Music branding has become more and more popular as a topic amongst not only the hierarchy of the music industry but the average artist and independent (New post: Artist Branding in the Music Business http://t.co/wUWl3JdG...)...
Apples & Arrows branding agency: It's all about trustKansas.comBy JOE STUMPE Kenton Hansen, Todd Ramsey and Jenny Wiley take a break around Hansen's pinball machine desk at Apples & Arrows, their new branding agency in Old Town.
Twitter has always been a great place for brands and businesses to engage with their communities and these ten campaigns are among the most innovative (10 Inspiring Twitter Campaigns With Video Case Studies http://t.co/P4XtJZFZ...
BEIJING (Reuters) - Two new Chinese LCD screens in Beijing's imposing Great Hall of the People will replace screens made by a Japanese competitor, in a sign of resolve to supply the world with Chinese brands and not just Made in China products.
Why storytelling is such an effective advertising technique and how to tell compelling stories in your smart marketing strategy.
Creating stories for advertising can sometimes be tricky -- you've got a short amount of time and need maximum impact in order to gain and keep those eyeballs --and make sales!
This article helps us understand th 7 characteristics of effective advertising storytelling, gives us a few lessons for developing your story ad strategy, and then includes a final tip/link about what not to do.
Nice -- solid ideas without being too long or difficult to grasp :)
However, a recent survey from J.D. Power points to the risks associated with monitoring: 51% of consumers simply do not want companies to eavesdrop on their conversations and 43% believe that monitoring is an intrusion on their privacy.
“The majority of consumers, 64%, insist that they want companies to respond to social comments only when spoken to.”
Don Sorensen, CEO and founder of online reputation management firm Big Blue Robot, today released guidelines for corporations dealing with reputation management issues. Salt Lake City, Utah (PRWEB) April 19, 2012 With...