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Rescooped by Rebecca from Copywriting & Storytelling
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Style And Substance: What Luxury Fashion Can Teach Us About Branding - Forbes

Style And Substance: What Luxury Fashion Can Teach Us About Branding - Forbes | brand image | Scoop.it
Forbes Style And Substance: What Luxury Fashion Can Teach Us About BrandingForbes “Brands are dead,” we've been told, and it feels like everyone's out searching for the smoking gun. Did the economy kill brands, or was it globalization?

Via Patricia Lane
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Rescooped by Rebecca from All Things Branding
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Developing Brand Image Through Brand Imagery - Part 2

Developing Brand Image Through Brand Imagery - Part 2 | brand image | Scoop.it
Learn how brand imagery helps to build brand equity.

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Liam Palmer's curator insight, April 7, 2014 2:49 AM

An interesting view on using more than just direct marketing or focusing on specific advertising. The examples given show how powerful a tool brand imagery can be (Tropicana) and how it adds to the brand equity. This is an area that doesn't gain much media attention, but can be very important and marketers must be aware of the implications of changing or modifying these images that consumers associate  with the brand.

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Brand Identity vs Brand Image - Brand Management 101

http://www.woltersworld.com Brand Identity vs Brand image, basically what companies do to control the perception of their brand and how consumer perceive the...
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