Email Marketing Today and Tomorrow
4.8K views | +0 today
Follow
Email Marketing Today and Tomorrow
Your new post is loading...
Your new post is loading...
Rescooped by massimo facchinetti from Integrated Brand Communications
Scoop.it!

How Consumers Feel About Marketing Emails

How Consumers Feel About Marketing Emails | Email Marketing Today and Tomorrow | Scoop.it
Email Marketing - Only 15% of Americans say the emails they receive from marketers are frequently or always useful, according to recent research from Fluent.

Via Russ Merz, Ph.D.
more...
Russ Merz, Ph.D.'s curator insight, December 7, 1:23 PM
How Do Your Consumers Feel About Marketing Emails You Send? Ask Them--Most Are Not Happy.
Rescooped by massimo facchinetti from Business Brainpower with the Human Touch
Scoop.it!

The Only Three Networking Emails You Need To Know How To Write

The Only Three Networking Emails You Need To Know How To Write | Email Marketing Today and Tomorrow | Scoop.it

It’s helpful to be honest about why you’re reaching out (for example, you’re going through a job search or moving to a new city). It can combat nerves and help the process feel more genuine. In other words, it instantly solves two core issues many people stress about when told to network.

 

That said, as with anything else, you know there’s a difference between being straightforward and being overly blunt. For example, you know to write, "I was thinking of approaching the project from a different angle" over "I hate all of your ideas."

 

Aspiring to find this balance, many people begin networking emails with "Remember me?" or even, "You probably don’t remember me..." After all, why not begin with an honest admission so the other person knows you aren’t being fake? Well, unfortunately, this approach often backfires. While you’re coming from a sincere place, it’s pretty audacious to ask for something from someone whom you’re blatantly admitting you barely know.

 


Via The Learning Factor
more...
Adele Taylor's curator insight, December 5, 3:53 PM

I think this title should be about reaching out to contacts.

As the article implies networking can be scary, and might scare away readers but a good article overall.

rodrick rajive lal's curator insight, December 5, 9:43 PM
It certainly helps to be upfront, honest and straightforward in writing Networking Emails. We have come a long way from times when it was perhaps expected that letters should run into pages, filled with flowery expression and long sentences. I found the examples in the article really helpful, and am sharing the same for others to read!
Emma Urbanek's curator insight, December 6, 1:46 PM
Writing about yourself can seem nearly impossible, not anymore! 
Rescooped by massimo facchinetti from Email Marketing Tips
Scoop.it!

How to Make Your Emails Stand Out This Holiday Season

How to Make Your Emails Stand Out This Holiday Season | Email Marketing Today and Tomorrow | Scoop.it
With thousands of emails sent during the holiday season, how can you make sure yours stands out above the rest? Check out this blog post for our actionable tips.

Via Peg Corwin
more...
Peg Corwin's curator insight, November 26, 3:16 PM

Valuable holiday best practices to create email promos that work.

Scooped by massimo facchinetti
Scoop.it!

51 Essential Email Marketing Tips to Help Marketing Automation

51 Essential Email Marketing Tips to Help Marketing Automation | Email Marketing Today and Tomorrow | Scoop.it
Marketing automation tools save marketers a lot of time – but there are so many more benefits beyond that. These tools also let us gather insights about how our subscribers are consuming and interacting with our messages. Marketing automation tools also allow us to better serve our customers by sending meaningful, targeted content that really […]
more...
No comment yet.
Rescooped by massimo facchinetti from The MarTech Digest
Scoop.it!

Email Reigns As Most Popular, But Referrals Have Biggest Revenue Impact - MarketingCharts

Email Reigns As Most Popular, But Referrals Have Biggest Revenue Impact - MarketingCharts | Email Marketing Today and Tomorrow | Scoop.it
Used by almost 9 in 10 respondents, email marketing is the most popular channel used by B2B marketers to acquire customers, according to The State of Pipeline Marketing Report 2016 from Bizible. 

