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Rescooped by Mike Nicolaassen from Metaglossia: The Translation World
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Artificial Intelligence Will Change Marketing, Branding and Search

Artificial Intelligence Will Change Marketing, Branding and Search | Brand Design | Scoop.it
The artificial intelligence project provides a deep-search experience in one tiny vertical.

Via Charles Tiayon
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Rescooped by Mike Nicolaassen from Business: Economics, Marketing, Strategy
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Personal Branding 101: The Importance of Staying True to Yourself

Personal Branding 101: The Importance of Staying True to Yourself | Brand Design | Scoop.it

Have you ever dreamingly followed an online lifestyle guru, marketing coach or business mentor who appears to have both a “perfect” life and an enviable thriving business?


She surely must have the magic touch from the stream of manufactured social media and personal branding images on her web site.


Via Pantelis Chiotellis
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Brand Admiration Is Earned, Not Given: Here's How to Make It Last Forever

Brand Admiration Is Earned, Not Given: Here's How to Make It Last Forever | Brand Design | Scoop.it
Customer Relationships - Lasting brand admiration is achieved when your business becomes part of who people are (think Mac people) and what they stand for.
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Why A Brand Needs ‘Yes And’ At The Heart Of It - Brand Quarterly

Why A Brand Needs ‘Yes And’ At The Heart Of It - Brand Quarterly | Brand Design | Scoop.it
How can anyone keep up with the world and all its complexities when the steady progress of evolution has been left behind by a crashing series of big bangs?
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Growing a Brand in a Stigmatised Industry

Growing a Brand in a Stigmatised Industry | Brand Design | Scoop.it
The recreational cannabis industry holds lessons for building brands in an industry with negative associations.
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Twitter has a negative vibe and a nebulous purpose - no wonder nobody wants to buy it

Twitter has a negative vibe and a nebulous purpose - no wonder nobody wants to buy it | Brand Design | Scoop.it
First tweet, and wondering why the twitter site is soooo slow on internet explorer?
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Is Your Brand a Trick or Treat? »

Is Your Brand a Trick or Treat? » | Brand Design | Scoop.it
Is Your Brand A Trick or Treat? Do your customers perceive your brand the way you think they should?
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Maak van je kleine bedrijf een groot merk - Hostnet Blog

Maak van je kleine bedrijf een groot merk - Hostnet Blog | Brand Design | Scoop.it
Weten klanten jouw bedrijf niet te vinden? Concurrentie om marktaandeel begint met concurrentie om aandacht. Hoe zorg je dat jouw merk wordt opgemerkt?
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Interaction Design is dead. What now? – Prototyping: From UX to Front End

Interaction Design is dead. What now? – Prototyping: From UX to Front End | Brand Design | Scoop.it
The digital revolution was a gold rush for curious minds. Nobody knew what digital media actually was, only that it was about to impact our lives profoundly. It was unknown territory waiting to be…
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Rescooped by Mike Nicolaassen from What's new in Visual Communication?
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design indaba speaker erik kessels on the importance of making errors

design indaba speaker erik kessels on the importance of making errors | Brand Design | Scoop.it

the dutch creative's goal is to make every piece of work social--something that can engage and become part of a community, rather than just rack up 'likes'.


Via ECAL Library
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Rescooped by Mike Nicolaassen from What's new in Visual Communication?
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“Design has nothing to do with art”: Design legend Milton Glaser dispels a universal misunderstanding

“Design has nothing to do with art”: Design legend Milton Glaser dispels a universal misunderstanding | Brand Design | Scoop.it

Design is not art. It’s a distinction understood by practicing designers, but it still eludes many. In an Oct. 29 talk at the Guggenheim Museum in New York City, the 87-year-old graphic design legend Milton Glaser gave the best definition of the practice of design. “Design is the process of going from an existing condition to a preferred one,” said the 2010 National Medal of Arts recipient. “Observe that there’s no relationship to art.”


Via ECAL Library
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Want to be a better storyteller?  — ooomf labs — Medium

Want to be a better storyteller?  — ooomf labs — Medium | Brand Design | Scoop.it
I started writing regularly a few months ago and I’m constantly trying to improve.
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Rescooped by Mike Nicolaassen from Business Family Enterprises - Moving From Success to Significance
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Why marketers should care about personal branding

Why marketers should care about personal branding | Brand Design | Scoop.it
Personal branding might sound like an unsavoury practice reserved for the gurus and ninjas of the marketing world.

