Brand & Content Curation
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Brand & Content Curation
Exploring news, trends and insight in brand and content curation. Also follow at http://twitter.com/#!/myrstad.
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How Twitter's App Ecosystem Exploded 6X in the Last Year

How Twitter's App Ecosystem Exploded 6X in the Last Year | Brand & Content Curation | Scoop.it
Famously thrilling and troubled web app platform Twitter announced today that it now has 1 million apps developed on top of its microblogging streams, social graph and API. The company says that at this time last year there were only 150,000 apps built on top of Twitter.

A 6X expansion of apps built on top of Twitter between the company's 4th and 5th birthdays is truly remarkable. It's even more remarkable because it's been widely alleged that the developer community is unhappy with Twitter's leadership and feels disinclined to invest in building more apps.
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The Tweetdeck Acquisition: Yet another step in the Splinternet trend - Josh Bernoff in AdAge

The Tweetdeck Acquisition: Yet another step in the Splinternet trend - Josh Bernoff in AdAge | Brand & Content Curation | Scoop.it
Twitter, which has been a very open system, will increasingly become one where the important interactions are controlled by the company. Just like Facebook. Marketers will have to live within these rules.

This is yet another step in a trend we call the Splinternet. The open, standards-based Web experience that we've embraced for the last 15 years is becoming a set of platforms that people love, but that are controlled by companies (like Apple, Facebook, and now Twitter).
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Twitter: 900,000 Apps, 600,000 Developers And 13 Billion API Requests Per Day [STATS] - AllTwitter

Twitter: 900,000 Apps, 600,000 Developers And 13 Billion API Requests Per Day [STATS] - AllTwitter | Brand & Content Curation | Scoop.it
Figures released at the Twitter #devnest conference in San Francisco:
In Q1 2011, Twitter saw a 41% increase in tweets per day
Monthly signups also grew by 52%
Mobile usage has gone through the roof – 104% up on Android, 72% on the iPad, 55% on the iPhone and 51% on Blackberry (this might by why)
There are now 600,000 developers working on apps that use Twitter’s API
A heady 900,000 applications integrate with Twitter in some capacity
Twitter now processes an incredible 13 billion API requests each and every day
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These are the types of apps Twitter thinks developers should be building » TNW Twitter

These are the types of apps Twitter thinks developers should be building » TNW Twitter | Brand & Content Curation | Scoop.it
Twitter‘s #devnest event in San Francisco is under way, and aside from the incredible stats revealed about the Twitter ecosystem, Twitter also mentions the types of apps developers should focus on, namely, Analytics, Content, Curation, Publishing, and Enterprise.
TheNextWeb mentions these examples:
Analytical tools like Klout and ManageFlitter.
Content tools like Twitter Tools for Wordpress or Spread.us
Curation tools like curated.by and Scoop.it
Publishing tools ike Hootsuite and BufferApp.
Enterprise tools like Cotweet and Seesmic.
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Report: Use Of Third-Party Twitter Clients Dwindles To 42 Percent

Report: Use Of Third-Party Twitter Clients Dwindles To 42 Percent | Brand & Content Curation | Scoop.it
Third-party clients are losing marketshare to Twitter clients, as the communications platform expands its offerings, and acquires third-party clients. But still the power users are choosing TweetDeck, UberSocial, Seesmic and other popular third-party clients because they are more feature-rich. These clients also integrate with other social networks, such as Facebook and LinkedIn.
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Twitter to Devs: Don't Make Twitter Clients... Or Else. Mashable digs into the story and background.

Twitter to Devs: Don't Make Twitter Clients... Or Else. Mashable digs into the story and background. | Brand & Content Curation | Scoop.it
Pure play Twitter clients - apps like Echofon & UberTwitter - got a sharp slap on the wrist today from Twitter platform chief Ryan Sarver. if you’re thinking about making an app that displays and sends tweets, Twitter suggest you think again. Especially if that app has a different look and feel or uses different terms than Twitter uses itself. In other words, Twitter wants devs to build apps that use Twitter, not Twitter apps.
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Twitter Drops The Ecosystem Hammer: Don’t Try To Compete With Us On Clients, Focus On Data And Verticals

Twitter Drops The Ecosystem Hammer: Don’t Try To Compete With Us On Clients, Focus On Data And Verticals | Brand & Content Curation | Scoop.it
The message from Twitter is clear: "Third-parties shouldn’t be creating straight-up Twitter clients any further". ... "If I were a third-party developer, I probably wouldn’t invest time in creating a new TweetDeck-like app."
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Twitter to developers: we want to own the pipes, water, and faucets, but feel free to make soap -- Engadget

Twitter to developers: we want to own the pipes, water, and faucets, but feel free to make soap -- Engadget | Brand & Content Curation | Scoop.it
An announcement by Ryan Sarver, a member of the platform team at Twitter, could spell bad news for makers of third-party apps.Twitter has essentially decided that no new apps should be developed "that mimic or reproduce the mainstream Twitter consumer client experience."
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War Is Hell: Welcome to the Twitter Wars of 2011

War Is Hell: Welcome to the Twitter Wars of 2011 | Brand & Content Curation | Scoop.it
Twitter clearly decided to send a message, both to UberMedia and to other third-party developers: Namely, don’t step out of line. No more Mr. Nice Guy?
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Twitter Restricts Use Of Its API, Could It Charge Next?

