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Facebook’s app ads want you to act. Now. | TechHive

Facebook’s app ads want you to act. Now. | TechHive | Branded Entertainment | Scoop.it
Facebook knows when you've downloaded an app. Now it want you to use the app.
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Facebook coming up with new ways of keeping app developers connected to users. 

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The Subconscious Brain - Who's Minding the Mind? - New York Times

The Subconscious Brain - Who's Minding the Mind? - New York Times | Branded Entertainment | Scoop.it
The subconscious brain is more active, independent and purposeful than once thought. Sometimes it takes charge.
Adriana Gomes's insight:

Very interesting article that talks about the effectiveness of subliminal messages. It is a bit long, but it is worth the reading. They bring up several studies to support the idea that our behaviour can be heavily influenced by subconscious experiences.  

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The Decline and Fall of Product Placement

The Decline and Fall of Product Placement | Branded Entertainment | Scoop.it
Brands can't just latch on to someone else's story; they've got to create their own.
Adriana Gomes's insight:

This article from the HBR blog discusses the future of brand placement. According to the author, in the next few years, product placement will decline and fall to give way to the new era of “story placement”.

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Souvantha Bouaaphone's comment, September 7, 2013 2:01 AM
We will see if CEO of Free Range Studios, Jonah Sachs is right or wrong.
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Train Your Brain for Monk-Like Focus

Train Your Brain for Monk-Like Focus | Branded Entertainment | Scoop.it
The moment you get effortlessly lost in work goes by any number of names: focus, concentration, escapism, flow, and countless others.
Adriana Gomes's insight:

The purpose of the article is to teach people how to improve their ability to concentrate. It is interesting the way the author explains how our brain functions when we are at the flow state. The focus is flow at work, something Martin mentioned that happens quite frequently when people are concentrated on a job.

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Michelle ت Tan's comment, August 20, 2013 9:09 PM
This comes in handy in terms of 'focusing' on studies and not procrastinating :D
Maree Lockie's comment, August 20, 2013 10:16 PM
This is cool - would have come in handy during undergrad in studying for exams!
Martin K.J. Waiguny's comment, August 28, 2013 8:00 PM
good summary for the Flow, keep it in mind when we are discussing the deceptiveness of PPL
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How Do Men and Women Use Social Media Differently?

How Do Men and Women Use Social Media Differently? | Branded Entertainment | Scoop.it
Internet Service Providers has put together this infographic illustrating the difference between men and women, particularly when it comes to using social media. (RT @FreshOranges: How Do Men and Women Use Social Media Differently?

Via Dr. Susan Bainbridge
Adriana Gomes's insight:

After our discussion last class about media use and audience's needs and gratifications, it is interesting to have a look at social media's audience. This article shows the way men and women use social media differently.

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Maree Lockie's comment, August 6, 2013 9:25 PM
I like this one! There findings really do seem logical. Had to laugh at the the women's most popular, seeing as that is totally what I use. Men's use of LinkedIn doesn't surprise me but the inclusion of Google + does! Really interesting read!
andy's comment, August 6, 2013 11:09 PM
Adriana, some interesting facts to be kept in mind
David Lusion's comment, August 15, 2013 1:26 AM
I don't know. They use http://www.internetserviceproviders.org/ as a source.. seems quite limited.. not to mention it most likely forgets about china and russia which use completely different social networks to the west
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Advergames Show Why the Government Needs to Stand Up to the Food Industry

Advergames Show Why the Government Needs to Stand Up to the Food Industry | Branded Entertainment | Scoop.it
A typical snack food commercial on television lasts 30 seconds. It’s a flash of color, cartoon animation, and screeching noises—and then it’s gone.
Adriana Gomes's insight:

This article from an America blog discusses the fact that most advergames are used to promote snacks with low nutritional content. The author exposes his concerns of exposing children to these games.

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Souvantha Bouaaphone's comment, October 10, 2013 11:28 PM
Good article to catch up. Sadly for a person who said " I’m here to tell you, I still crave Creme Savers when I think of Hole 16." it sounds like long-term effect :p
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In-Game Advertising Still Not Drawing Ad Budgets

In-Game Advertising Still Not Drawing Ad Budgets | Branded Entertainment | Scoop.it
The banner ad is dead, say digital marketing pundits, so what’s a better way for brands to reach consumers?
Adriana Gomes's insight:

The article talks about the increase of advertising in games and shows some interesting thoughts of digital marketing executives who gathered at a meeting in NY last year to discuss the topic.

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Sutharsan Ab's comment, September 25, 2013 9:52 PM
I really love the way the article concludes. so who should help them successfully incorporate ads into their games?
"Whoever wants the money most," said Broitman.
andy's comment, September 29, 2013 7:11 AM
Nice article Adriana, however in the coming years IGA and advergaming would be the thing inmarket
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Viewers' attitudes to product placement - Brand Republic News

Viewers' attitudes to product placement - Brand Republic News | Branded Entertainment | Scoop.it
Almost a quarter of UK consumers have a negative view of the introduction of product placement, according to research from YouGov. - Brand Republic
Adriana Gomes's insight:

This article shows the results of a research that investigated the UK population's reaction to their first brand placement on television. Only recently (in 2011), the UK changed its regulation to allow product placements on domestic programs and films.

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Martin K.J. Waiguny's comment, August 28, 2013 7:58 PM
interesting is the difference for the genres, would be worth doing some more research on that.
Kay'Gee Rox's comment, September 1, 2013 5:39 AM
That proves what literature studies find as well - placements are much better for fiction entertainment media! I would be pissed off too if it appeared in non fiction sources.
Geveta Cook's comment, September 1, 2013 8:38 PM
Yes the difference in genres is interesting - I am comforted that the News is viewed as a poor genre for product placement, its good that Brits think this way... Also interesting that women appear to be less aware of what constitutes as product placement.
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BBC NEWS | UK | Magazine | Why the obsession with happy endings?

BBC NEWS | UK | Magazine | Why the obsession with happy endings? | Branded Entertainment | Scoop.it
We're always being warned not to expect happy endings to the ecological, economic and political crises that beset the world, and yet when times are grim, these happy endings abound in the stories we seek out.
Adriana Gomes's insight:

This article talks about the obsession for happy endings in movies and the way producers change the end of stories for the sake of creating enjoyment. I think the topic discussed is interesting connected to the Disposition Theory presented in class.

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Martin K.J. Waiguny's comment, August 14, 2013 7:02 PM
Really interesting, particularly the comments at the end. Great contribution!