What nonprofits teach the private sector about social media - McKinsey Quarterly - Marketing - Digital Marketing | Brand & Content Curation | Scoop.it
Learn how to harness the power of social media in this case study excerpted from The Dragonfly Effect, by Jennifer Aaker and Andy Smith. Then hear more from the authors in a conversation with McKinsey’s Dan Singer. A Marketing article by McKinsey Quarterly. (Timely piece from @McKQuarterly on what non-profits can teach the private sector thru storytelling (feat. @scottharrison) http://ht.ly/3TEjx)