Brand News
Follow
Find
249 views | +0 today
Scooped by BetterBusinessBrand
onto Brand News
Scoop.it!

Apple's new iPad gets unboxed, benchmarked early

Apple's new iPad gets unboxed, benchmarked early | Brand News | Scoop.it
Apple's new iPad may not be hitting store shelves until Friday, but it's already been cracked open and benchmarked. Read this blog post by Josh Lowensohn on Apple Talk.
more...
No comment yet.
Brand News
Branding News and Resources for You and Your Business.
Your new post is loading...
Scooped by BetterBusinessBrand
Scoop.it!

Lead, Follow, or Get the Hell Out of the Way - Better Business Brand

Lead, Follow, or Get the Hell Out of the Way - Better Business Brand | Brand News | Scoop.it
In brand-consumer ecosystem, I see the world having three standpoints: 1. Leaders; 2. Followers; and 3. Those who don't have a clue where they stand
more...
No comment yet.
Scooped by BetterBusinessBrand
Scoop.it!

Heinz: A Journey Through the Brand’s History « Branding Magazine

Heinz: A Journey Through the Brand’s History « Branding Magazine | Brand News | Scoop.it
The team at Branding Magazine takes a closer look at America's favorite ketchup brand - Heinz.
more...
No comment yet.
Scooped by BetterBusinessBrand
Scoop.it!

Self-Promo Content: The Ego Has Landed - Better Business Brand

Self-Promo Content: The Ego Has Landed - Better Business Brand | Brand News | Scoop.it
Ever see companies who post self-promotional content non-stop? They’re like that kid in the schoolyard who insists on telling everyone about the new magic trick he just learned.
more...
No comment yet.
Scooped by BetterBusinessBrand
Scoop.it!

>> Artist Branding in the Music Business | branding consultants

Music branding has become more and more popular as a topic amongst not only the hierarchy of the music industry but the average artist and independent (New post: Artist Branding in the Music Business http://t.co/wUWl3JdG...)...
more...
No comment yet.
Scooped by BetterBusinessBrand
Scoop.it!

Apples & Arrows branding agency: It's all about trust - Kansas.com

Apples & Arrows branding agency: It's all about trust - Kansas.com | Brand News | Scoop.it
Apples & Arrows branding agency: It's all about trustKansas.comBy JOE STUMPE Kenton Hansen, Todd Ramsey and Jenny Wiley take a break around Hansen's pinball machine desk at Apples & Arrows, their new branding agency in Old Town.
more...
No comment yet.
Scooped by BetterBusinessBrand
Scoop.it!

Three Questions You Must Ask Before You Rebrand Your Business | Business 2 Community

Three Questions You Must Ask Before You Rebrand Your Business | Business 2 Community | Brand News | Scoop.it
If you’re thinking about a business rebrand, you probably have more questions than answers right now.
more...
No comment yet.
Scooped by BetterBusinessBrand
Scoop.it!

Whats the mobile platform of the future?? …....

Whats the mobile platform of the future?? ….... | Brand News | Scoop.it
Whats the mobile platform of the future?? …. apple will take over the world #lol (Photo: Whats the mobile platform of the future??
more...
No comment yet.
Scooped by BetterBusinessBrand
Scoop.it!

Ad of the Day: Absolut Hits the Desert for Ultra-Hip Swedish House Mafia Music Video | Adweek

Ad of the Day: Absolut Hits the Desert for Ultra-Hip Swedish House Mafia Music Video | Adweek | Brand News | Scoop.it
Absolut vodka loves its video collaborations.
more...
No comment yet.
Scooped by BetterBusinessBrand
Scoop.it!

Ten of the most innovative Twitter brand campaigns with videos

Twitter has always been a great place for brands and businesses to engage with their communities and these ten campaigns are among the most innovative (10 Inspiring Twitter Campaigns With Video Case Studies http://t.co/P4XtJZFZ...
more...
No comment yet.
Scooped by BetterBusinessBrand
Scoop.it!

