PR Execs Are the New Stewards of Strategy | AdWeek | Brand Enhancement. Public Relations. | Scoop.it

How has your agency seating at the media and marketing table changed in the last year? Clearly, public relations practitioners are held in high regard these days. We're in the consideration set along with our marketing services colleagues to come forward with big ideas, and certainly digital and social media has fueled that as we’ve scaled those capabilities dramatically over the past three years. That’s the biggest growth engine for our business. How has the profile of your client assignments changed? We are increasingly taking on assignments where we are the steward of the strategy. Companies are focused on reputation and issues that affect their marketing, and we’re often in a place where we can provide strategic counsel from a holistic view....


Via Jeff Domansky