Brand & Content Curation
29.0K views | +0 today
Follow
Brand & Content Curation
Exploring news, trends and insight in brand and content curation. Also follow at http://twitter.com/#!/myrstad.
Your new post is loading...
Your new post is loading...
Scooped by The New Company
Scoop.it!

YouTube Adding 3,000 Movie Titles, Increasing Investment in Partner Content - WebProNews

YouTube Adding 3,000 Movie Titles, Increasing Investment in Partner Content - WebProNews | Brand & Content Curation | Scoop.it
YouTube Seriously Upping its Ante As Go-To Video Site on the Web
YouTube announced today that it is adding about 3,000 new movie titles for rent in the U.S. as well as some new original content from partners as part of the “future of video”.
more...
No comment yet.
Scooped by The New Company
Scoop.it!

Beet.TV: YouTube Partnering with Dublin-based Storyful to Organize Breaking News. Video interview with YouTube manager.

YouTube is partnering with Dublin-based Storyful to curate breaking news on YouTube's CitizenTube channel, says Olivia Ma, manager of news at YouTube in this interview with Beet.
more...
No comment yet.
Scooped by The New Company
Scoop.it!

The YouTube Black Hole: Where Good Videos Go To Die

The YouTube Black Hole: Where Good Videos Go To Die | Brand & Content Curation | Scoop.it
There are hundreds of great videos uploaded every day that never find an audience, because the amount of new content is too great for any curator to wade through. But more and more people will find niche curators to help guide them to the videos they’re most likely to enjoy.
more...
No comment yet.
Scooped by The New Company
Scoop.it!

Google Ready To Spend $100 Million To Get Celebrities Building YouTube Channels (GOOG)

Google Ready To Spend $100 Million To Get Celebrities Building YouTube Channels (GOOG) | Brand & Content Curation | Scoop.it
Let's see Google try to deny it's a media company now. New York Magazine reports Google is talking to Hollywood agents about building YouTube channels filled with original video content centered on celebrity.
more...
No comment yet.
Scooped by The New Company
Scoop.it!

Storyful, YouTube: The value of the impermanent team-up via @SarahMarshall3

Storyful, YouTube: The value of the impermanent team-up via @SarahMarshall3 | Brand & Content Curation | Scoop.it
The team-up between Storyful and YouTube is a fascinating experiment. YouTube, after all, for all its obvious benefits, can be difficult to use for a news experience: Videos can be hard to find. Someone needs to do the crucial work of curation. That’s where Storyful comes in.
more...
No comment yet.
Scooped by The New Company
Scoop.it!

YouTube's Premium-Content Strategy Starts to Take Shape | Digital - Advertising Age

YouTube execs are realizing that video is different from search or even display and that getting critical mass of premium content -- for which advertisers are willing to pay a premium rate -- requires a human touch, and, in some cases, an open checkbook.
more...
No comment yet.
Scooped by The New Company
Scoop.it!

Google And Celebrity Content: The Uh-Oh Moment For TV? - Bastard Machine

Google And Celebrity Content: The Uh-Oh Moment For TV? - Bastard Machine | Brand & Content Curation | Scoop.it
The big worry has always been Google's cash. Google doesn't just have piles of cash - silos of cash -- it's essentially printing money. There are no corporate overlords at any of the five broadcast networks who are printing cash, much less coins. With cash comes worry.
more...
No comment yet.
Scooped by The New Company
Scoop.it!

YouTube Offering Millions for Celebrity-Created Content

YouTube Offering Millions for Celebrity-Created Content | Brand & Content Curation | Scoop.it
YouTube is launching what's understood to be a massive $100 million bid to attract Hollywood talent.
more...
No comment yet.