Brand & Content Curation
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Brand & Content Curation
Exploring news, trends and insight in brand and content curation. Also follow at http://twitter.com/#!/myrstad.
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How Every Company now is a Media Company. Tom Foremski in conversation with Shel Israel

How Every Company now is a Media Company. Tom Foremski in conversation with Shel Israel | Brand & Content Curation | Scoop.it
Some quotes from the interview: 1) Just because you use a blogging platform doesn't make you a blogger. 2) Every company has to publish to its customers, to its staff, to its communitites. 3) Once companies realize that they also have to be media companies there are lots of skills and services they will need.
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Rediscovered: Owned, Bought and Earned Media « ALL THAT IS GOOD - Daniel Goodall

Rediscovered: Owned, Bought and Earned Media « ALL THAT IS GOOD - Daniel Goodall | Brand & Content Curation | Scoop.it
Obviously one of the things available to you is your own web site. Bought media clearly has a role, although often it is overemphasized by agencies who make money out of percentages of media spend. Earning Media is about engaging with consumers on their terms and gaining trust based on genuine understanding.
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Rediscovered: Thoughts On Paid + Earned "Media" - David Armano

Rediscovered: Thoughts On Paid + Earned "Media" - David Armano | Brand & Content Curation | Scoop.it
Earning digital media doesn't mean it's free. It's not. It's just that instead of paying directly for a placement or making arrangements with a partner—you are paying for the time and resources of people who will investigate what's being said about your brand and engage on your behalf.
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Brands Want to Own Their Media, but Find It's Harder Than It Looks | Content Evolving

Brands Want to Own Their Media, but Find It's Harder Than It Looks | Content Evolving | Brand & Content Curation | Scoop.it
Brand and PR managers along with the agencies they retain to help "tell their story" have little idea how to create editorial content in a social media culture that craves 24-7 information instead of the occasional disruption of an advertising or PR campaign.
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