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Brand Identity
News and Resources on Brand Identity, Strategy, Corporate Brand Imageand Graphic Design
Curated by Dwayneflinchum
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Know Thyself, Know Thy Neighbor: The Importance of Research and Differentiation

Know Thyself, Know Thy Neighbor: The Importance of Research and Differentiation | Brand Identity | Scoop.it
Two world class branding agencies that are highly competitive, with nearly identical homepage designs.
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johnny howard's curator insight, September 28, 6:33 PM

Knowing your competiton allows you to differentiate yourself from them, and position yourself like no one else creating value in and uniqueness in your brand! Great read on how two companies didn't do their research on there competition and have identical homepage designs.

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Dwayne Flinchum: -Awards and honors

Dwayne Flinchum (Born August 1, 1961) is an American brand identity consultant, marketer, writer, artist and visual communicator. -Awards and honors: Flinchum has earned many honors and recognitions throughout his ...
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