Via Enzo Calamo
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A Guide To A Better Brand Experience For Boring Brands - Brand Quarterly

A Guide To A Better Brand Experience For Boring Brands - Brand Quarterly | Brand Design | Scoop.it
Let’s face it: we all aren’t lucky enough to work for brands like Disney or Nike that have excitement naturally woven into their DNA.  For the majority of brands, creating buzz or improving the customer experience doesn’t happen...
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How to Use Social Feedback to Manage Your Brand Reputation »

How to Use Social Feedback to Manage Your Brand Reputation » | Brand Design | Scoop.it
Customer feedback is extremely valuable for any business. Here are a few simple ways to use social feedback to manage your brand reputation.
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The Formula For Great Customer Experience (Light Series part 1)

How to deliver a great customer experience. Everyone tell you to be customer centric but no one shows you how to do it. We have a formula that helps yo
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Social Media & Branding - TV Commercial

#Setting4Success Social Media & Branding - TV Commercial https://t.co/YVNwKhTKdd #SocialMedia #News
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Understanding VR: What Brands Need To Know - Brand Quarterly

Understanding VR: What Brands Need To Know - Brand Quarterly | Brand Design | Scoop.it
Across many different industries, brands and storytellers have recognised the power of video content and the opportunities it provides for greater customer engagement. More recently, some brands are taking this medium even further, thanks to the arrival of Virtual Reality
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Kiezen = herkend worden! - Het Nieuwe Web

Kiezen = herkend worden! - Het Nieuwe Web | Brand Design | Scoop.it
Even terugkijken. De vorige keer heb ik in het kort een aftrap gegeven voor de serie ‘In 5 stappen naar een succesvolle Corporate Identity’. Daarin heb ik 5 stappen benoemd om te komen tot een succesvolle grafische identiteit van uw organisatie. De stappen zien er als volgt uit: 1. Strategie (hier bevinden we ons) 2. …
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Kodak returns to its 1970s symbol, joining the retrobrand bandwagon

Kodak returns to its 1970s symbol, joining the retrobrand bandwagon | Brand Design | Scoop.it
Kodak is the latest company to undergo a retro rebranding, reverting to its symbol of 34 years. The Kodak “K” is back, originally designed by Peter J. Oestreich in 1971 and used by the photography brand until 2006, though the new iteration by Work-Order uses stacked capitalised type for the word Kodak inside the letterform.
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Rescooped by Mike Nicolaassen from What's new in Visual Communication?
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Fiona O'Leary designs pocket-sized font detector

Fiona O'Leary designs pocket-sized font detector | Brand Design | Scoop.it

Royal College of Art graduate Fiona O'Leary has designed a prototype gadget that can identify the font used in any book or magazine (+ movie).


Via ECAL Library
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Rescooped by Mike Nicolaassen from What's new in Visual Communication?
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Two Unopened Rolls of 1880s Kodak Film Completes Museum's Remarkably Rare Collection

Two Unopened Rolls of 1880s Kodak Film Completes Museum's Remarkably Rare Collection | Brand Design | Scoop.it

There hasn’t been a more fitting Kodak moment for the George Eastman Museum than when they recently purchased two remarkably rare boxes of Kodak films. The first is the only known box of Kodak Film introduced for the Kodak camera in 1888, and the other is one of three boxes of Kodak Transparent Film introduced in 1889.


Via ECAL Library
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The Marketer's Guide to Developing a Strong Brand Identity

The Marketer's Guide to Developing a Strong Brand Identity | Brand Design | Scoop.it
Learn how you can define your company's brand -- or work with an agency to help them define it for you.
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Daniel Benoy's curator insight, April 9, 2013 6:47 AM

This article is extremely relavent when creating a strong brand identity through the use of integrated marketing communication. It explains when doing this a company must first establish its strengths, weaknesses, opportunities and threats. Once this is done they can then look to develop a vision and mission statement which helps create the essence and personality of your brand identity. This article is very effective as it shows you how to implement your brand into the actual market.

alex's comment, April 9, 2013 7:40 AM
The article is interesting as it address many issues with becoming a strong brand. From “What justification are we providing as support?” this is something that I wouldn’t think of when trying to make a brand identity. By addressing so many key points and having so much information it allows readers to have a better understanding about how to create a strong brand identity
Ta-Ral Jhagroo's comment, May 9, 2013 2:04 AM
The article was very relevant and had some stellar points. The article is helpful for a business assessing its brands strength in a market. It comments on good use of the SWOT analysis and vision and mission statements and like Dan stated above, creates the essence and personality of your brand. These are all great points for understanding about how to create strong brand identity in a market.
Rescooped by Mike Nicolaassen from Designer's Resources
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How to be a Better Designer

How to be a Better Designer | Brand Design | Scoop.it
The job of a designer isn’t an easy one. You must assess unfamiliar situations, achieve insight, and use what you’ve learned to synthesize design solutions. Additionally, you must lead clients through a process that might seem foreign to them.

Via Mark Strozier
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Mark Strozier's curator insight, October 9, 2013 3:32 PM

This guy nails it!

"...designers aren’t supposed to be the star of the show. They are backstage workers whose presence should go unknown in the work they produce. Your politics, voice, and creative tendencies all have to take a backseat to your client’s needs." 

Shahana Zubair's curator insight, November 24, 2013 11:33 PM

Every day we designers meet new clients which brings along new challenges , I think a designer should be so flexible in his/ or her way of designing what we should keep in mind is the clients satisfaction if the clients is satisfied  We are satisfied too we can't impose our own ideas on people we are facilitators and we facilitate people for their needs. 

Tyler Richendollar's curator insight, February 8, 2014 8:22 PM

A good overview of some basic practices for a designer-- it's easy to forget core principals.