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Giving names to aromas in Aslian languages - PLoS Blogs (blog)

Giving names to aromas in Aslian languages - PLoS Blogs (blog) | esSense threads | Scoop.it
PLoS Blogs (blog) Giving names to aromas in Aslian languages PLoS Blogs (blog) Although some scientists and philosophers have dismissed the possibility, a group of Austraoasiatic languages – the Aslian language family – provides a number of...
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Is this the end for brand purpose? - Creative Review

Is this the end for brand purpose? - Creative Review | esSense threads | Scoop.it
Pepsi, Heineken, Dove and McDonald’s have all run into trouble recently by combining social purpose with a sales message. Is this the end for brand purpose?
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How exactly does smell unlock buried memories from the past? – Katherine Whitcroft | Aeon Essays

How exactly does smell unlock buried memories from the past? – Katherine Whitcroft | Aeon Essays | esSense threads | Scoop.it
Our sense of smell gives flavour to food, emotion to memories, and connects us to each other. But how exactly does it work?
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How exactly does smell unlock buried memories from the past? – Katherine Whitcroft | Aeon Essays

How exactly does smell unlock buried memories from the past? – Katherine Whitcroft | Aeon Essays | esSense threads | Scoop.it
Our sense of smell gives flavour to food, emotion to memories, and connects us to each other. But how exactly does it work?
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Branding Is About Creating Patterns, Not Repeating Messages

Branding Is About Creating Patterns, Not Repeating Messages | esSense threads | Scoop.it
In the latest Method 10×10 piece, principal Marc Shillum argues that branding lies in creating patterns that add up to a whole, rather than a single, monolithic message.
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Inspector Insight » Learning the Psychology of Online Persuasion

Learning the Psychology of Online Persuasion Jun 22 2017 Webs of Influence is one of the most useful books on psychology you will ever pick up. It’s easy to use format covers swathes of research into the psychology of human behavior and what it means for designing marketing programs and websites...
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Mark Ritson: Can AB InBev avoid killing its craft beer brands?

Mark Ritson: Can AB InBev avoid killing its craft beer brands? | esSense threads | Scoop.it
Most brands don't worry about their corporate owner, but craft beer drinkers are a rare breed and AB InBev could easily destroy the brands it has acquired.
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The Neuroscience of Bass: New Study Explains Why Bass Instruments Are Fundamental to Music

The Neuroscience of Bass: New Study Explains Why Bass Instruments Are Fundamental to Music | esSense threads | Scoop.it

Photo by Sebastiaan term Burg via Wikimedia Commons
At the lower range of hearing, it’s said humans can hear sound down to about 20 Hz, beneath which we encounter a murky sonic realm called “infrasound,” the world of elephant and mole hearing.
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How Lego clicked: the brand that reinvented itself | Johnny Davis

How Lego clicked: the brand that reinvented itself | Johnny Davis | esSense threads | Scoop.it
The revival of Lego has been hailed as the greatest turnaround in corporate history, ousting Ferrari as the world’s most powerful brand. Johnny Davis reports
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Dove's body bottles botched the 'real' conversation

Dove's body bottles botched the 'real' conversation | esSense threads | Scoop.it
Brands must understand that there's often a gap between intended meaning, and how that meaning is received by others.
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Dove Debuts Packaging In All Shapes And Sizes To Champion All Types Of Beauty - DesignTAXI.com | Thingser

Dove Debuts Packaging In All Shapes And Sizes To Champion All Types Of Beauty - DesignTAXI.com | Thingser | esSense threads | Scoop.it
For the past 60 years, Dove has espoused a broader definition of beauty. From its '#MyBeautyMySay' campaign, which included it
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Two Years Later, We Finally Know Why People Saw “The Dress” Differently

Two Years Later, We Finally Know Why People Saw “The Dress” Differently | esSense threads | Scoop.it
One of psychologist Robert Zajonc’s lasting contributions to science is the “mere exposure effect,” or the observation that people tend to like things
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The Science of Smell: How the Most Direct of Our Senses Works