When it comes to revenue impact, though, there’s a clear leader: word-of-mouth (W-O-M). Asked to choose the activity or channel with the biggest positive impact on revenue, more than one-fifth (22%) of respondents pointed to referrals and W-O-M. That was more than double the share of each of the next-most influential channels: content marketing (9.1%), SEO (9.1%) and trade shows (9.1%).

Via marketingIO
more...
marketingIO's curator insight, November 30, 5:31 PM

Not having a fun time with IT? Contact us: we can act as your buffer to get the job done. #MarTech #DigitalMarketing

Rescooped by massimo facchinetti from Public Relations & Social Media Insight
Scoop.it!

15 Email Newsletter Examples We Love Getting in Our Inboxes

15 Email Newsletter Examples We Love Getting in Our Inboxes | Email Marketing Today and Tomorrow | Scoop.it

If you've decided that you want to start an email newsletter, or you want to revamp one that's not performing well, keep on reading. We've compiled some of our absolute favorite email newsletters to inspire you to make the best email newsletter for your company possible.

Each newsletter on this list is fabulous for different reasons. Some have exceptional design, some have exceptional copy, some have exceptional calls-to-action ... but all are exceptional at solving for their subscribers' needs. Check 'em out....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, November 19, 10:59 PM

Lots of learning from these 15 newsletter examples from HubSpot.

Scooped by massimo facchinetti
Scoop.it!

Simple Email Marketing Checklist

Simple Email Marketing Checklist | Email Marketing Today and Tomorrow | Scoop.it
Email marketing is one of those areas that gets a lot of attention in certain circles, and is ignored pretty much everywhere else. It’s been around a long time compared to newer digital strategies.…
more...
No comment yet.
Scooped by massimo facchinetti
Scoop.it!

Millennials' Second-Best Secret Is Out -- Their Love Affair With Email Marketing Just Got Deeper

Millennials' Second-Best Secret Is Out -- Their Love Affair With Email Marketing Just Got Deeper | Email Marketing Today and Tomorrow | Scoop.it
Millennials' Second-Best Secret Is Out -- Their Love Affair With Email Marketing Just Got Deeper - 11/11/2016
more...
No comment yet.
Rescooped by massimo facchinetti from Social Media, SEO, Mobile, Digital Marketing
Scoop.it!

5 Email Marketing Automation Workflows to Build Today

5 Email Marketing Automation Workflows to Build Today | Email Marketing Today and Tomorrow | Scoop.it
Email has come a long way. Don't discount it as outdated when there are so many automation options available. It's still effective. These automation workflows are about to make your life a whole lot easier.

Via Kamal Bennani
more...
No comment yet.
Rescooped by massimo facchinetti from Email Marketing Tips
Scoop.it!

How To Grow Your Email List Fast With Simple Marketing Automation

How To Grow Your Email List Fast With Simple Marketing Automation | Email Marketing Today and Tomorrow | Scoop.it
This is maybe the simplest form of marketing automation that you can do. It involves the clever use of social, apps & a landing page to grow your email list

Via Peg Corwin
more...
Peg Corwin's curator insight, September 23, 9:54 PM

Marketers, grow that email list with a lead magnet, a landing page and email automation.  It works.

Scooped by massimo facchinetti
Scoop.it!

How to Achieve Email Automation Success for your Business

How to Achieve Email Automation Success for your Business | Email Marketing Today and Tomorrow | Scoop.it
Interestingly, the debate surrounding automation in business is one that has continued ever since the Industrial Revolution. It was at this time that businesses began to recognise the importance of t…
more...
No comment yet.
Rescooped by massimo facchinetti from The MarTech Digest
Scoop.it!

Guide to Email Marketing Software Providers by Crazy Egg

Guide to Email Marketing Software Providers by Crazy Egg | Email Marketing Today and Tomorrow | Scoop.it

"Many of the ESPs we reviewed back then have changed significantly, and based on the feedback we received in the 200+ comments on our original post, we recognized the need to add a few more providers to our list!


This time around, we asked four additional email marketing experts to contribute reviews of the ESPs they have in-depth experience using.


