Brand content & marketing et usages numériques
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Brand content & marketing et usages numériques
Infographies, articles, veille, marketing autour du brand content et des usages numériques
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The Do's and Dont's of Content Marketing - Infographic

The Do's and Dont's of Content Marketing - Infographic | Brand content & marketing et usages numériques | Scoop.it
The Do's and Dont's of Content Marketing for a successful Content Marketing Strategy are outlined in the content Marketing Infographic
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5 Steps for Creating Your First Content Strategy

5 Steps for Creating Your First Content Strategy | Brand content & marketing et usages numériques | Scoop.it
Content is taking over the world! At least, it’s taking over Google and Google pretty much runs the world. So it is more important than ever to have a strong content campaign as a part of your digital strategy.
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The 80 Rules of Social Media

The 80 Rules of Social Media | Brand content & marketing et usages numériques | Scoop.it
The inventor of the web as we know it, Sir Tim Berners-Lee said recently that his next mission was “to bring about world peace”. Seriously. He believes that if people talk to each other, listen and...
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Excellent article qui rappelle avec beaucoup d'humour un certain nombre de règles essentielles pour communiquer sur les réseaux sociaux et qui ne se prive pas de réflexion de fond ! Plein de pertinence !

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Content Marketing Mistakes in Social Media | Social Media Today

Content Marketing Mistakes in Social Media | Social Media Today | Brand content & marketing et usages numériques | Scoop.it
A brand is essentially the sum of what people say about it. We’re connected and social now. And that’s not all. We’re hypercritical, hyperactive and so hyper-online, we’re barely offline when we sleep.
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The ultimate content audit checklist | SEOptimise

The ultimate content audit checklist | SEOptimise | Brand content & marketing et usages numériques | Scoop.it
Our Content Lead, Rachel, looks at how to do a comprehensive content audit. Come and check out this and other great posts on the SEOptimise Blog.
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Content Marketing Infographic | Demand Metric

Content Marketing Infographic | Demand Metric | Brand content & marketing et usages numériques | Scoop.it

To learn more about what content marketing is, how it can benefit your organization and how to get started using this technique to promote your company, check out the following "A Guide to Marketing Genius: Content Marketing" infographic

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10 Remarkable Discoveries About Inbound Marketing in Europe

Here are some of the highlights from HubSpot's first-ever European State of Inbound Marketing Report. To learn more, click here: http://hub.am/10Yp6Mv
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Mercatik - Un Blog Inbound Marketing: Le Guide Twitter complet du Marketeur

Mercatik - Un Blog Inbound Marketing: Le Guide Twitter complet du Marketeur | Brand content & marketing et usages numériques | Scoop.it
Si vous êtes toujours réticent ou mitigé quant à l'utilisation de Twitter dans votre stratégie marketing globale, ce guide saura vous rassurer et vous mettre le pied à l'étrier tout en vous assurant d'être immédiatement efficace.
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Content Marketing 101: Definition, Channels and Success Stories

Content Marketing 101: Definition, Channels and Success Stories | Brand content & marketing et usages numériques | Scoop.it
While many elements of online marketing have changed over the years, content marketing is one that has more or less stayed the same. Sure, we have different way
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David PADEAU's comment, May 6, 2013 1:08 PM
Good article about content marketing which is more and more used by companies for their digital strategy.
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Le picture marketing : définition et évolution | Komunity Web

Le picture marketing : définition et évolution | Komunity Web | Brand content & marketing et usages numériques | Scoop.it
Sur quels réseaux sociaux se développe le picture marketing ? Quels sont les limites et les évolutions de cette technique. Des exemples de picture marketing.
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10 astuces pour écrire du contenu qui assure un bon référencement ~ Médias Sociaux & Moteurs de Recherche

10 astuces pour écrire du contenu qui assure un bon référencement ~ Médias Sociaux & Moteurs de Recherche | Brand content & marketing et usages numériques | Scoop.it
Le contenu rédactionnel d'un site web peut améliorer le classement dans les moteurs de recherche, mais il y a des conditions à respecter.
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The Advanced Guide to Content Marketing

The Advanced Guide to Content Marketing | Brand content & marketing et usages numériques | Scoop.it
The most extensive and detailed guide of advanced content marketing techniques that exists today.
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Jerome D. Simon's curator insight, May 1, 2013 6:13 AM

40 MO de conseils pour créer et gérer du contenu (en format PDF), pour le débutant et l'avancé

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40 exemples pour maîtriser l’expérience de marque : de la TV au mag...

