's extensive experience in sales and high-tech software did come in handy with this new venture. Janice shares in this episode of Successipes how she took a new approach with the launch of Tone-Y-Bands to experience more education and mentoring as a entrepreneur. Janice became a student in an Entrepreneurial Boot Camp held at FAU, Boca Raton. In this entrepreneurial Boot Campe she was encouraged to enter the FAU Business Plan Competition and was honored as one of the FAU Business Plan Competition Finalists. Janice also was awarded a special grant which gave her entry into a program which includes mentorship for one year with more than 50 mentors to help her launch and grow her Tone-Y-Bands brand. Tone-Y-Bands are a fashionable, wearable band which include writst weights that busy people can wear throughout the day to tone arms, build core muscles, and burn more calories. Who would not like to look better at the end of the day by wearing something? You'll love Janice's energy and ability to smoothly handle a launch of a new company and to be comfortable in a new category. You'll learn so much as Janice talk about what it has taken her to get to this point in business. Follow on Twitter@Successipes. http://www.ToneYBands.com
Lori Wilk's insight:

This interview is the Founder and CEO of Tone-Y-Bands about her journey as a serial entrepreneur whose last product was first in category for functional beverages : Celcius. Tone-Y-Bands are leading the way in #wearable fashionable #fitness products. It takes so much to create , launch, grow and be successful so listening to Janice is educational and an #inspiration.Listen at  http://Tobtr.com/7500097

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Finding And Recruiting The Best Influencers On Instagram - Business 2 Community

Finding And Recruiting The Best Influencers On Instagram - Business 2 Community | brand influencers social media marketing | Scoop.it
An interview with the Influencer Marketing Lead at Moxie, Julia Cantor. Instagram influencers can be one of the most effective and smart forms of social media marketing. The best Instagram campaigns…
Lori Wilk's insight:

This article gives the reader some insights into the challenges #brands face in finding and hiring #influencers for their #marketing campaigns. It mentions 4r's to consider when selecting those with #influence including their Reach, Relevance, Resonance and Relationship. 

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Facebook Plans To Turn Messenger Into A Platform

Facebook Plans To Turn Messenger Into A Platform | brand influencers social media marketing | Scoop.it
 Facebook will announce new ways for third-parties to offer experiences through its Messenger app next week at its F8 developer conference, according to multiple sources.
Lori Wilk's insight:

It's definitely impossible to keep up with all the changes on #socialmedia platforms but here's a scoop about #Facebook 

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Rescooped by Lori Wilk from Business: Economics, Marketing, Strategy
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How To Launch A Successful Business Blog - Heidi Cohen

How To Launch A Successful Business Blog - Heidi Cohen | brand influencers social media marketing | Scoop.it
Want a successful business blog? Here are the 5 winning elements you need with detailed blogging tips to help you achieve your blogging goal.

Via Pantelis Chiotellis
Lori Wilk's insight:

This article focuses on what you need to have a #successful #business #blog and use that blog as a springboard to the rest of your #content #marketing.

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Pantelis Chiotellis's curator insight, March 20, 11:01 AM

... your organization’s blog should be at the center of your content marketing strategy. A successful business blog connects the rest of your content marketing and makes it shine. 

Rescooped by Lori Wilk from Marketing
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Back to Basics: What is Marketing Automation and Why Do I Need It Now?

Back to Basics: What is Marketing Automation and Why Do I Need It Now? | brand influencers social media marketing | Scoop.it
Marketing automation is a must-have for a modern marketing team. But, even though you may have heard this fact or read about it, many marketers are still questioning the exact definition. What exactly is marketing automation and why do you need it? Sometimes at Marketo, we like to take a pause and get back to the basics.

Via Dan Westmoreland
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Rescooped by Lori Wilk from Online Inspiration Hub
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The top 5 branding colors (and what this says about us) - Central Desktop Blog

The top 5 branding colors (and what this says about us) - Central Desktop Blog | brand influencers social media marketing | Scoop.it
Color influences our moods and feelings in ways we may not even notice. How can marketers take advantage?

Via IMEX
Lori Wilk's insight:

Here's some insight into using colors in your logos and #marketing materials and what messages these colors convey. Blue is taking a lead in the marketplace. 