The Science of Smell: How the Most Direct of Our Senses Works | esSense threads | Scoop.it
"A smell can be overwhelmingly nostalgic because it triggers powerful images and emotions before we have time to edit them… When we give perfume to someone, we
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The Psychology of Eye Contact, Digested

From tiny babies' sensitivity to gaze to the hallucination-inducing effects of prolonged eye-staring. By Christian Jarrett
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Aristotle was wrong and so are we: there are far more than five senses | Aeon Videos

Aristotle was wrong and so are we: there are far more than five senses | Aeon Videos | esSense threads | Scoop.it
Scientists have long known that there’s much more to our experience than the five senses (or ‘outward wits’) described by Aristotle – hearing, sight, smell, touch and taste. Yet the myth of five senses persists, perhaps because a clearer understanding of our sensory experience at the neurological level has only recently started to take shape. In this instalment of Aeon’s In Sight series, the British philosopher Barry C Smith argues that the multisensory view of human experience that’s currently emerging in neuroscience could make philosophising about our senses much more accurate, and richer, allowing philosophers to complement the work of scientists in important ways. But first, philosophy must catch up to the major advances being made in brain science.
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Inspector Insight » From Morning Lift To Nighttime Gift: Jakarta beauty routines

Two years ago, TapestryWorks collaborated with ABN Impact Indonesia to explore beauty goals among Indonesian women, and exactly two years’ later we went back to their Jakarta Beauty insight community to learn more.
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Why you should add more yellow to your life

Why you should add more yellow to your life | esSense threads | Scoop.it
Most people associate the color yellow with happiness, and it makes many feel cheerful and warm. How does the color affect the way you feel?
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How Volvo Lost The Plot

How Volvo Lost The Plot | esSense threads | Scoop.it
Depending on your sense of history, you might remember when Volvos were deemed “boxy but nice.” Maybe even farther back you recall the sleek P1800. But no matter what era you’re from, you almost certainly equate Volvo with safety. And believe it or not, Volvo’s advertising hasn’t followed the plot in a long time, and through the disaster that was Ford’s ownership the brand is still trying to claw back to what it once was. Volvo’s advertising highs and lows are a direct window into how that happened.
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Have marketers forgotten how advertising works?

Have marketers forgotten how advertising works? | esSense threads | Scoop.it
Next week I will be speaking at a WARC panel session at Cannes on purpose marketing. It is an interesting topic but I believe the mindless pursuit of purpose is just one reason that the advertising is struggling to drive sales. Far more important is that I think marketers have forgotten how advertising actually works.
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Sonic Branding: How Sound Sets the Tone for Customer Experiences

Sonic Branding: How Sound Sets the Tone for Customer Experiences | esSense threads | Scoop.it
From Tinder x Spotify to Under Armour x SoundCloud, brand-inspired music collaborations enhance the customer experience
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Doctor Disruption » Building Muslim brands

Building Muslim brands May 30 2017 After a recent presentation on Understanding Muslim Beauty, I was browsing in a Bangkok bookshop and came across the book Islamic Branding and Marketing by Paul Temporal.
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Aristotle got it wrong: We have a lot more than five senses

Unthinkable: Philosophers need to grapple with the ‘symphony of senses’ being discovered by science
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How we categorise colour is based on biology, not culture, study suggests

How we categorise colour is based on biology, not culture, study suggests | esSense threads | Scoop.it
Different languages group colours differently, suggesting categories are cultural, but study into how babies respond to colour indicates a biological root
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Inspector Insight » Understanding Muslim Beauty: The endless growing opportunity

Inspector Insight » Understanding Muslim Beauty: The endless growing opportunity | esSense threads | Scoop.it
Inspector Insight on understanding muslim #beauty https://t.co/eNyuS2dDDd #advertising #marketing #design #semiotics #brandessense
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