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Brand & Content Curation
Exploring news, trends and insight in brand and content curation. Also follow at http://twitter.com/#!/myrstad.
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Newspaper paywalls: When metered works, and when it doesn't - Editors Weblog

Newspaper paywalls: When metered works, and when it doesn't - Editors Weblog | Brand & Content Curation | Scoop.it
A flat paywall is not the only option for a newspaper looking to charge for its digital content. In a time when advertising revenue cannot alone carry costs of publishing, The "metered model" is an alternative to the traditional paywall model that looks increasingly attractive to cash-strapped U.S. and European newspapers.
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Traffic Down at Post-Paywall New York Times [STATS]

Traffic Down at Post-Paywall New York Times [STATS] | Brand & Content Curation | Scoop.it
At the end of March, The New York Times finally activated the paywall that it had announced a year earlier. According to Hitwise, the site has seen "a decrease in the overall visits between 5% and 15%" and "a decline in total page views which ranged between 11% and 30%.t it had announced a year earlier.
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The Google Loophole Has Become The Facebook/Twitter Loophole

The Google Loophole Has Become The Facebook/Twitter Loophole | Brand & Content Curation | Scoop.it
First, this action says that spreading virally on social networks like Twitter and Facebook is more important to them than the resulting traffic from Google. And second, this is a strategic bet that they likely believe will result in the most vocal people on the web being less pissed off.
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Analyzing the metered model of online media business

Analyzing the metered model of online media business | Brand & Content Curation | Scoop.it
News organization have implemented such systems in different gradations. At the far end of the spectrum, we have the Times of London: no access to the site without first paying.

Others choose to give some of the site for free and put the most valuable contents — sometimes the digital version of the print edition — behind a paywall.

The third option involves a metered system. The principle is simple: once you’ve seen a certain number of stories in a given period of time, you need to become a paid subscriber to keep viewing the site. Some newspapers have been quite successful at deploying such a metered system.
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The NYT Gets One Thing Right: Facebook Is More Important Than Google

The NYT Gets One Thing Right: Facebook Is More Important Than Google | Brand & Content Curation | Scoop.it
So why do users coming from Facebook and Twitter get unlimited access?
Because, as a reporter from a smaller daily paper told me last fall, social networks are driving a ton of newspaper traffic.
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Why The Guardian Pricing Model Is Wrong (by @baekdal) #publishing

Why The Guardian Pricing Model Is Wrong (by @baekdal) #publishing | Brand & Content Curation | Scoop.it
Yesterday I tweeted
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