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A Revolution Is Happening In Offices Everywhere [SLIDE DECK]

A Revolution Is Happening In Offices Everywhere [SLIDE DECK] | Brand Equity | Scoop.it
Our definitive take on the future of work.

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10 Incredible Mobile Marketing Insights (Infographics)

10 Incredible Mobile Marketing Insights (Infographics) | Brand Equity | Scoop.it

The world is moving from desktops & laptops to mobiles & tablets. Marketers worldwide face a challenge to weave out mobile marketing plans. This infographic by the Social Media Research Team at Convonix, which will sum up the importance of mobile internet as a marketing medium.


Via Lauren Moss
Kim Bradley's insight:
Incredible statistics
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5 Ultimate Highlights from Google Webmaster Help Videos to Improve SEO Ranking - Sideqik

5 Ultimate Highlights from Google Webmaster Help Videos to Improve SEO Ranking - Sideqik | Brand Equity | Scoop.it
The best tips on how to improve SEO (search engine optimization) ranking for your website based on Google Webmaster videos.
Kim Bradley's insight:
Really interesting article on how to maximise your website to give users the best experience. I think we've all been on websites that are difficult to navigate and search. Not good for the company or it's brand awareness. Creating a great interactive and creative website will draw users back.
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Combining Social Media, YouTube, and Your Website to Optimize Brand Awareness - The Social Media Monthly

Combining Social Media, YouTube, and Your Website to Optimize Brand Awareness - The Social Media Monthly | Brand Equity | Scoop.it
Combining Social Media, YouTube,and Your Website to Optimize Brand Awareness By Jason Bayless To be successful as an online marketer, or to promote your brand effectively requires a strategy. And that strategy must involve more than just one thing.
Kim Bradley's insight:
Great tips on how to combine your social media to maximise their effectiveness.
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Free Social Media Marketing Guide by Wildshark

Free Social Media Marketing Guide by Wildshark | Brand Equity | Scoop.it
In this social media marketing guide by Wildshark you will find information, hints and tips to help you take control of your social media campaign and use (RT: Boost your #brand awareness with this free online #social media #marketing guide.
Kim Bradley's insight:
A great article on the importance of social media for all companies and industries. Very useful read.
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Sylvanian Families looks to raise awareness of the brand appointing Noah to ... - The Drum

Sylvanian Families looks to raise awareness of the brand appointing Noah to ... - The Drum | Brand Equity | Scoop.it
Sylvanian Families looks to raise awareness of the brand appointing Noah to ... The Drum Sylvanian Families is to work with Noah on a £1m ad campaign aimed at raising awareness of the toy brand in the UK and Ireland.
Kim Bradley's insight:
Interesting read and kinda cool to see a childhood toy making an "iconic" comeback.
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10 ideas to increase brand awareness

10 ideas to increase brand awareness | Brand Equity | Scoop.it
Creating brand awareness is something that every company needs to do. With increased competition due to the Internet, letting people remember your company name is becoming more difficult.

Via Thomas Faltin
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Brand Awareness… Where is it Today?

Brand Awareness… Where is it Today? | Brand Equity | Scoop.it
Where is brand awareness today?
Many marketers and business executives don’t value brand awareness as much as they did a decade ago. Some say it’s a thing of the past while others insist that it’s alive and well.

Via Thomas Faltin
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Nilam's curator insight, October 2, 2014 8:54 PM

Step by step tips on how to raise brand awareness, a very good read to get some starter points into consideration to achieve long term goals for an IMC campaign and or build a brand reputation overtime. 

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Social Media Demographics: Who Uses What Platforms?

Social Media Demographics: Who Uses What Platforms? | Brand Equity | Scoop.it

A massive survey of over 1,800 internet users reveals trends in social media usage across numerous platforms, ages, races, genders, population density and more.

All data derived from the Pew Research Center.


Via Lauren Moss
Kim Bradley's insight:

Great facts on social media trends and usage amongst various demographics.  Social media is trending across all groups!