Apple's new iPad gets unboxed, benchmarked early

Apple's new iPad gets unboxed, benchmarked early | Brand News | Scoop.it
Apple's new iPad may not be hitting store shelves until Friday, but it's already been cracked open and benchmarked. Read this blog post by Josh Lowensohn on Apple Talk.
more...
No comment yet.
Scooped by BetterBusinessBrand
Scoop.it!

Logo & Branding News: DC Comics

Logo & Branding News: DC Comics | Brand News | Scoop.it
Following this weeks news that DC Comics is updating its identity there have been some more visuals released as to how this will draw together the diverse worlds. Designed by Landor, these variati...
more...
No comment yet.
Scooped by BetterBusinessBrand
Scoop.it!

Beijing takes a brand-new approach to "Made in China"

Beijing takes a brand-new approach to "Made in China" | Brand News | Scoop.it
BEIJING (Reuters) - Two new Chinese LCD screens in Beijing's imposing Great Hall of the People will replace screens made by a Japanese competitor, in a sign of resolve to supply the world with Chinese brands and not just Made in China products.
more...
No comment yet.
Rescooped by BetterBusinessBrand from Internet Marketing Strategy 2.0
Scoop.it!

How to Create Great Advertising with Storytelling | Smart Marketing Strategy

How to Create Great Advertising with Storytelling | Smart Marketing Strategy | Brand News | Scoop.it
Why storytelling is such an effective advertising technique and how to tell compelling stories in your smart marketing strategy.

 

Creating stories for advertising can sometimes be tricky -- you've got a short amount of time and need maximum impact in order to gain and keep those eyeballs --and make sales!

 

This article helps us understand th 7 characteristics of effective advertising storytelling, gives us a few lessons for developing your story ad strategy, and then includes a final tip/link about what not to do.

 

Nice -- solid ideas without being too long or difficult to grasp :)


Via Karen Dietz, Robin Good
more...
Karen Dietz's comment, March 11, 2012 6:44 PM
Thank you for re-scooping this Bi!
Karen Dietz's comment, March 13, 2012 9:02 AM
Thank you for re-scooping the article! Have a wonderful week :)
Karen Dietz's comment, March 13, 2012 10:33 AM
Thank you for re-scooping the article Morgan! Have a great week :)
Scooped by BetterBusinessBrand
Scoop.it!

When It Comes To Social Media, Consumers Tell Brands To Speak Only When Spoken To - Forbes

When It Comes To Social Media, Consumers Tell Brands To Speak Only When Spoken To - Forbes | Brand News | Scoop.it
However, a recent survey from J.D. Power points to the risks associated with monitoring: 51% of consumers simply do not want companies to eavesdrop on their conversations and 43% believe that monitoring is an intrusion on their privacy.
BetterBusinessBrand's insight:

“The majority of consumers, 64%, insist that they want companies to respond to social comments only when spoken to.”

more...
No comment yet.
Scooped by BetterBusinessBrand
Scoop.it!

It’s Not About How Hard You Work On Your Blog | Fuel Your Blogging

It’s Not About How Hard You Work On Your Blog | Fuel Your Blogging | Brand News | Scoop.it
more...
No comment yet.
Scooped by BetterBusinessBrand
Scoop.it!

Critical Steps to Avoid a Rebranding Disaster | Branding Business ...

Critical Steps to Avoid a Rebranding Disaster | Branding Business ... | Brand News | Scoop.it
All too often companies enter into a rebranding initiative rebranding initiative only to come out with battle wounds, unfinished work and personal defeat.
more...
No comment yet.
Scooped by BetterBusinessBrand
Scoop.it!

Using Personal Branding to Land Your Dream Job | Expert Staffing

Personal branding can and should play a key role in your job search. Incorporate elements of color, style and narrative theme into your personal brand.
more...
No comment yet.
Scooped by BetterBusinessBrand
Scoop.it!