Twitter Restricts Use Of Its API, Could It Charge Next? | Brand & Content Curation | Scoop.it
Twitter limits its platform once again.
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What if Twitter goes rogue? « electronic museum

What if Twitter goes rogue? « electronic museum | Brand & Content Curation | Scoop.it
There’s three recent-ish developments that many people think point to the fact that Twitter might be changing its strategy soon:
- First, Twitter made some changes to their API which essentially takes the developer focus away from Twitter clients and instead suggests a focus on data,
- Second, they just announced the acquisition of Tweetdeck for an astonishing $40m,
- Third, they have just in the last few days started sending emails by default on all replies and re-tweets

These things might look slightly disparate in nature, but the overall shift is one in which Twitter has more control over the stream of content emanating from the service
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Exclusive: Q&A With TweetDeck CEO Iain Dodsworth on His Sale to Twitter

Exclusive: Q&A With TweetDeck CEO Iain Dodsworth on His Sale to Twitter | Brand & Content Curation | Scoop.it
Q: So to beat this into the ground: TweetDeck will continue to exist as a standalone product? There’s been a lot of speculation that Twitter would buy TweetDeck and then shut it down.
A: Yes, they will continue as standalone products. From a technical standpoint we’ll move towards becoming part of the platform. They won’t be shutting it down, they are in fact investing further in its future.
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NTT Docomo Partners With Twitter For New Location-Based Service In Japan

NTT Docomo Partners With Twitter For New Location-Based Service In Japan | Brand & Content Curation | Scoop.it
Japan’s biggest mobile carrier NTT Docomo today announced it will develop with Twitter a set of new mobile services for its domestic customer base of 58 million. Under the deal, Docomo plans to integrate a “touch and follow” app into NFC-equipped feature phones, allowing two users to start following each other just by placing their handsets together.
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Twitter's API Terms of Service changes - A Storyful Curated Story

Twitter's API Terms of Service changes - A Storyful Curated Story | Brand & Content Curation | Scoop.it
Twitter has recently changed the Terms of Service for its Developer API. This has wide-ranging implications for those programmers who wish to provide alternative ways to access Twitter’s service.
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» Twitter explains why developers shouldn’t build new clients

» Twitter explains why developers shouldn’t build new clients | Brand & Content Curation | Scoop.it
Ryan Sarver, a member of Twitter’s platform/api team, took a few minutes today to address concerns about the Twitter ecosystem and in particular its announcement on Friday that developers shouldn’t develop new twitter clients.
The gist of what Sarver said is this; Twitter won’t be asking anyone to shut down just as long as they stick within the required api limits.
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Twitter flushes innovation in the hopes to gain profitable momentum.

Twitter flushes innovation in the hopes to gain profitable momentum. | Brand & Content Curation | Scoop.it
It's really a twofer they laid down today in slamming all potential twitter clients, effectively saying they're not gonna approve them. ...They are purposefully terminating much of the innovation that made their platform great and that is a really, really, bad move.
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Twitter Declares War on 3rd Party Clients | Joel Housman

Twitter Declares War on 3rd Party Clients | Joel Housman | Brand & Content Curation | Scoop.it
it’s official. Twitter has declared war on its 3rd party client developers. .... One question though…did Twitter release this bombshell on the community on a Friday afternoon where they thought that their userbase would be distracted?
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Ryan Sarver, Platform lead for Twitter: Elaborates Twitter thinking on concistency and ecosystem opportunities

The original post from Ryan Sarver, Platform lead for Twitter: We need to move to a less fragmented world, where every user can experience Twitter in a consistent way. ... A lot of Twitter’s success is attributable to a diverse ecosystem of more than 750,000 registered apps. We will continue to support this innovation.
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UberMedia, Indeed. Bill Gross’ Twitter Ecosystem Empire Just Acquired TweetDeck

UberMedia, Indeed. Bill Gross’ Twitter Ecosystem Empire Just Acquired TweetDeck | Brand & Content Curation | Scoop.it
The number of companies in the Twitter ecosystem keeps contracting. But not for a necessarily bad reason, but because they keep getting purchased. And what's crazy is that it's largely one person who has been buying them up: Bill Gross. We've just learned that his company, now called UberMedia, has just acquired TweetDeck.

We're hearing that the deal, which happened recently, was in the $25 - $30 million range. And this is clearly the largest deal they've done yet as TweetDeck is the largest Twitter client outside of Twitter's own properties. (will be interested to see what happens with this -- why buy a bunch of different Twitter clients? http://j.mp/g6LFGX)
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Understanding Twitter’s valuation

Understanding Twitter’s valuation | Brand & Content Curation | Scoop.it
Count me in with Paul Kedrosky: there's something extremely irritating about Shira Ovide's Deal Journal blog post this morning kvetching about how high the mooted valuation of Twitter is.
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