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Brand & Content Curation
Exploring news, trends and insight in brand and content curation. Also follow at http://twitter.com/#!/myrstad.
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Seven Myths About Transmedia Storytelling Debunked | Henry Jenkins - Fast Company via @feedia

Seven Myths About Transmedia Storytelling Debunked | Henry Jenkins - Fast Company via @feedia | Brand & Content Curation | Scoop.it
Transmedia storytelling is still about the stories and if the stories do not capture the imagination, no amount of transmedia extension can repair the damage. But, we will see innovative new approaches because transmedia as a strategy responds to a media environment that rewards being everywhere your audience might be and giving your fans a chance to drill deeper into the stories they love.
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Producing Transmedia Stories – 10 Reasons why Audiences do it Better… | PERSONALIZE MEDIA

Producing Transmedia Stories – 10 Reasons why Audiences do it Better… | PERSONALIZE MEDIA | Brand & Content Curation | Scoop.it
...than Agencies and Filmmakers. Why do transmedia professionals have a difficult time achieving authentic and fluid transmedia stories and why do 'existing'
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goonth's posterous

goonth's posterous | Brand & Content Curation | Scoop.it
PART V OF FIVE EASY PIECES: NURTURING HOLISTIC MEDIA ECOSYSTEMS #TRANSMEDIA #CURATION #CULTURE #JOURNALISM
The role of transmedial thinking (building stories in open frameworks).
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