Read on for comprehensive reviews of MailChimp, AWeber, Campaign Monitor, Emma, Salesforce Marketing Cloud, IBM Marketing Cloud, and Adobe Campaign Enterprise Solution."


Via marketingIO
more...
marketingIO's curator insight, October 27, 9:37 AM

SFDC, IBM, Adobe = marketing automation. Adding those leads to a slippery slope.

 

Email your comments to joe_rizzo@marketingIO.com. I’ll publish it here. marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  

Rescooped by massimo facchinetti from Email Marketing Tips
Scoop.it!

10 Ways to Boost Your Email Marketing Engagement

10 Ways to Boost Your Email Marketing Engagement | Email Marketing Today and Tomorrow | Scoop.it
To optimize your outreach to customers, it’s important to always consider how you can boost your email marketing engagement. Get started here!

Via Peg Corwin
more...
Peg Corwin's curator insight, October 16, 2:40 PM

Email marketers, use this as a checklist to make sure you are doing everything you can to keep those on your email list involved and engaged.

Rescooped by massimo facchinetti from The MarTech Digest
Scoop.it!

Keep It Clean: The Importance of Email-List Hygiene [Infographic] - Profs

Keep It Clean: The Importance of Email-List Hygiene [Infographic] - Profs | Email Marketing Today and Tomorrow | Scoop.it

Via marketingIO
more...
marketingIO's curator insight, December 4, 6:24 PM

This scoop comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing             

Rescooped by massimo facchinetti from Email Marketing Tips
Scoop.it!

14 Powerful Tactics to Increase Your Email Click-Through Rates

14 Powerful Tactics to Increase Your Email Click-Through Rates | Email Marketing Today and Tomorrow | Scoop.it
If you'd like to bring your email subscribers closer to a buying decision, boost your email click-through rates. Here are 14 ways to do just that.

Via Peg Corwin
more...
Peg Corwin's curator insight, November 26, 3:17 PM

More clickthroughs on your emails?  Here's 14 different techniques to try to up your engagement.

Scooped by massimo facchinetti
Scoop.it!

Email Marketing in 2016: The Best, The Worst, and What’s Next

Email Marketing in 2016: The Best, The Worst, and What’s Next | Email Marketing Today and Tomorrow | Scoop.it
What does the future of email marketing look like? We asked the experts.
more...
No comment yet.
Rescooped by massimo facchinetti from The MarTech Digest
Scoop.it!

The Ultimate Guide to Web Fonts in Email - Litmus

The Ultimate Guide to Web Fonts in Email - Litmus | Email Marketing Today and Tomorrow | Scoop.it
There are loads of web font services available, but Google Fonts is our favorite. The service is totally free, and you can download the web fonts to your computer if you’re mocking up designs in Adobe Photoshop, Sketch, or another design software.

If you don’t find a font you’d like to use in the 800 or so available on Google Fonts, here are some alternative websites which offer web fonts licensed for use in email, on a paid basis:

  • MyFonts
  • Commercial Type
  • Font Spring
  • Font Shop
  • You Work for Them
  • Village
  • Process Type Foundry

Via marketingIO
more...
marketingIO's curator insight, December 1, 8:25 PM

BOOKMARK THIS!!

 

marketingIO’s MarTech Managed Services drives more leads faster. Contact us to see how. #MarTech #DigitalMarketing

Rescooped by massimo facchinetti from Email Marketing Tips
Scoop.it!

Email Sales Funnels: How to Automate Your Sales 

Email Sales Funnels: How to Automate Your Sales  | Email Marketing Today and Tomorrow | Scoop.it
Social Media Marketing Podcast 224. In this episode Yaro Starak explores what you need to know to build successful email sales funnels that sell for you.

Via Peg Corwin
more...
Peg Corwin's curator insight, November 18, 5:40 PM

Email marketing case study -- "Yaro now markets a range of ebooks, his membership site, and a flagship course. Because he’s set up a range of email sequences to market each one, he’s free to spend his time blogging and doing podcasts. When someone new discovers him via a blog post or a podcast, his sales funnel automatically goes to work."

