Brand & Content Curation
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Brand & Content Curation
Exploring news, trends and insight in brand and content curation. Also follow at http://twitter.com/#!/myrstad.
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Bloggers must be free to call a buzzwordgasm a buzzwordgasm | Sady Doyle | Comment is free | guardian.co.uk

Bloggers must be free to call a buzzwordgasm a buzzwordgasm | Sady Doyle | Comment is free | guardian.co.uk | Brand & Content Curation | Scoop.it
Her piece focused on the movie's marketing, described as a "cross-platform, trans-media campaign" involving "social media game play". This amounts to asking people to promote the movie on Facebook; Tsotis noted that, and joked about it, calling the above-quoted hype a "buzzwordgasm".
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Creativity and Relevance Remain Core Essentials To Media Relations Success, Says Punch

Creativity and Relevance Remain Core Essentials To Media Relations Success, Says Punch | Brand & Content Curation | Scoop.it
Creative approaches and relevance to a publication's readership remain two core components to a successful media relations campaign, irrespective of the sector's evolution in terms of digital and social media.
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Making Content Work for Social Networking - Chose the Relevant Network for The Right Content

Making Content Work for Social Networking - Chose the Relevant Network for The Right Content | Brand & Content Curation | Scoop.it
Which content should be placed on what social network is just as important as the content itself. Content that isn’t relevant to the social network demographic that it is published on may go unnoticed and not have any immediate effect. Content may be king in social media, but it won’t go far if the appropriate strategy isn’t used.
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Is the press release really dead? Active Q&A-thread on Quora.

Is the press release really dead? Active Q&A-thread on Quora. | Brand & Content Curation | Scoop.it
The Q: I have read numerous articles that sending out press releases is so 2010, and that social media direct to consumers is the way forward but find it hard to believe that one should replace the other. The A: Answer (1 of 29): No. Press releases are not dead... yet. Despite losing their relevance, they're still alive for one reason - the distribution system, aka the press release wire services.
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