 

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Rescooped by Lori Wilk from Strategic Influence Marketing
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6 Things the Best Social Media Influencers MIGHT Do Better than You

6 Things the Best Social Media Influencers MIGHT Do Better than You | brand influencers social media marketing | Scoop.it
Want to become one of the best social media influencers on the planet? No problem. Just do these 6 things that SM influencers do better than the rest.

Via Ron Sela
Lori Wilk's insight:

Keeping 'up with #socialmedia #trends.

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Rescooped by Lori Wilk from Social Media Useful Info
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80 Online Marketing Experts To Watch In 2015 (By Category)

80 Online Marketing Experts To Watch In 2015 (By Category) | brand influencers social media marketing | Scoop.it
A list highlighting 80 of the best minds in online marketing, broken down into SEO, PPC, CRO, content marketing, social media, email marketing, analytics and affiliate marketing.

Via Brian Yanish - MarketingHits.com, Ivo Nový
Lori Wilk's insight:

It's great to learn from these #leaders and tips are appreciated.

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Rescooped by Lori Wilk from Social Media Useful Info
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Twitter Reaches Deal to Show Tweets in Google Search Results

Twitter Reaches Deal to Show Tweets in Google Search Results | brand influencers social media marketing | Scoop.it
In the first half of this year, tweets will start to be visible in Google’s search results as soon as they’re posted, thanks to a deal giving the Web company access to Twitter’s firehose, the stream of data generated by the microblogging service’s 284 million users, people with knowledge of the matter said Wednesday. Google previously had to crawl Twitter’s site for the information, which will now be visible automatically.

Via Ivo Nový
Lori Wilk's insight:

As what you post of #Twitter gets seen and becomes searchable you will find more people using their Tweets as part of an overall marketing plan to expand their reach and #influence and even as part of their #SEO strategy. Twitter cannot be ignored. Here's more proof.

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Rescooped by Lori Wilk from New Customer - Passenger Experience
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How to capitalize on the $500 billion opportunity in mobile marketing

How to capitalize on the $500 billion opportunity in mobile marketing | brand influencers social media marketing | Scoop.it
In 2016, the portion of mobile-influenced in-store retail sales is expected to jump to more than 50 percent. This means almost half of a brand’s customers will soon be proverbially “up for grabs” t...

Via Eric_Determined / Eric Silverstein
Lori Wilk's insight:

With this #mobile #marketing and #consumer #advertising trend the question becomes, "Is your #brand in their hands? " #BYLNetwork is helping #brands transition to #digitalmarketing  combining both  #video and #mobile. This Venture Beat article makes us realize that to ignore mobile means to be left behind and lose market share to competitors. The good news is that brands can take action now and participate in this trend. 

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Eric_Determined / Eric Silverstein's curator insight, February 10, 3:31 AM

The importance and influence #mobile has on your shopping #journey is increasing every day.


If you don't focus on owning your mobile #marketing channel, you can expect your competitors to aggressively pursue your customers.


Focus on delivering the right #customer #experience, and create a rewarding #engagement, one that will nurture their #loyalty and gain new #brand #advocates.

Rescooped by Lori Wilk from iPads in Education
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How to Use Green Screen Effects on iPads - Jonathan Wylie

How to Use Green Screen Effects on iPads - Jonathan Wylie | brand influencers social media marketing | Scoop.it
It is easy to use green screen effects on an iPad to produce professional looking videos. Learn how to do it with the Green Screen app by Do Ink.

Via John Evans
Lori Wilk's insight:

I love this advice on using the Green Screen app Do Ink for the ipad. Will this also work  for a  Google Hang Out on Air? . 

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Christine Lombardo's curator insight, May 20, 10:22 AM

I can see a lot of potential ways to enhance lessons and class projects with this. 

tom cockburn's curator insight, May 20, 11:49 AM

Have a go!

Funnelbox's curator insight, May 20, 12:17 PM

Cool.

Rescooped by Lori Wilk from Social Media Strategies
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Expand Your Personal Brand with Industry Influencers

Expand Your Personal Brand with Industry Influencers | brand influencers social media marketing | Scoop.it
In order for a personal brand to convert leads into sales, the right marketing strategies need to be in place.

 

Authority and influence is top dog in today’s social-driven marketplace. Your brand’s reputation is seen through who your connections are and how authentic your persona is.


