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Platform Review: Scoop.it – Brand as Curator Comes to Life - Brad Mays

While a lot of attention is on content, brand as publisher and the ways a brand can push its message through the social, shareable formats of the social web, growing interest is in the curation asp...
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Brand Engagement
Resources for Brands (personal, professional or corporate) to Engage Their Tribe!
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40+ Social Tools I use for Personal Branding Success

40+ Social Tools I use for Personal Branding Success | Brand Engagement | Scoop.it
The most popular question I've gotten over the last 12 months is around what tools do I use to build my personal brand.  And more importantly, how do I leverage these tools as part of my overall social strategy.  Some have asked me if the reason I haven’t blogged about all the tools I’ve used
Dewi Maile Lim's insight:

Extensive and thorough post listing a variety of online apps and sites that will assist you to manage your online presence, grow your audience and provide valuable content.  

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Glamour Photos Replace Selfies for Personal Branding

Glamour Photos Replace Selfies for Personal Branding | Brand Engagement | Scoop.it
Professional photography comes to social media.
Dewi Maile Lim's insight:

Cool article about #PersonalBranding and the power professional #Photography has to elevate your business.

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The History of Personal Branding

The History of Personal Branding | Brand Engagement | Scoop.it
This is how it started…
There was a time when people named their businesses after themselves. They stood behind the product they built and the service they provided.
They had pride in the quality of their work.
Dewi Maile Lim's insight:

@AllenBranch shares a consice, compelling account of the evolution of #personalbranding from the early days of Ford Motor Co. to the product endorsement era [ #airjordan ] to our current landscape where #brandstory rules.

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The Difference Between Marketing, PR, Advertising, and Personal Branding

The Difference Between Marketing, PR, Advertising, and Personal Branding | Brand Engagement | Scoop.it

A few months ago on Ads of the World and Pronet Advertising, the difference between marketing, PR, advertising, and branding was discussed through pictures.

via Neil Patel's QuickSprout.com Blog

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Using Curation To Create The Perfect Content Marketing Mix

Using Curation To Create The Perfect Content Marketing Mix | Brand Engagement | Scoop.it

 Uberflip have released this Infographic about the rise of content curation as a content marketing strategy, showing that curation can be used to increase visibility, boost SEO, and establish thought leadership – all in a cost-effective way and with limited resources.
 

Key Takeaways:
- Creating original content is the biggest obstacle for 73% of content marketers.
- 75% of marketers cannot justify spending the time needed to create original content for their audience.
- There are a variety of tools developed within the past 3 years that can help marketers and content curators gather the most relevant content, re-purpose it, and present it to their audience in unique ways.
- 85% of brands use content curation to establish thought leadership, and 80% say it enables them to increase brand visibility

 

By Uberflip. http://bit.ly/OIRu2q

Source. http://bit.ly/Q0zGRB

 

[Infographic is worth viewing by PR, marketing and content producers - JD]


Via maxOz, Jeff Domansky
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malek's comment, August 29, 2012 9:16 AM
I like the recipe: a down-to-earth tool to spice up curation, good one
maxOz's comment, August 29, 2012 9:17 AM
Well said Malek, Thank You for sharing xxx
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Testimonials for Personal Branding - Your Internet and Network Marketing Success Coach - Phil Stone

Testimonials for Personal Branding - Your Internet and Network Marketing Success Coach - Phil Stone | Brand Engagement | Scoop.it
Testimonials for Personal Branding are a must in attraction marketing. This post on testimonials for personal branding tells why a testimonial validates.
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The Psychology of Storytelling: 10 Proven Ways to Create Better Stories (and Why Stories Sell) | Sparring Mind

Stories are a very integral part of being persuasive.

 

You’d think that as a guy that loves research and data, I’d be averse to storytelling as a whole.

 

As a marketer though, I can’t be: those in sales and marketing have known for a long time that stories trump data when it comes to persuasion because stories are easier to understand and relate to.

 

Are you incorporating stories into your copy? Are you utilizing them on your blog?

 

If you’re anxious to understand and tap into the power of storytelling, get ready to jot down some notes!...

