Brand & Content Curation
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Brand & Content Curation
Exploring news, trends and insight in brand and content curation. Also follow at http://twitter.com/#!/myrstad.
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Klout for Business: A Useful Metric – but an Incomplete View of Your Customer - Jeremiah Owyang |

Klout for Business: A Useful Metric – but an Incomplete View of Your Customer - Jeremiah Owyang | | Brand & Content Curation | Scoop.it
Recommendations: Brands Must Factor in Relative Influence – not just Absolute Influence. Companies must not rely on a single score like Klout alone, but develop their own formulas to factor in a variety of influence metrics that relate to their specific market
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The Facebook Wall Gets More Relevant (for Brands) - Digital Influence Mapping Project

The Facebook Wall Gets More Relevant (for Brands) - Digital Influence Mapping Project | Brand & Content Curation | Scoop.it
Currently brands have a choice of defaulting their Facebook wall to display posts from the brand, from users or a mix. These all follow the "most recent first" business logic. The net result is that user posts are often a...
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