Brand & Content C...
Follow
Find tag "The+"
30.8K views | +32 today
Brand & Content Curation
Exploring news, trends and insight in brand and content curation. Also follow at http://twitter.com/#!/myrstad.
Your new post is loading...
Your new post is loading...
Scooped by The New Company
Scoop.it!

Google Rolls Out +1 Button For Websites - Should Be Taken Seriously - Jonah A. Berger

Google Rolls Out +1 Button For Websites - Should Be Taken Seriously - Jonah A. Berger | Brand & Content Curation | Scoop.it
The +1 button doesn’t have Facebook and its seemingly infinite data and social reach manning its controls, but what it does have is Google and its continued dominance of the search engine marketplace. The latter may not mean much to the end user, but to site owners and webmasters alike, any glaring, look-at-me opportunity to improve search engine visibility and ranking is one that must be taken seriously.
more...
No comment yet.
Scooped by The New Company
Scoop.it!

Why +1 Could Crush Facebook (And How Google Could Blow It)

Why +1 Could Crush Facebook (And How Google Could Blow It) | Brand & Content Curation | Scoop.it
We’ve seen Google make a ton of failed forays into the social scene: Remember Google Buzz, Google Wave, Google Knol, Orkut and other ominously hopeful attempts? Yesterday they were joined in hope by Google +1, and while many are saying that it too will fail, I believe Google has a SERIOUS opportunity here. But it’s an opportunity they could just as easily squander. We’ve seen that before.
more...
No comment yet.
Scooped by The New Company
Scoop.it!

Meet +1: Google’s Answer To The Facebook Like Button - Searchengineland

Meet +1: Google’s Answer To The Facebook Like Button - Searchengineland | Brand & Content Curation | Scoop.it
The idea makes a lot of sense. If you’re searching, it’s nice to see if there are any answers that are recommended by your friends. Indeed, it makes so much sense that Google’s already been kind of offering this already through Google Social Search for nearly two years. But now these explicit recommendations become part of that.
more...
No comment yet.
Scooped by The New Company
Scoop.it!

Google's Answer to Facebook Likes: +1 - Gigaom

Google's Answer to Facebook Likes: +1 - Gigaom | Brand & Content Curation | Scoop.it
For the longest time, Google has resisted the idea of human interference in its flagship offering: search. Lately, thanks to the fast growing volume of information and rising importance of social validation, the search giant is changing its tune and is reluctantly embracing humans.
more...
No comment yet.
Scooped by The New Company
Scoop.it!

Official Google Blog: +1’s: the right recommendations right when you want them—in your search results

Today Google enabled you to share recommendations with the world right in Google’s search results. It’s called +1—the digital shorthand for “this is pretty cool.” To recommend something, all you have to do is click +1 on a webpage or ad you find useful. These +1’s will then start appearing in Google’s search results.
more...
No comment yet.
Scooped by The New Company
Scoop.it!

Can Google's Plus One Take On The Facebook Like? - All Facebook

Can Google's Plus One Take On The Facebook Like? - All Facebook | Brand & Content Curation | Scoop.it
Fortunately for Google, it has the world’s largest search engine to integrate this product with immediately, giving publishers a significant reason to implement +1 within their sites. Google accounts for more than 50 percent of incoming traffic on most sites, while Facebook is currently running a distant second in referring traffic.
more...
No comment yet.
Scooped by The New Company
Scoop.it!

Google's Answer to the Facebook “Like” Button: The “+1” - Mashable

Google's Answer to the Facebook “Like” Button: The “+1” - Mashable | Brand & Content Curation | Scoop.it
Google is making a big new push into social with a feature called “+1” that is similar in purpose to the Facebook “Like” button, but integrated directly into the world’s biggest search engine.
more...
No comment yet.
Scooped by The New Company
Scoop.it!

Google +1, Facebook Likes & the Web Commerce Battle

Google +1, Facebook Likes & the Web Commerce Battle | Brand & Content Curation | Scoop.it
Merchants big and small are interested first in Facebook, then in mobile and then in local when it comes to their e-commerce strategies. With nearly 700 million members, Facebook has the momentum to become a big driver of sales for these merchants. And the Like button is at the heart of it.

Google doesn’t like the Likes. Google launched the +1 button, a social signaling effort that at first blush seems to be all about publishers and page views. The Like button, when put in the context of web-commerce, is as powerful an indicator of intent as search is.

more...
No comment yet.
Scooped by The New Company
Scoop.it!

Sure, I Could Join a Google-Based Social Network - But Why? Mathew Ingram analyses the "+1" service

Sure, I Could Join a Google-Based Social Network - But Why? Mathew Ingram analyses the "+1" service | Brand & Content Curation | Scoop.it
The search focus is part of Googles problem: everything the company does is still seen through the lens of search, which is why it has so much trouble understanding how social features work. Search may be interesting to Google, and useful to millions of people, but it’s useful in a purely utilitarian sort of way — not in any kind of social way.
more...
No comment yet.
Scooped by The New Company
Scoop.it!

Ad Industry Execs: Google's +1 Could Hold Us More Accountable

Ad Industry Execs: Google's +1 Could Hold Us More Accountable | Brand & Content Curation | Scoop.it
Ad experts were split on whether Google’s new recommendation system will catch on, but if it does, it’s likely to further an existing move toward marketing transparency.
more...
No comment yet.
Scooped by The New Company
Scoop.it!

Google Wants You to +1, But Why Would You? - readwriteweb

Google Wants You to +1, But Why Would You? - readwriteweb | Brand & Content Curation | Scoop.it
Google announced this morning that it is taking the inclusion of social recommendations in its search results a step further with the introduction of the long-awaited Google +1. Google calls the feature "digital shorthand for 'this is pretty cool'," but we have to wonder - who are you telling and why?
more...
No comment yet.
Scooped by The New Company
Scoop.it!

Everything You Need To Know About Google's +1 - Mashable

Everything You Need To Know About Google's +1 - Mashable | Brand & Content Curation | Scoop.it
Mashable spoke to Google rep Jim Prosser about +1. Here are some of the questions answered. What other questions do you have about the new product?
more...
No comment yet.
Scooped by The New Company
Scoop.it!

How To: Enable Google +1 for your account right now - TNW

How To: Enable Google +1 for your account right now - TNW | Brand & Content Curation | Scoop.it
By now you’ve heard about Google’s new social search feature called +1.The idea is that you’ll end up getting better results when your friends share good results with you. So, by clicking a +1 next to a Google result, you’ll be sharing your preferences as well.
more...
No comment yet.