What is content curation? You provide value by identifying a specific target audience, filtering through relevant online content, then sharing only what you find most interesting, trendy or applicable to that audience....
The true power of content curation lies in how you take it past simple sharing to balance original content (brand journalism) with the shared to build influence and thought leadership. By adding consistent, high-value content, your visibility is much higher than just posting original content alone. It amplifies the frequency of your sharing.
Plus, as you integrate original with shared, it also becomes a way to showcase your brand’s culture and differentiators.I would like to add that curating by itself isn’t enough. Focus is critical to success – especially if you are trying to penetrate large topics or industries and build expertise/value....
Comment les entreprises pourront-elles survivre dans leur forme actuelle, alors que tous les fondements de leur existence moderne sont sapés par la tendance à l'individualisation des rapports de travail portée par le numérique ?
Good community managers are worth their weight in gold
SUMMARY: Brands that want to build strong online communities should invest heavily in recruiting world-class community managers, and should encourage them to leverage the company's culture and brand identity in order to forge a coherent digital tribe, Adi Gaskell writes. "[C]reating the right corporate culture is crucial in ensuring that everyone involved in your communities is aware of what's expected of them," Gaskell writes.
A social business embraces employee branding as an asset that breeds loyalty, brand evangelism, competitive differentiation, business outcomes.......
In my travels I encounter organizations that are at opposite ends of the social business spectrum. At one end are those that view social media as primarily a media channel where their brand can market to their intended audience. These organizations are blind to the “social” in social media. They only see media. These are the same organizations that obsess over the stats mentioned above, i.e., fans, followers, re-tweets, etc. For these brands it’s all about maximizing their marketing message across social media channels and measuring the reach of the message and the impact on their marketing programs. This isn’t all bad, but it is a limited view of social media in businessbusiness
.At the other end of the spectrum are those organizations that are led by top management to create engagement with all stakeholders, not just customers. For many businesses this means prioritizing their own employees as key stakeholders for engagement to empower them to be brand ambassadors. For these organizations they see social as a “business” culture. They embrace employee branding as a very positive asset that inherently breeds loyalty and brand evangelism in a natural way. These organizations are focused primarily on business outcomes, and less so on re-tweets, etc....
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.