Design is not art. It’s a distinction understood by practicing designers, but it still eludes many. In an Oct. 29 talk at the Guggenheim Museum in New York City, the 87-year-old graphic design legend Milton Glaser gave the best definition of the practice of design. “Design is the process of going from an existing condition to a preferred one,” said the 2010 National Medal of Arts recipient. “Observe that there’s no relationship to art.”
Let’s face it: we all aren’t lucky enough to work for brands like Disney or Nike that have excitement naturally woven into their DNA. For the majority of brands, creating buzz or improving the customer experience doesn’t happen...
Across many different industries, brands and storytellers have recognised the power of video content and the opportunities it provides for greater customer engagement. More recently, some brands are taking this medium even further, thanks to the arrival of Virtual Reality
Even terugkijken. De vorige keer heb ik in het kort een aftrap gegeven voor de serie ‘In 5 stappen naar een succesvolle Corporate Identity’. Daarin heb ik 5 stappen benoemd om te komen tot een succesvolle grafische identiteit van uw organisatie. De stappen zien er als volgt uit: 1. Strategie (hier bevinden we ons) 2. …
Kodak is the latest company to undergo a retro rebranding, reverting to its symbol of 34 years. The Kodak “K” is back, originally designed by Peter J. Oestreich in 1971 and used by the photography brand until 2006, though the new iteration by Work-Order uses stacked capitalised type for the word Kodak inside the letterform.
There hasn’t been a more fitting Kodak moment for the George Eastman Museum than when they recently purchased two remarkably rare boxes of Kodak films. The first is the only known box of Kodak Film introduced for the Kodak camera in 1888, and the other is one of three boxes of Kodak Transparent Film introduced in 1889.
The job of a designer isn’t an easy one. You must assess unfamiliar situations, achieve insight, and use what you’ve learned to synthesize design solutions. Additionally, you must lead clients through a process that might seem foreign to them.
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