Via Ivo Nový
Lori Wilk's insight:

Our brands must be real, authentic, trustworthy, have authority and influence. People know and get uncomfortable when they sense a lack of authenticity. Fake  and insincere are the fastest pathways to failure. Fire em if they're fake. People want to do business with companies and people inside those companies they can trust. Of course companies want to make money but theses companies must do the right things so that potential customers feel they are making the right decisions giving them their money. There are so many choices in this globally connected world and your brand's reputation can be tarnished or shine brightly with the click of a mouse..

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Rescooped by Lori Wilk from Public Relations & Social Media Insight
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9 Social Media Tools That Make Personal Branding Easier

9 Social Media Tools That Make Personal Branding Easier | brand influencers social media marketing | Scoop.it
9 cost-efficient social media tools that Delightful Communications recommends to help make your personal branding efforts easier

Via Jeff Domansky
Lori Wilk's insight:

This is a simple and easy to follow list of sites that can help you to  measure the effectiveness of your social media efforts. Once you have some information you can make better decisions about how to adjust your social media activities for better results.  

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Jeff Domansky's curator insight, April 23, 11:03 AM

9 cost-efficient social media tools that Delightful Communications recommends to help make your personal branding efforts easier.

Rosemary Burnett's curator insight, April 24, 12:14 AM

Some good tips on social media & content tracking Apps by Bianca Hu at Delightful Communications.  RB

ERBRAINS MICROSOFT DYNAMICS's curator insight, August 1, 1:11 AM

9 cost-efficient social media tools that Delightful Communications recommends to help make your personal branding efforts easier.

Rescooped by Lori Wilk from Public Relations & Social Media Insight
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80 Twitter Tools for Almost Everything

80 Twitter Tools for Almost Everything | brand influencers social media marketing | Scoop.it

Twitter is chaos, but in the midst of this beautiful mess is a ton of data that if you can understand it. If you ever wanted the complete Twitter toolbox this is the post for you. It's got 80 Twitter tools that can help you do everything you need in this busy social media channel.


Via Jeff Domansky
Lori Wilk's insight:

Just #Tweet it. Thanks

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Adam J. Kovitz's curator insight, April 30, 9:53 AM

Great Post!

Jean McKinney's curator insight, May 2, 1:59 PM

"Twitter is chaos" -- a very good point.  And that's why tools to cut through the clutter are so essential.  this is really useful for writers and publishers who consider Twitter a key to their publishing and marketing efforts.

AndySernovitz's curator insight, July 31, 3:52 AM

The Ultimate Twitter Toolbox: 80 Twitter Tools: #Content_Curation_Magazine

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44 Social Media Tools Recommended by the Pros |

44 Social Media Tools Recommended by the Pros | | brand influencers social media marketing | Scoop.it
Discover the hot social media tools from the pros that will help you enhance your social media marketing and simplify your job.
Lori Wilk's insight:

This article is chock full of #content with actionable #socialmedia and #digitalmarketing #effectiveness and #productivity tools.It reveals recommended resources by #industry #leaders whose suggestions can  help you dramatically improve your online social media marketing and social networking results all the way to dominating your impact, #influence and #productivity in using social media.The choice is yours and the choices here are plentiful. My response is heart-felt and I don't work for any of the companies in the article or have any affiliate relationship with any of them. This is appreciated and impressive. If you picked 30 of these favorite resources and implement one-a-day for the next 30 days and keep using them throughout the rest of this year, I'm going to bet you'll be one of the #experts sought after for advice in 2016 and beyond. It's with #gratitude that I'll keep sharing this article. Thank-you.

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Rescooped by Lori Wilk from Public Relations & Social Media Insight
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12 Awesome Social Media Tool Posts from Around the Web | @IanCleary

12 Awesome Social Media Tool Posts from Around the Web | @IanCleary | brand influencers social media marketing | Scoop.it

We write a lot of posts about social media tools…. I’m sure you have noticed!

 

But we also come accross some tool posts that we really like from around the web.

 

In this article we highlight some of the best social media tool articles we have come across recently....


Via Jeff Domansky
Lori Wilk's insight:

This was one of best sources of information about #socialmedia and #digitalmarketing tools. If you read and watch this #content and then use even some of the social media tools you can be more effective and efficient with your efforts. With huge gratitude for this. More people need to see and learn about these tool. 

