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Brand & Content Curation
Exploring news, trends and insight in brand and content curation. Also follow at http://twitter.com/#!/myrstad.
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Social media now directly influences search rankings | Christopher S. Penn

Social media now directly influences search rankings | Christopher S. Penn | Brand & Content Curation | Scoop.it
Google’s search results are now being adjusted on a per-person basis depending on the searcher’s social connections.
If you follow me on Twitter and then search for email marketing, Blue Sky Factory will rank higher than it would if you didn’t follow me on Twitter, because I share stuff from BSF on Twitter, and Google’s algorithm assumes that because we’re connected, my voice as a social connection should be more influential to your search than some SEO’s optimizations.

Let that sink in for a moment. That’s monumental for three reasons.
1. Influencers who have large social networks are now causing search engine adjustments based on what they share.
2. “#1 ranking for a keyword” on Google is less meaningful now if the #1 is displaced by social sharing influence.
3. If you’re marketing something, there’s now a direct incentive to build your network as large as possible among your prospective customers. Size matters.
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Bing Incorporates Facebook Data Into Search Results - Tapping The Collective IQ Of The Web

Bing Incorporates Facebook Data Into Search Results - Tapping The Collective IQ Of The Web | Brand & Content Curation | Scoop.it
Search + Social Media = Search , Discuss & Decide
Bing says that they know that decision matter and they just made search more social by incorporating the Facebook data in search results. Bing will now pull Facebook likes—from news, celebs, and movies to bands, brands, and burgers to inform you about the opinions of the people whom you are connected to so that it helps you to decide i.e Bing & Decide.
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Bing Facebook Friends Now Fueling Faster Decisions on Bing - Bings Own Story at the Bing Blog

Bing Facebook Friends Now Fueling Faster Decisions on Bing - Bings Own Story at the Bing Blog | Brand & Content Curation | Scoop.it
At Bing, our mission is to help you make faster, more informed decisions. We designed a new way to experience search, focusing on great design, task completion, instant answers, and vertical categories like shopping and travel to help you make decisions faster.
Today, Bing is bringing the collective IQ of the Web together with the opinions of the people you trust most, to bring the “Friend Effect” to search. Starting today, you can receive personalized search results based on the opinions of your friends by simply signing into Facebook.
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Search vs Social: Friends Close, Enemies Closer? The Click Crowded

Search vs Social: Friends Close, Enemies Closer? The Click Crowded | Brand & Content Curation | Scoop.it
I predict that keywords will remain king of the information search, and the principles of relevancy so championed by the search engines, will support this. What is likely is that we will continue to trust search as the basis, and social as the sounding board, of purchase and information gathering.
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Greplin as The Neutral Search Provider? - How A 19-Year-Old Is Taking On Google.

Greplin as The Neutral Search Provider? - How A 19-Year-Old Is Taking On Google. | Brand & Content Curation | Scoop.it
Apple, Facebook, LinkedIn, etc., they're not able to get access to the data other than your own. Google and Apple compete. They're not sharing data anytime soon. We're Switzerland, because any company creating a product like this cannot be biased to any product over another.
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Facebook, Google Giving Us Information Junk Food, Eli Pariser Warns

Facebook, Google Giving Us Information Junk Food, Eli Pariser Warns | Brand & Content Curation | Scoop.it
- When it comes to content, Google and Facebook are offering us too much candy, and not enough carrots. That's according to political activist and former MoveOn.org executive director Eli Pariser, who warned that the "invisible algorithmic editing of the web" via personalized search results, news feeds and other customized content is threatening to limit our exposure to new information and narrow our outlook.
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Why curation and social search are important for civil society

Why curation and social search are important for civil society | Brand & Content Curation | Scoop.it
NGOs need to build relationships of trust on social networking platforms like Twitter and Facebook in order to attract more visits to their website. in the future more people will find your content from recommendations by online friends than by searching for it from Google.
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Google To Grab Social Search Share But Stock Is Too Dear

Google To Grab Social Search Share But Stock Is Too Dear | Brand & Content Curation | Scoop.it
Google has modified the incorporation of social search results to make them appear more prominently in Google search. With the recent social search update, Google has woken up to the fact that it needs to do more in the social search market to compete against the Microsoft-Facebook combo.
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Greplin’s Social Search Opens Its Doors To All

Greplin lets you search across all of your emails, Facebook data and Twitter stuff with one query. And they haven’t stopped there.
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Google's New Social Search Is Missing Something Super Huge And Important

Google's New Social Search Is Missing Something Super Huge And Important | Brand & Content Curation | Scoop.it
There's one problem -- Google doesn't have data from Facebook, which is the most popular social network in the world, and the place where most people a lot of link and photo sharing.
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Google Expands Social Search Into Google Results

