Brand Engagement
44 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Scooped by Chris Johnson
Scoop.it!

PechaKucha 20x20 - Sprinkling Pixie Dust

PechaKucha 20x20 - Sprinkling Pixie Dust | Brand Engagement | Scoop.it
Greg Baugues is the Director of Client Service at Table XI, but his training started decades ago, at Disney, where he served as a janitor and got an unexpected education in customer service.
"Presentation of the Day" on May 7, 2013.
Chris Johnson's insight:

A great presentation in 6 mins 40 secs. Love Pecha Kucka. Love this behind the scenes introduction to Disney :)

more...
No comment yet.
Scooped by Chris Johnson
Scoop.it!

Despite Increased Competition, Apple Still World’s Most Valuable Brand | Cult of Mac

Despite Increased Competition, Apple Still World’s Most Valuable Brand | Cult of Mac | Brand Engagement | Scoop.it
Despite Increased Competition, Apple Still World’s Most Valuable Brand #Tech http://t.co/Iv7f36wXLm
Chris Johnson's insight:
Wow, the figure to buy the Apple brand is mind blowing!
more...
No comment yet.
Scooped by Chris Johnson
Scoop.it!

Lego to open its own school - Telegraph

Lego to open its own school - Telegraph | Brand Engagement | Scoop.it
Lego will be opening its own school this summer fusing traditional teaching with its own brand of play-centred learning.
Chris Johnson's insight:
Is this for adults or children? Enroll me now!
more...
No comment yet.
Scooped by Chris Johnson
Scoop.it!

Inside the mind of a social CEO

Inside the mind of a social CEO | Brand Engagement | Scoop.it
Infographic: why top bosses should hop on social media... (Nice infographic: Important for your brand and consumer behaviour.
more...
No comment yet.
Scooped by Chris Johnson
Scoop.it!

Broken Guitar Has United Playing the Blues to the Tune of $180 Million

Broken Guitar Has United Playing the Blues to the Tune of $180 Million | Brand Engagement | Scoop.it
When the airlines smashed a songwriter's guitar and refused to reimburse him he got even by going viral.
Chris Johnson's insight:

United Breaks Guitars - This is a legendary story of how NOT to handle one single customer with a genuine problem.

more...
No comment yet.
Scooped by Chris Johnson
Scoop.it!

How BlackBerry is fixing its once 'broken' brand - CNET

How BlackBerry is fixing its once 'broken' brand - CNET | Brand Engagement | Scoop.it
How BlackBerry is fixing its once 'broken' brand CNET For anyone doubting the power of marketing, just look at the juggernaut that Samsung Electronics has created with its Galaxy S brand.
Chris Johnson's insight:
Blackberry turning it around? Here's to challenging the Apple and Samsung dominance and making the market a more interesting place.
more...
No comment yet.
Scooped by Chris Johnson
Scoop.it!

Study: The Most Popular Brand Boards on Pinterest

Study: The Most Popular Brand Boards on Pinterest | Brand Engagement | Scoop.it
A look at Pinterest boards that are the most popular, and receive the most comments.
more...
No comment yet.
Scooped by Chris Johnson
Scoop.it!

Ferrari Plans Delivery Cut to Maintain Brand Exclusivity - Bloomberg

Ferrari Plans Delivery Cut to Maintain Brand Exclusivity - Bloomberg | Brand Engagement | Scoop.it
Bloomberg Ferrari Plans Delivery Cut to Maintain Brand Exclusivity Bloomberg Ferrari SpA, the Italian supercar manufacturer owned by Fiat SpA (F), plans to reduce sales to fewer than 7,000 vehicles this year to “maintain the exclusivity” of the...
more...
No comment yet.