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Jeff Domansky's curator insight, March 19, 10:30 AM

Are you looking to learn more about social media tools? Ian Cleary has them! Great resource. Recommended reading. 10/10

Jeff Domansky's curator insight, March 19, 10:35 AM

Are you looking to learn more about social media tools? Ian Cleary has them! Great resource. Recommended reading. 10/10

Marc Houtgraaf's curator insight, March 20, 3:41 AM

Are you looking to learn more about social media tools? In this article we share a range of great social media tool posts from around the web

Rescooped by Lori Wilk from Business: Economics, Marketing, Strategy
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What does a Digital Marketer Do? | Marketing Technology

What does a Digital Marketer Do? | Marketing Technology | brand influencers social media marketing | Scoop.it
What does a Digital Marketer Do? by Douglas Karr on Marketing Technology

Via Pantelis Chiotellis
Lori Wilk's insight:

This article takes a look at the job of a #DigitalMarketer and goes beyond what you'd imagine at the surface. It takes time and tools to effectively monitor , analyze, and guide brands about how to create the #brand awareness necessary to drive sales. 

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Pantelis Chiotellis's curator insight, March 20, 11:04 AM

Digital marketers are responsible, at the end of the day, for building awareness, providing research to prospects, and driving qualified prospects to conversions. 

Online Marketing Man's curator insight, March 21, 2:53 PM

One aspect missing is discussing with one's partner that 'online marketing' is not a scam.

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Is Toy Story 4 Going To Feature Woody Or Buzz Lightyear? - Cinema Blend

Is Toy Story 4 Going To Feature Woody Or Buzz Lightyear? - Cinema Blend | brand influencers social media marketing | Scoop.it
According to a recent statement from Pixar President Jim Morris, fans should not expect the upcoming fourquel to be direct follow-up to the last film.
Lori Wilk's insight:

No matter which characters are included in Toy Story 4 we  know the #film will be  awesome and for those involved let's hope that Toy Story 4 sends the profitability "To infinity and beyond." 

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Social Media Marketing To Increase 126 Percent In 5 Years - The Inquisitr

Social Media Marketing To Increase 126 Percent In 5 Years - The Inquisitr | brand influencers social media marketing | Scoop.it
Social media marketing is a trend that no progressive brand can ignore anymore, despite the natural conservatism of larger companies.
Lori Wilk's insight:

#socialmedia has definitely got to be part of your #marketing strategy and definitely cannot be ignored. 

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Irish journalists among world’s heaviest social media users, study finds

Irish journalists among world’s heaviest social media users, study finds | brand influencers social media marketing | Scoop.it
Political journalists have highest use of social media with all respondents using Twitter daily
Lori Wilk's insight:

Great insights and looking forward to connecting with more #Irish #journalists on #socialMedia

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Rescooped by Lori Wilk from Social Media Useful Info
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Amazing Tips for Using YouTube to Promote Your Business

Amazing Tips for Using YouTube to Promote Your Business | brand influencers social media marketing | Scoop.it
Much of YouTube's success has been due to the variety of useful tutorial videos that teach viewers an important skill or trick to improve their life.

 

If you're looking to promote your business online, you need YouTube videos that back-up the claims on your website and allow your potential clients to build trust in your promises.


Via Ivo Nový
Lori Wilk's insight:

The number of #YouTube #videos uploaded each day is astronomical. You have to know how to list and promote your video so that it is seen by more viewers and not lost #online. 

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Rescooped by Lori Wilk from Social Media Useful Info
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What Potential Does Pinterest Have as an Advertising Platform?

What Potential Does Pinterest Have as an Advertising Platform? | brand influencers social media marketing | Scoop.it
Last year, Pinterest rolled out its own native advertising unit the Promoted Pin. Very similar in concept to native units on Facebook and Twitter where advertisers can pay for additional impressions of organic content, Promoted Pins are now moving beyond the pilot phase into an expanded roll-out. Despite some recent headlines to the contrary, these ads have some unique potential that advertisers ought to be thinking about.

Via Ivo Nový
Lori Wilk's insight:

Pinterest is following the lead of other platforms with pay to play type of participation called "Promoted Pins." It looks like the promoted pins will be expanding on #Pinterest.

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Aris Jerahian's curator insight, February 12, 11:23 AM

Have you considered using Pinterest as one of your advertising platforms?

John David Church's curator insight, February 12, 12:13 PM

I have not yet even begun to delve into Pinterest though I know without a doubt that it will consume my attention before this years  end.

Stanislavat Tregub's curator insight, February 14, 3:31 PM

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