Google Expands Social Search Into Google Results | Brand & Content Curation | Scoop.it
Google is expanding their social search integration into the search results.
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Social Annotations in Search: Now Your Social Network = Rankings

Social Annotations in Search: Now Your Social Network = Rankings | Brand & Content Curation | Scoop.it
As Google scales social search out, concentrates on getting more people claiming their profiles and using logged-in accounts to search (supposedly this number was ~20% in March of 2010), the reach of your social network and the sharing you do to those networks will have a substantive, possibly massive, effect on your search traffic. The socialization of search is more than just Tweeted URLs or Facebook Likes or LinkedIn Shares having a positive first/second-order impact on generic rankings, it's about influencing your social graph to see the content you share in their search results.
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Here’s an Overview of Bing's Newest Facebook Features - Mashable

Here’s an Overview of Bing's Newest Facebook Features - Mashable | Brand & Content Curation | Scoop.it
Here’s an overview of Bing’s new integration with Facebook:
* Search result annotations
* Surfacing content from Likes
* Changes in search rankings
* Improvements to people search
* More Facebook sharing options
* Bing toolbar + Facebook
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Bing Debuts Social Search with New Facebook Integration - ReadWriteWeb

Bing Debuts Social Search with New Facebook Integration - ReadWriteWeb | Brand & Content Curation | Scoop.it
Microsoft's search engine is about to tie its search results to the Facebook social graph in a move that will come as a blow to Google and its +1 initiative. Where Bing will be able to take existing "likes" from friends and integrate them into search, Google +1 has to be added from within search results before someone even clicks on a page. Google's biggest rivals are teaming up to try and make the Mountain View giant irrelevant in the future of social search.
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The Deal: How social is changing search - Vator.tv

The Deal: How social is changing search - Vator.tv | Brand & Content Curation | Scoop.it
"At the end of the day, the best content rises to the top," said Khan. "People have figured out how to game the old search channels. It's harder to game the social graph. The Web gives everybody a megaphone, but if I give someone whose got a crappy message a megaphone, he might yell but no one will pay attention."
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Is search in the traditional sense outdated? The Future of Social Search | ShoutReview

Is search in the traditional sense outdated? The Future of Social Search | ShoutReview | Brand & Content Curation | Scoop.it
We’re just now scratching the surface of what’s possible when one’s expanding social graph becomes intertwined with search. But as time goes on, the social search experience will be so fluid — it will seem more like discovering than searching — we won’t even know it’s happening.
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Why the Search Marketing Industry Must Adapt or Perish - via @sverrejo

Why the Search Marketing Industry Must Adapt or Perish - via @sverrejo | Brand & Content Curation | Scoop.it
With Google cracking down on content farms and the rise of social, search results will have less to do with gaming the system and more to do with you, the user.
According to a 2011 Marketing Sherpa Report, 64% of marketers have begun integrating social media into their search marketing efforts. And there is reason to do so.
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Are Social Search Updates About to Change How We Shop Online? | Social Media Today

Are Social Search Updates About to Change How We Shop Online? | Social Media Today | Brand & Content Curation | Scoop.it
Now that Google and Bing have gained access to your social networks in Facebook and Twitter they can start displaying information publicly shared by your friends online such as which retailers they like and what they think of them.
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Bing deepens 'liked results' Facebook integration | Microsoft - CNET News

Bing deepens 'liked results' Facebook integration | Microsoft - CNET News | Brand & Content Curation | Scoop.it
Microsoft says the feature that highlights Facebook activity around some of Bing's search results has been "extended" to include any and all URLs.
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Greplin makes social search impossibly easy

Greplin makes social search impossibly easy | Brand & Content Curation | Scoop.it
If you need to search for something in your online social life, plug a term into this tool and it will scour all of your personal accounts. Currently accounts include Gmail, Google Apps, Facebook, LinkedIn, Evernote, Dropbox, and Yammer.
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Google steps up social aspect of searches… does this scare anyone else?

Google steps up social aspect of searches… does this scare anyone else? | Brand & Content Curation | Scoop.it
Does the idea of Google social searches seem like an improvement to you, or a scary way for the world to find out about your unhealthy love for lady-cop porn?
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Whoever Gets Social Search Right Will Beat Google -- Just Like Google Beat Alta Vista

Whoever Gets Social Search Right Will Beat Google -- Just Like Google Beat Alta Vista | Brand & Content Curation | Scoop.it
For the last decade, Google has dominated how we get information on our computers, but the time is ripe for a competitor to unseat it.
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Choose your friends carefully: the move to Social Network Curation in 2011 » GfK TechTalk

Choose your friends carefully: the move to Social Network Curation in 2011 »  GfK TechTalk | Brand & Content Curation | Scoop.it
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