The best online newsrooms go well beyond that and really take advantage of the web medium. Combining rich content with careful organization and search capabilities, they enable PR pros to provide the media, analysts and bloggers with a vast amount of information without seeming overwhelming.
The ultimate online newsroom should house everything media are looking for in one convenient, easy to navigate spot.
WaPo could allows other publishers content directly into their site — carefully curated for WaPo’s voice. This would marry aggregation with digital curation and provide both consumers and publishers a better option. Publisher keep consumers on their site and make more money from advertising and consumers get to discover content from around the web through the lens of a trusted brand – WaPo.
Apps like Flipboard and Zite are showing traditional media entities what readers really want when it comes to mobile content consumption: smart aggregation, customization and personalization, and a better interface. Why wouldn’t an iPad user just pull in content from hundreds of outlets — via RSS or Twitter, and then read it in Flipboard or Zite? That is the bottom line media outlets are faced with. The aggregation, personalization and customization that such apps allow is the future of content consumption, and traditional media outlets better figure out how to ride that wave or be crushed by it.
A complete paradigm shift in editorial operations is required. Traditional editors will have to learn to collaborate with others and integrate expertise from multiple domains to a much greater extent than they ever have before. As much as I respect editors, this is a control issue. They need to get over it.
Newspapers are LPs: charming, nostalgia-laden, and wonderful. But the era of each is over – and ends of eras are hard. Curating atomized content isn’t a cure. But it’s an emergent opportunity in a landscape where such opportunities are hard to spot. Media companies need people who can build excellent playlists. Once they have them, they have more time to answer the harder question: who makes the songs? But for a Web now predicated on people as nodes, the most valuable assets media institutions have is their journalists, particularly those savvy enough to experiment with the new ecosystem.
Forbes Levis DVorkin: All our staff editors, reporters and contributors are editor-curators who produce what we call authoritative social journalism. We are extending the Forbes brand to the new world of experienced, topic-specific content creators;
Social media have helped create new ways to produce and share multimedia content from breaking news to professional information and advice to family pictures. Instead of worrying about the social media threat, publishers have reasons to be thankful.
At Thursday's paidContent conference, Nick Denton in Gawker acknowledged that his numbers have in fact suffered due to the makeover, which abandoned the standard reverse-chronological scroll of blogs for a more traditional layout in which a single story dominates the homepage.
What's the role of a magazine article in a world gone digital? Can it effectively be retooled for news consumers on the Web? Can content originally created for the Web be transformed for magazine readers?
In less than six years, Arianna Huffington and her team built a media operation second only to the New York Times in terms of traffic, and almost as valuable, while traditional news organizations have struggled to grow online. Why? Because they have too much to lose.
Al Jazeera English debuted the online edition of its show The Stream before an energized crowd last week at an Online News Association meetup in Washington, DC. With The Stream, Al Jazeera may succeed where the majority of American media organizations have fallen short: not only in fully integrating social media into a news operation, but also in embracing the medium as an inherent feature of the new news programming.
Old Media is not going down without a fight. The past few months, content owners, producers, distributors, aggregators and tech enablers all over the media landscape have been pitted in momentous clashes, with tens of billions of dollars of revenue at stake.
At the end of March, The New York Times finally activated the paywall that it had announced a year earlier. According to Hitwise, the site has seen "a decrease in the overall visits between 5% and 15%" and "a decline in total page views which ranged between 11% and 30%.t it had announced a year earlier.
Increasingly our media consumption is coming to us via curated sources like our own personal networks. We certainly need some sort of editorial layer on top of all the vast quantities of social news content that is out there and hopefully more traditional media will jump in to that space because they are the most skilled to take on the role.
Maybe it’s a matter of returning to a line of work you’re used to. Maybe the Web’s ascent and print’s decline is happening a bit more slowly than originally thought. Maybe the only money to be made these days is in print or some tablet-Web-print hybrid. Whatever it is, it appears the old-fashioned print world has a little left in the tank. Pilar Guzman: “I’m very interested in the whole puzzle,” said Guzman, now in her new job at Martha Stewart Living. “I like the print, of course. I still think print is fantastic with the right content. I’m interested in parsing what goes where. What is worthy of print? What is worthy of Web? What is worthy of iPad? And seeing how that all works together.”
The New York Times released Thursday a finished version of the Recommendations platform it quietly introduced in beta in late January. The NY Times wanted to make the site more engaging, to expose content to readers on a more customized, personalized basis.
With business models crumbling, times are hard for journalism. With new technologies come new opportunities, and media organizations must adapt to become data hubs and focus on trust. Successful media companies of the future have to build an infrastructure that turns them into reliable data hubs, able to analyze even very large and complex datasets internally and to build stories on their insights.
The Independent uses the Facebook “Like” button to push specialized content to users. According to The Independent’s Digital Media Editor Jack Riley, consumers’ loyalty to publications may be waning, but their desire to find specific types of news is strong, if not growing.
After Midnight was an experiment in deploying new newsroom tools to create a narrative, using comments as cues for reporting, curating Twitter reactions and photos, and packaging the whole affair (online, at least) using Storify.
It's no secret that in a world of news at Twitter speed, print seems to be getting left farther and farther behind. Like others, I've written about it before, and of course there was the Daily Show's fabulously snarky take... (RT @ckrewson: Potts: Newsrooms, pay attention and go digital-first. The print edition should be the afterthought. http://bit.ly/ekZhD2)
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.