Brand Identity Belongs to the Consumer, and is Hard to Change
5 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Scooped by TheBrandAuthority
Scoop.it!

Good Logos are Simple and Relevant

Good Logos are Simple and Relevant | Brand Identity Belongs to the Consumer, and is Hard to Change | Scoop.it
There are thousands of companies that will take your money to provide a logo for your goods or services. But before you pay them, you had better understand exactly who your market is and how your product or service will be delivered.
TheBrandAuthority's insight:

There are thousands of companies that will take your money to provide a logo for your goods or services. But before you pay them, you had better understand exactly who your market is and how your product or service will be delivered.

Read more: http://www.thebrandauthority.net/good-logos-are-simple-and-relevant/#ixzz2iSIpyM7W

more...
Warsha Lata's curator insight, October 2, 2014 5:05 AM

Company logo's are essential in building brand equity. Therefore one must be careful when they design the logos. This article showcases steps of how to design an effective logo for example, if the logo relates to the product and where will the logo be used These tips are helpful to people that are trying to create a brand identity and can start of with having an effective logo. 

Scooped by TheBrandAuthority
Scoop.it!

Brand Identity Belongs to the Consumer, and is Hard to Change

Brand Identity Belongs to the Consumer, and is Hard to Change | Brand Identity Belongs to the Consumer, and is Hard to Change | Scoop.it
Your brand identity is owned by your consumers. Even though it was you who spent years establishing a particular association in their minds, it is in their minds. They own it now. In other words, you were successful.
more...
Georgia Allen's curator insight, October 1, 2014 8:01 PM

It is crucial for a brand to create a positive and lasting brand identity as consumer recall is fast!

 

Warsha Lata's curator insight, October 2, 2014 5:02 AM

This article shows that brand identity is what your consumers think about you. Therefore when a company's build their brand identity they must be very careful. When circumstances change and your brand is still associated with what it used to be in the past if it is not modified. Therefore customers will still perceive your brand as negative/positive depending on what it used to be and will become very hard to re-position the brand. 

Brett Reid's curator insight, October 2, 2014 7:29 AM

another indepth article on  brand identity. This article explores the power of brand identity and what happens when circumstances change socially and your brand is now associated with negative influences.