Voici la version illustrée des TENDANCES DE LA COMMUNICATION DIGITALE 2013. 

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14 Content Marketing Twitter Accounts To Follow

14 Content Marketing Twitter Accounts To Follow | Brand content & marketing et usages numériques | Scoop.it
14 Twitter accounts you should be following to get the best content marketing tips and tricks
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The Content Marketer’s Horoscope

The Content Marketer’s Horoscope | Brand content & marketing et usages numériques | Scoop.it
With 91% of B2B marketers using custom content creation, a new professional has emerged over the previous several years.
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Influencia - Etudes - Les « Millenials », champions du numérique !

Influencia - Etudes - Les « Millenials », champions du numérique ! | Brand content & marketing et usages numériques | Scoop.it
Deloitte publie aujourd’hui la 7ème édition de son Observatoire International de la Média Democraty (State of the Media Democracy), qui nous éclaire sur le rapport humain aux technologies numériques.
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L'étude complète est téléchargeable à cette adresse : http://www.deloitte.com/view/fr_FR/fr/Mediatheque/aae7e225f75ee310VgnVCM2000003356f70aRCRD.htm

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Content Marketing Books: Seven Good Choices

Content Marketing Books: Seven Good Choices | Brand content & marketing et usages numériques | Scoop.it
Content marketing is quickly becoming a primary focus on the Web. Here are seven good content marketing books to educate yourself.
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Royaume-Uni : Encore plus de contenu éditorial sur les écrans de CBS Outdoor dans le métro londonien - Ooh-tv

Royaume-Uni : Encore plus de contenu éditorial sur les écrans de CBS Outdoor dans le métro londonien - Ooh-tv | Brand content & marketing et usages numériques | Scoop.it
CBS Outdoor UK a scellé un partenariat avec Lonely Planet pour donner des idées de voyages aux usagers du métro. Plus de 1.000 destinations et sites
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40 Ideas for Engaging Social Media Content You Should Be Posting

40 Ideas for Engaging Social Media Content You Should Be Posting | Brand content & marketing et usages numériques | Scoop.it
Learn 40 ideas for creative content to include in your social media strategy that will triple your engagement!
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The 2013 YouTube Marketing Guide

The 2013 YouTube Marketing Guide | Brand content & marketing et usages numériques | Scoop.it
How does a company that sells blenders attract over 220 million views on YouTube? How does Zappos drive over 250,000 visits a year to its website from YouTube?
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Content marketing strategy: content formats in the new buyer journey

Content marketing strategy: content formats in the new buyer journey | Brand content & marketing et usages numériques | Scoop.it
In-depth overview of the changed buyer journey and how it fits with a content marketing strategy, content formats and buyer personas.
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Jerome D. Simon's curator insight, May 8, 2013 1:04 PM

recommandations de contenu en fonction de l'étape dans le parcours client et donc de ses besoins.

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Google+ : travailler la visibilité et la stratégie des contenus

Google+ : travailler la visibilité et la stratégie des contenus | Brand content & marketing et usages numériques | Scoop.it
Google, en mettant en place Google+, n’a pas voulu refaire ses erreurs. Nous nous souvenons des échecs de Google Wave. Google+ dès le départ séduit par…
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Infographic Of The Day: What Time Is The Internet The Most Awake?

Infographic Of The Day: What Time Is The Internet The Most Awake? | Brand content & marketing et usages numériques | Scoop.it
Answer: 9 a.m. Eastern Standard Time. That’s when the largest number of people in the world are likely awake (and on their computers), according to designer Bård Edlund.
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Les 5 éléments de l'inbound marketing [infographie] | C-Marketing

Les 5 éléments de l'inbound marketing [infographie] | C-Marketing | Brand content & marketing et usages numériques | Scoop.it
Pour réussir la conversion vers l'inbound marketing, chaque entrepreneur doit pouvoir doser les 5 éléments fondamentaux de ce marketing moderne.
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La matrice du marketing de contenu (content marketing)

La matrice du marketing de contenu (content marketing) | Brand content & marketing et usages numériques | Scoop.it
Les agences First 10 (création digitale et inbound marketing) et Smart Insights (marketing digital) ont réalisé une infographie détaillant la matrice du marketing de contenu (content marketing). Ce...
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Adaptation VF !

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