Ralph Goodwin's curator insight, November 29, 4:30 PM
Excellent way to reduce your workload and increase sales... http://startaffiliatemarketing.org
Rescooped by massimo facchinetti from The MarTech Digest
Scoop.it!

6 Things Email Marketers Do That Drive Customers Crazy - TowerData

1. Using Scheming Subject Lines
2. Sending Emails Too Frequently
3. Not Personalizing
4. Personalizing Too Much
5. Using Content Without a Clear Purpose
6. Designing Mobile-Unfriendly (or Just Plain Ugly) Emails

Via marketingIO
more...
marketingIO's curator insight, November 16, 6:43 PM

Curated for you by marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  #MarTech #DigitalMarketing

Rescooped by massimo facchinetti from MarketingHits
Scoop.it!

7 Lessons from Top Performing Drip Email Campaigns

7 Lessons from Top Performing Drip Email Campaigns | Email Marketing Today and Tomorrow | Scoop.it
This post goes through the automated campaigns of some big companies and provide actionable takeaways from each.
Via Brian Yanish - MarketingHits.com
more...
BSN's curator insight, November 17, 6:57 AM
Share your insight
Rescooped by massimo facchinetti from Social Media, SEO, Mobile, Digital Marketing
Scoop.it!

6 Simple Email Marketing Tips: Are You On the Money?

6 Simple Email Marketing Tips: Are You On the Money? | Email Marketing Today and Tomorrow | Scoop.it
Do you want to improve the profitability of your email marketing campaigns? These six tips will put your campaigns right on the money.

Via Kamal Bennani
more...
No comment yet.
Scooped by massimo facchinetti
Scoop.it!

30 Email Campaigns You Should Totally Steal [Slideshare]

30 Email Campaigns You Should Totally Steal [Slideshare] | Email Marketing Today and Tomorrow | Scoop.it
If you’re anything like me, you probably get at least 20 marketing emails a day, and some people receive way more than that! It’s easy for your messages to get lost in that deluge of emails hitti…
more...
No comment yet.
Rescooped by massimo facchinetti from The MarTech Digest
Scoop.it!

Here's an AB Testing Framework Used By CRO Professionals - Conversion Sciences

Here's an AB Testing Framework Used By CRO Professionals - Conversion Sciences | Email Marketing Today and Tomorrow | Scoop.it
Here is a proven AB testing framework used by CRO experts to deliver consistent, repeatable results.

Via marketingIO
more...
marketingIO's curator insight, November 2, 10:56 AM

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  Email your comments to joe_rizzo@marketingIO.com. I’ll publish it here. 

Rescooped by massimo facchinetti from The MarTech Digest
Scoop.it!

Email: The Once and Future Marketing Channel - Gartner

Email: The Once and Future Marketing Channel - Gartner | Email Marketing Today and Tomorrow | Scoop.it
With the World Series under way, let me offer a baseball analogy. Email is like that player in the middle of your lineup who hits .280+ every year, hits 20+ home runs, drives in 90+ runs and has an on-base percentage of .375. Not superstar stats, but rock-solid and remarkably consistent, year in and year out. Doesn’t get a lot of attention, but gets the job done. Without such an anchor player in your lineup, your team would be considerably less competitive. That’s email in a nutshell. Not flashy, but what would you do without it?


Via marketingIO
more...
marketingIO's curator insight, October 28, 12:42 PM

Unless someone disrupts the daylights out of email marketing, it's going to stay here for quite some time.

 

Note: that disruption is coming very soon.

 

Email your comments to joe_rizzo@marketingIO.com. I’ll publish it here. marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  

Rescooped by massimo facchinetti from Email Marketing Tips
Scoop.it!

12 Personalized Email Examples You Can't Help but Click

12 Personalized Email Examples You Can't Help but Click | Email Marketing Today and Tomorrow | Scoop.it
Browse through some excellent examples of email personalization from real businesses.

Via Peg Corwin
more...
Peg Corwin's curator insight, October 23, 4:01 PM

Notice that unlike most emails I get, these have small images and little text, lots of white space.  Fun to look at them as examples.