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Rescooped by Jonathan Wilson from Stratégies de contenu - #SCMW2015
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Infographie : 5 étapes pour créer un contenu social

Infographie : 5 étapes pour créer un contenu social | BRAND CULTURE | Scoop.it
La recette pour avoir du succès sur les réseaux sociaux? Proposer des nouveaux contenus que vos fans pourront partager à leurs proches.

Via Hélène Brevet
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Hélène Brevet's curator insight, August 27, 2013 8:23 AM

Petit rappel des questions à se poser pour créer du contenu viral. 

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Le Coeur De Votre Stratégie Digitale, C'est Le Marketing De Contenu ! - PSST (opinions et tendances 2.0) : le vide poches du planning strategique blog édité par jérémy dumont, directeur du digital ...

Le Coeur De Votre Stratégie Digitale, C'est Le Marketing De Contenu ! - PSST (opinions et tendances 2.0) : le vide poches du planning strategique blog édité par jérémy dumont, directeur du digital ... | BRAND CULTURE | Scoop.it
http://www.markentive.fr/blog/le-coeur-de-votre-strategie-digitale-cest-le-marketing-de-contenu#.UlZ9KlzP_ik.twitter Si vous êtes un lecteur régulier de ce blog, vous aurez constaté que, parmi les différents sujets que nous abordons...
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Rescooped by Jonathan Wilson from Design d'écosystèmes relationnels
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réseaux sociaux et b to b

utilisation des réseaux sociaux en B to B

Via Sébastien Espérance
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Rescooped by Jonathan Wilson from Design d'écosystèmes relationnels
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How to Build SEO into Content Strategy

Let’s be honest: for most content strategists and other people working with online content, SEO is The Worst Part Of The Job. It’s hugely technical, it’s

Via Sébastien Espérance
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Sébastien Espérance's curator insight, October 12, 2013 4:56 AM

Optimisation SEO au sein d'écosystème relationnel

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#Instagram #Tips for #Businesses by @taylork_o

Lets face it. We like to take pictures of everything nowadays. How do you successfully use Instagram as a business to gain more followers, likes, and shares on

Via Sébastien Espérance
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Rescooped by Jonathan Wilson from Curation, Veille et Intelligence Economique
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La Curation, une opportunité de Brand Content par Marc Rougier

Intervention de Marc Rougier lors de la Conférence Stratégies de Contenus Marketing Web - Paris #scmw2013 #brandcontent

Via Elodie Garguilo
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Content Curation and How It Applies to Social Media | Social Media Today

Content Curation and How It Applies to Social Media | Social Media Today | BRAND CULTURE | Scoop.it

What is content curation? You provide value by identifying a specific target audience, filtering through relevant online content, then sharing only what you find most interesting, trendy or applicable to that audience....

 

The true power of content curation lies in how you take it past simple sharing to balance original content (brand journalism) with the shared to build influence and thought leadership. By adding consistent, high-value content, your visibility is much higher than just posting original content alone. It amplifies the frequency of your sharing.

 

Plus, as you integrate original with shared, it also becomes a way to showcase your brand’s culture and differentiators.I would like to add that curating by itself isn’t enough. Focus is critical to success – especially if you are trying to penetrate large topics or industries and build expertise/value....


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Jeff Domansky's curator insight, August 9, 2013 1:26 PM

Great read for curators...

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Intervention "Les media sociaux au service des stratégies de contenus marketing" par Emilie Ogez


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Hélène Brevet's curator insight, July 10, 2013 11:22 AM

Merci à Emilie, LA femme de la conférence, pour cette excellente présentation sur le brand content et ses nombreux exemples concrets. 

On retient particulièrement la typologie du brand content qui doit être au choix:

  • ludique et divertissant
  • Utile et pratique
  • Informatif et découverte


Très instructif !

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[Infographie] Content Marketing Strategy is the New SEO

[Infographie] Content Marketing Strategy is the New SEO | BRAND CULTURE | Scoop.it
Content Marketing Strategy is the New SEO Content marketing, the creation and sharing of content

Via WordPress SEO & Social Media, Mounira HAMDI
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WordPress SEO & Social Media's curator insight, October 1, 2013 8:04 AM

Content Marketing Strategy is the New SEO, an Infographic /@BerriePelser

Juice Creative's curator insight, October 9, 2013 3:31 PM

Note to self: Tons of great information right here.

Pierre-François Mion's curator insight, June 16, 2014 11:36 PM

Don't forget the basis: share knowledge is now the best way to gain consumer's confidence and highlight your branding

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The Epic List of Content Strategy Resources

The Epic List of Content Strategy Resources | BRAND CULTURE | Scoop.it
Over 200+ hand-curated content strategy resources: books, blogs, journals, articles, conferences, and meetups - all in one place!

Via Sébastien Espérance
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Demo Day : Scoop.it

Présentation de la curation et de l'offre Scoop.it pour les professionnels

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Rescooped by Jonathan Wilson from Design d'écosystèmes relationnels
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Content Strategy for Marketers

What do content strategists do? How are they different from content marketers? In this presentation from SMX Advanced 2013, we take a look at content strategy a

Via Sébastien Espérance
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Rescooped by Jonathan Wilson from Transformation, entreprise 2.0, corporate hacking et management
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Le futur du travail dans l’entreprise (1/2) : l’agilité… ou le néant ?

Le futur du travail dans l’entreprise (1/2) : l’agilité… ou le néant ? | BRAND CULTURE | Scoop.it
Comment les entreprises pourront-elles survivre dans leur forme actuelle, alors que tous les fondements de leur existence moderne sont sapés par la tendance à l'individualisation des rapports de travail portée par le numérique ?

Via Karine SACEPE
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Why community management is the key weapon in your digital armory

Why community management is the key weapon in your digital armory | BRAND CULTURE | Scoop.it

Good community managers are worth their weight in gold

 

SUMMARY: Brands that want to build strong online communities should invest heavily in recruiting world-class community managers, and should encourage them to leverage the company's culture and brand identity in order to forge a coherent digital tribe, Adi Gaskell writes. "[C]reating the right corporate culture is crucial in ensuring that everyone involved in your communities is aware of what's expected of them," Gaskell writes.

 

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Making the Leap from Social Media to Social Business

Making the Leap from Social Media to Social Business | BRAND CULTURE | Scoop.it

A social business embraces employee branding as an asset that breeds loyalty, brand evangelism, competitive differentiation, business outcomes.......

 

In my travels I encounter organizations that are at opposite ends of the social business spectrum. At one end are those that view social media as primarily a media channel where their brand can market to their intended audience. These organizations are blind to the “social” in social media. They only see media. These are the same organizations that obsess over the stats mentioned above, i.e., fans, followers, re-tweets, etc. For these brands it’s all about maximizing their marketing message across social media channels and measuring the reach of the message and the impact on their marketing programs. This isn’t all bad, but it is a limited view of social media in businessbusiness

 

.At the other end of the spectrum are those organizations that are led by top management to create engagement with all stakeholders, not just customers. For many businesses this means prioritizing their own employees as key stakeholders for engagement to empower them to be brand ambassadors. For these organizations they see social as a “business” culture. They embrace employee branding as a very positive asset that inherently breeds loyalty and brand evangelism in a natural way. These organizations are focused primarily on business outcomes, and less so on re-tweets, etc....


Via Jeff Domansky, BSN
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Jeff Domansky's curator insight, October 7, 2013 1:10 AM

Start your move to becoming a social business and don't forget your employees.

Jared Hill's curator insight, October 11, 2013 10:47 AM

An interetsing and enlightening read.