 

[Greg Ciotti's post is a great read on art and science in storytelling - JD]


Via Jeff Domansky
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Platform Review: Scoop.it – Brand as Curator Comes to Life - Brad Mays

While a lot of attention is on content, brand as publisher and the ways a brand can push its message through the social, shareable formats of the social web, growing interest is in the curation asp...
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The Complete Guide to Building Your Personal Brand

The Complete Guide to Building Your Personal Brand | Brand Engagement | Scoop.it
In this guide to personal branding you will learn the exact steps you need to take in order to grow your personal brand so that it can be leveraged to help your career and business.
Dewi Maile Lim's insight:

@NeilPatel of @Quicksprout always has great online business guides. This time he dives into #PersonalBranding - a favorite topic of mine!  

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3 Steps to Sharpen Your Customer Messaging | OpenView Labs

3 Steps to Sharpen Your Customer Messaging | OpenView Labs | Brand Engagement | Scoop.it
You know exactly who should be using your product. But is it clear to your ideal prospects that you're speaking directly to them? Customer acquisition strategist Lincoln Murphy shares three steps to sharpen your customer messaging.
Dewi Maile Lim's insight:

@lincolnmurphy shares 3 Steps to Sharpen Your Customer Messaging: 1) Identify Who Exactly Your Ideal Buyer Is 2) Get Out of the Building 3) Build and Adjust Your Messaging Accordingly

 

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Seven Tools to Monitor and Promote Your Personal Brand

Seven Tools to Monitor and Promote Your Personal Brand | Brand Engagement | Scoop.it
Career Management - Good personal branding is all about presenting yourself as both personable and professional. In this article you'll find seven tools and services to help you automate the growth of your ...
Dewi Maile Lim's insight:

Brand, Social Network, Blog and Personal Brand Monitoring are all addressed in this article by @WillMitchell of @StartUpBros

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6 Branding Ideas From #JayZ and #KanyeWest | Inc.com

6 Branding Ideas From #JayZ and #KanyeWest | Inc.com | Brand Engagement | Scoop.it
Jay-Z and Kanye West released one of the most anticipated albums on the year, Watch the Throne. They were able to leverage paid, earned, and owned assets to create an experience for their fans that led to large sales in the first week.
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Testimonials for Personal Branding - Your Internet and Network Marketing Success Coach - Phil Stone

Testimonials for Personal Branding is crucial and this 5 minute video explains why testimonials for personal branding are so important to success online.
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Webinars Curation: Find, Rate and Organize The Best Online Events and Lessons with Hublished

Webinars Curation: Find, Rate and Organize The Best Online Events and Lessons with Hublished | Brand Engagement | Scoop.it

Robin Good: Hublished has announced a new web service, launching privately this fall, that allows "publishers" to host, upload and deliver live webinars, and for "peers" to find, curate, organize and save the most interesting ones into their own collections / hubs.

For the first time ever, educated consumers and professionals can discover and share live, recent, and upcoming content from brands and experts.

 

"Hublished solves two problems, for the two different types of users that will be on the site.

 

For experts and brands, whom we call Publishers, Hublished is a central location they can promote upcoming webinars and upload recent ones, in order to reach new consumers and generate leads. For professionals and industry enthusiasts, whom we call Peers, Hublished provides a discovery and curation platform that helps them separate the hacks from the experts when it comes to cutting-edge information and continuing education."

 

Source: http://nibletz.com/2012/08/new-jersey-startup-hublished-is-the-virtual-convention-connection-interview/

Find out more / request an invite: http://hublished.com

 

 


Via Robin Good, Giuseppe Mauriello
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Giuseppe Mauriello's comment, August 5, 2012 6:12 AM
great finding! Thank you, Robin!
Prasanth (WN)'s comment, August 5, 2012 10:08 AM
Thanks
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4 Secrets for Marketing on Pinterest

4 Secrets for Marketing on Pinterest | Brand Engagement | Scoop.it
Can't spend as much as you'd like to on marketing? Here's how one clothing company uses Pinterest to close the gap.

Via Mari-Lyn Harris
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