It’s helpful to be honest about why you’re reaching out (for example, you’re going through a job search or moving to a new city). It can combat nerves and help the process feel more genuine. In other words, it instantly solves two core issues many people stress about when told to network.
That said, as with anything else, you know there’s a difference between being straightforward and being overly blunt. For example, you know to write, "I was thinking of approaching the project from a different angle" over "I hate all of your ideas."
Aspiring to find this balance, many people begin networking emails with "Remember me?" or even, "You probably don’t remember me..." After all, why not begin with an honest admission so the other person knows you aren’t being fake? Well, unfortunately, this approach often backfires. While you’re coming from a sincere place, it’s pretty audacious to ask for something from someone whom you’re blatantly admitting you barely know.
Marketing automation tools save marketers a lot of time – but there are so many more benefits beyond that. These tools also let us gather insights about how our subscribers are consuming and interacting with our messages. Marketing automation tools also allow us to better serve our customers by sending meaningful, targeted content that really […]
Used by almost 9 in 10 respondents, email marketing is the most popular channel used by B2B marketers to acquire customers, according to The State of Pipeline Marketing Report 2016 from Bizible.
When it comes to revenue impact, though, there’s a clear leader: word-of-mouth (W-O-M). Asked to choose the activity or channel with the biggest positive impact on revenue, more than one-fifth (22%) of respondents pointed to referrals and W-O-M. That was more than double the share of each of the next-most influential channels: content marketing (9.1%), SEO (9.1%) and trade shows (9.1%).
If you've decided that you want to start an email newsletter, or you want to revamp one that's not performing well, keep on reading. We've compiled some of our absolute favorite email newsletters to inspire you to make the best email newsletter for your company possible.
Each newsletter on this list is fabulous for different reasons. Some have exceptional design, some have exceptional copy, some have exceptional calls-to-action ... but all are exceptional at solving for their subscribers' needs. Check 'em out....
Email has come a long way. Don't discount it as outdated when there are so many automation options available. It's still effective. These automation workflows are about to make your life a whole lot easier.
"Many of the ESPs we reviewed back then have changed significantly, and based on the feedback we received in the 200+ comments on our original post, we recognized the need to add a few more providers to our list!
This time around, we asked four additional email marketing experts to contribute reviews of the ESPs they have in-depth experience using.
Read on for comprehensive reviews of MailChimp, AWeber, Campaign Monitor, Emma, Salesforce Marketing Cloud, IBM Marketing Cloud, and Adobe Campaign Enterprise Solution."
There are loads of web font services available, but Google Fonts is our favorite. The service is totally free, and you can download the web fonts to your computer if you’re mocking up designs in Adobe Photoshop, Sketch, or another design software.
If you don’t find a font you’d like to use in the 800 or so available on Google Fonts, here are some alternative websites which offer web fonts licensed for use in email, on a paid basis:
1. Using Scheming Subject Lines 2. Sending Emails Too Frequently 3. Not Personalizing 4. Personalizing Too Much 5. Using Content Without a Clear Purpose 6. Designing Mobile-Unfriendly (or Just Plain Ugly) Emails
With the World Series under way, let me offer a baseball analogy. Email is like that player in the middle of your lineup who hits .280+ every year, hits 20+ home runs, drives in 90+ runs and has an on-base percentage of .375. Not superstar stats, but rock-solid and remarkably consistent, year in and year out. Doesn’t get a lot of attention, but gets the job done. Without such an anchor player in your lineup, your team would be considerably less competitive. That’s email in a nutshell. Not flashy, but what would you do without it?
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.