Online Reputation Management facts For Hotels website | Free ...

Online Reputation Management facts For Hotels website | Free ... | Brand News | Scoop.it
Hotel reputation management is often a comprehensive on the web popularity operations service for the lodge as well as places to stay industry. This provides.
more...
No comment yet.
Scooped by BetterBusinessBrand
Scoop.it!

Google woos brands with ‘TV-style’ metrics for branding campaigns - Digital Intelligence

Google woos brands with ‘TV-style’ metrics for branding campaigns - Digital Intelligence | Brand News | Scoop.it
Google has launched a new metric for online branding campaigns, with more emphasis and insight into how long ads have been viewed, rather than if they have been clicked.
more...
No comment yet.
Scooped by BetterBusinessBrand
Scoop.it!

Corporate Online Reputation Management Expert shares advice for Business Executives

Corporate Online Reputation Management Expert shares advice for Business Executives | Brand News | Scoop.it
Don Sorensen, CEO and founder of online reputation management firm Big Blue Robot, today released guidelines for corporations dealing with reputation management issues. Salt Lake City, Utah (PRWEB) April 19, 2012 With...
more...
No comment yet.
Scooped by BetterBusinessBrand
Scoop.it!

10 hilarious, ridiculous and plain stupid apps Apple hated and pulled from the App Store

10 hilarious, ridiculous and plain stupid apps Apple hated and pulled from the App Store | Brand News | Scoop.it
Some application grow to the top of Apple’s App Store to the delight of creators and the general public.
more...
No comment yet.
Scooped by BetterBusinessBrand
Scoop.it!

Make Money Online: Inspirational Speech by Late Apple CEO, Steve Jobs

Inspirational Speech by Late Apple CEO, Steve Jobs http://t.co/IoTPiB40...
more...
No comment yet.
Scooped by BetterBusinessBrand
Scoop.it!

Nike apologizes for sneaker named after terror group | Articles

Nike apologizes for sneaker named after terror group | Articles | Brand News | Scoop.it
The shoe is called the ‘Black and Tan,’ which is the name of a drink and a paramilitary force that terrorized Ireland. (nice kicks tho!
more...
No comment yet.
Scooped by BetterBusinessBrand
Scoop.it!

Checker-Orlando – Coca-Cola Refreshments – Orlando, FL - Sanford Florida Jobs

Checker-Orlando – Coca-Cola Refreshments – Orlando, FL - Sanford Florida Jobs | Brand News | Scoop.it
Checker-Orlando – Coca-Cola Refreshments – Orlando, FL - Sanford Florida Jobs http://t.co/DVrMPEZH...
more...
No comment yet.
Rescooped by BetterBusinessBrand from Curation, Social Business and Beyond
Scoop.it!

How to Use Social Media To Improve Your Online Reputation

How to Use Social Media To  Improve Your Online Reputation | Brand News | Scoop.it
With social media increasingly becoming the go-to for brand awareness, it comes as no surprise that online marketers have shifted their focus to include it in their marketing strategies.

 

A good social network reputation can go a long way and a bad one has the possibility of tainting your brand forever.

 

Consider these few things ...


1. Get a grip on your goals:

Ensure clear objectives and strategy are consistent

2. Listen:

Feedback is important, take heed as to what people are saying

3. Be newsworthy:

Exciting and current content that will urge people to share

4. Talk to those who are influencers:

Share their content, engage with meaningful replies and make friends with them

5. Monitor your progress:

To ensure that your objectives are being met

6. Improve:

Respond quickly to fix complaints and problems 

Learn from negative input and resolve issues expediently

Written by Andy Jenkins - http://bit.ly/yx4fed ;

Download Infographic - http://bit.ly/xbbEh0 ;


Via maxOz, janlgordon
more...
No comment yet.