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Juan Carlos Giraldo Cardozo's curator insight, August 31, 2014 1:47 PM

Estadísticas sobre quiénes usan las redes sociales

Sylvie Bédard's curator insight, October 8, 2014 8:30 AM

J'aime bien les infographiques pour les stats!

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6 Ways to Boost Brand Awareness Using Facebook - Business 2 Community

6 Ways to Boost Brand Awareness Using Facebook - Business 2 Community | Brand Equity | Scoop.it
Business 2 Community 6 Ways to Boost Brand Awareness Using Facebook Business 2 Community Facebook has continued to be one of the top social media websites used by small and large businesses alike.
Kim Bradley's insight:
Interesting and valuable read. Yet more evidence that Facebook helps boost brand awareness. Particularly like to tip on word of mouth which is a great marketing tool.
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Matthew Wafer's curator insight, September 25, 2014 9:30 AM

An informative and valuable article on how Facebook can build a Brand's Awareness, thus helping benefit and strengthen that of the Brand's Equity. This article also gives key points of how through these different methods a brand's identity can be further explained and expressed in a straight forward and clear manner.

jackhalpin's curator insight, October 1, 2014 11:47 PM

6 good ways to boost awareness using facebook

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4 Steps to Build Brand Awareness Through Storytelling

4 Steps to Build Brand Awareness Through Storytelling | Brand Equity | Scoop.it
As the media landscape continues to evolve, audiences are gaining more and more control over the information they view and share. To remain relevant, brands need to know how to tell compelling stories to reach them.
Kim Bradley's insight:

Interesting article about using storytelling to help build your brand awareness. Certainly relevant in the big world of media where the audience can choose what they want to see, being able to tell an epic and compelling story is important.

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Nilam's curator insight, October 2, 2014 8:52 PM

Storytelling has always been a powerful tool, hence consumers and online audiences find human interest in stories and get attracted to such information easily. Thus brands can attract more consumers if they create narratives. 

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The Power Of Branding: Are You Using These Social Media Strategies?

The Power Of Branding: Are You Using These Social Media Strategies? | Brand Equity | Scoop.it
If you want to build brand awareness, improve customer relationships and build on your current business foundation, social media engagement is a must. (The Power Of Branding: Are You Using These Social Media Strategies?
Kim Bradley's insight:
Great article! Like the tip about making advertising more 'human' to the customer. Yet more evidence on the importance of having an effective social media strategy.
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Genna Bennett-Burkhardt's curator insight, September 29, 2014 10:11 PM

This article highlights that there is a fine line between effective social media use and the complete opposite, turning all your followers off! Giving your brand a personality within the eyes of the follower means they will engage with there online persona. You want to be a point of memorability and reliable interesting information as a brand.  Nobody likes someone who only talks about themselves so why would a consumer like a business that does the same! 

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Brand Awareness - Making your mark

Brand Awareness - Making your mark | Brand Equity | Scoop.it
Brand building can be a powerful growth strategy for businesses of any size - large, medium, or small. The key is to understand what it is you do best and to use brand awareness to communicate that...
Kim Bradley's insight:
Great read on building brand awareness.
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Nike Brand Apparel Division In Focus - Forbes

Nike Brand Apparel Division In Focus - Forbes | Brand Equity | Scoop.it
Nike Brand Apparel Division In Focus Forbes Nike has several top sportsmen around the world as brand ambassadors. The company leverages the global appeal of these endorsers to create brand awareness and market its products.
Kim Bradley's insight:
Interesting article on Nike and the company's focus on their apparel division, the second largest revenue earner for Nike behind its footwear division. Predictions of strong and continuous future growth show why Nike continues to be one of the largest and successful sporting brands globally.
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How to measure brand awareness on Twitter

How to measure brand awareness on Twitter | Brand Equity | Scoop.it
Following my previous post How to measure brand awareness on Facebook, this week we take a look at Twitter.

Via Sonali Fenner
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