Brand content & marketing et usages numériques
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Brand content & marketing et usages numériques
Infographies, articles, veille, marketing autour du brand content et des usages numériques
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Mobile QR Code Usage & Statistics | Visual.ly

Mobile QR Code Usage & Statistics | Visual.ly | Brand content & marketing et usages numériques | Scoop.it
Mobile QR Code Usage & Statistics Infographic for from Printrobot.com showing the amazing growth of QR Code usage.
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Combien de temps devez-vous investir sur les médias sociaux ?

Combien de temps devez-vous investir sur les médias sociaux ? | Brand content & marketing et usages numériques | Scoop.it
Blog Socialshaker
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Marketing de contenu, nouvelle priorité des marketeurs

Marketing de contenu, nouvelle priorité des marketeurs | Brand content & marketing et usages numériques | Scoop.it
Aujourd’hui, le marketing de contenu (ou content marketing) est devenu l’une des priorités des experts du marketing et du référencement. C'est grâce au contenu que les marques pourront développer l...
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What Is Your 2013 Content Marketing Strategy - Dachis Group

"Your 2013 Content Strategy should be to transform your brand to a media company !"

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[Infographie] La recette gagnante du SEO - Optimisation SEO - Polynet, le blog

[Infographie] La recette gagnante du SEO - Optimisation SEO - Polynet, le blog | Brand content & marketing et usages numériques | Scoop.it
Voici une infographie qui résume de manière originale les différents facteurs d'optimisation SEO pour accroître sa visibilité dans les moteurs de recherche, Google en tête.
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25 Newsletter Content Ideas + Bonus Newsletter Idea Resources

25 Newsletter Content Ideas + Bonus Newsletter Idea Resources | Brand content & marketing et usages numériques | Scoop.it
Learning how to write a newsletter is relatively easy. Constantly generating newsletter content ideas is not.

That’s why we’ve put together this list of 25 powerful content ideas, plus a few ad
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Les médias face à la révolution du mobile

Les médias face à la révolution du mobile | Brand content & marketing et usages numériques | Scoop.it
Le succès des smartphones et tablettes pose un nouveau problème aux médias : si une partie de l'audience se déplace...
Neowood's insight:

Zoom sur le paragraphe 4 => Réinventer des modèles pour le mobile, et ne pas transposer le modèle du site web, me semble en effet prioritaire.

 

Pour ma part, ce n'est que personnel ?, je ne clique que par erreur sur les bannières et elles gachent considérablement mon expérience de navigation mobile. Ne parlons pas des intersticiels impossibles à fermer ! 

 

Réfléchir sur l'ergonomie (laisser le choix à l'utilisateur de consulter ou pas la pub) et sur l'offre (offrir un service ou un contenu pertinent par rapport au device que j'ai en main, là où je me trouve ou ce que je fais) serait déjà un bon début pour que le clic soit efficace et pertinent... Et donc monétisable.

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[INFOGRAPHIC] Social Media Marketing: Choose the Right Content For the Job | Heidi Cohen

[INFOGRAPHIC] Social Media Marketing: Choose the Right Content For the Job | Heidi Cohen | Brand content & marketing et usages numériques | Scoop.it
Content makes social media an effective tool for achieving core marketing goals including building brand, attracting prospects, converting customers, and supporting sales and advocates.
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Social content strategy lessons from Brian Solis and Ram Charan

Social content strategy lessons from Brian Solis and Ram Charan | Brand content & marketing et usages numériques | Scoop.it
Social business and an engaging social content strategy go hand in hand. Ask the right questions and speak to and through your audiences.

Via The New Company
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5 Reasons to Use Images for Content Marketing | Business 2 Community

5 Reasons to Use Images for Content Marketing | Business 2 Community | Brand content & marketing et usages numériques | Scoop.it
Everyone knows that you should be running a social media campaign. But you would be surprised by how many elements of that process overlap with content

Via Le Contenu.fr
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16 Articles on Defining Brand Strategy and Business Branding Topics

16 Articles on Defining Brand Strategy and Business Branding Topics | Brand content & marketing et usages numériques | Scoop.it
Business branding (and by business branding we mean the entire brand promise and experience, not just a name and a logo) is an undercurrent throughout Brainzooming blog content.  Brand strategy is ...
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Content Marketing is the New PR

Content Marketing is the New PR | Brand content & marketing et usages numériques | Scoop.it
That is the title of a recent Aberdeen Group report, Publish or Perish: Content Marketing is the New PR, which you can download for free (registration required) here. Content Marketing Leaders and ...
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Infographie : Checklist SEO 2013 - Actualité Abondance

Infographie : Checklist SEO 2013 - Actualité Abondance | Brand content & marketing et usages numériques | Scoop.it
12 avril 2013 - L'infographie d'aujourd'hui nous rappelle les différentes thématiques du monde du SEO en 2013 : tactiques obsolètes et d'avenir, critères fondamentaux par Actualité Abondance
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Inbound marketing: la réemergence des billets de blogs dans les stratégies marketing

Inbound marketing: la réemergence des billets de blogs dans les stratégies marketing | Brand content & marketing et usages numériques | Scoop.it
Les billets sponsorisés ont déjà fait – et font toujours – débat sur la toile. Entre les internautes qui considèrent cette pratique comme forme vicieuse de publicité, ceux qui les voient com
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10 Content strategy visuals that changed the world

Lightning talk slides from London Content Strategy Meetup 26 February 2013. Accompanying video of me talking through it is here: https://togetherlondon.com/talk
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Bienvenue dans l’ère du marketing des valeurs et de l’engagement

Bienvenue dans l’ère du marketing des valeurs et de l’engagement | Brand content & marketing et usages numériques | Scoop.it
Terminé le marketing sans foi ni loi : pour communiquer la valeur d’un produit ou d’un service il faut désormais des valeurs ! Le citoyen consommateur ne croit plus les beaux discours. Communi
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13 Reasons it’s Time to Hire an Inbound Marketing Consultant

13 Reasons it’s Time to Hire an Inbound Marketing Consultant | Brand content & marketing et usages numériques | Scoop.it
Do you need help with your digital marketing strategy? Learn how to hire and utilize the right inbound marketing consultant.
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Infographie : Les plus gros employeurs des community managers sont... des PME!

Infographie : Les plus gros employeurs des community managers sont... des PME! | Brand content & marketing et usages numériques | Scoop.it
27% des community managers travaillent au sein d'une PME. Tel est l'enseignement de d'une enquête réalisée par le Blog du modérateur et Anov Agency. Leurs principales missions?
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42 Hot Tips for Compelling Content Marketing

42 Hot Tips for Compelling Content Marketing | Brand content & marketing et usages numériques | Scoop.it
To celebrate our anniversary, we couldn't resist bringing you 42 of our favorite CMI posts from the past six years. They're chock full of tips, tactics and examples, so use them to go out and creat...
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Beyond Marketing: The Organizational Impact of a Social Signal [INFOGRAPHIC] | Social Media Today

Beyond Marketing: The Organizational Impact of a Social Signal [INFOGRAPHIC] | Social Media Today | Brand content & marketing et usages numériques | Scoop.it
A meaningful social signal can deliver a whole lot more than just marketing exposure. Integrating social media into multiple functions of your organization can benefit operations and yield a distinct competitive advantage.
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10+ Step by Step Guide in Creating Authority Building Machine | All Infographics

10+ Step by Step Guide in Creating Authority Building Machine | All Infographics | Brand content & marketing et usages numériques | Scoop.it
Infographic on Creating Authority website and Business building machine with social Media marketing, link building and content marketing in Google Search Engine

Via The New Company
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Randy Bauer's curator insight, April 21, 2013 2:22 PM

All in One Authority Building Guide. Good to have in your pocket.

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Content Marketing: Why You Shouldn’t Ignore Voice and Tone | Business 2 Community

Content Marketing: Why You Shouldn’t Ignore Voice and Tone | Business 2 Community | Brand content & marketing et usages numériques | Scoop.it
Voice and tone are two common buzzwords in the creative writing classroom—just ask a room full of fiction students. As a regular writing workshop participant,
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Marketing de contenu : quatre vérités qui font mal | Blogue Absolunet

Marketing de contenu : quatre vérités qui font mal | Blogue Absolunet | Brand content & marketing et usages numériques | Scoop.it
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Etude Forrester : le contenu de marque, avenir du marketing digital

Etude Forrester : le contenu de marque, avenir du marketing digital | Brand content & marketing et usages numériques | Scoop.it
Forrester Research a publié il y a quelques jours la dernière édition de son étude consommateurs sur le marketing digital* qui lance un gros pavé dans la m (RT @ChanPerco: Etude Forrester : le contenu de marque, avenir du marketing digital | Viuz ...
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