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Brand & Content Curation
Exploring news, trends and insight in brand and content curation. Also follow at http://twitter.com/#!/myrstad.
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How to Build the Ultimate Online Newsroom | Webbiquity | B2B Marketing Blog

How to Build the Ultimate Online Newsroom | Webbiquity | B2B Marketing Blog | Brand & Content Curation | Scoop.it
The best online newsrooms go well beyond that and really take advantage of the web medium. Combining rich content with careful organization and search capabilities, they enable PR pros to provide the media, analysts and bloggers with a vast amount of information without seeming overwhelming.

The ultimate online newsroom should house everything media are looking for in one convenient, easy to navigate spot.
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Washington Post gets into Aggregation business with Trove.com | Vertical Acuity Blog

Washington Post gets into Aggregation business with Trove.com | Vertical Acuity Blog | Brand & Content Curation | Scoop.it
WaPo could allows other publishers content directly into their site — carefully curated for WaPo’s voice. This would marry aggregation with digital curation and provide both consumers and publishers a better option. Publisher keep consumers on their site and make more money from advertising and consumers get to discover content from around the web through the lens of a trusted brand – WaPo.
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Are Apps Like Flipboard the Future of Media?

Are Apps Like Flipboard the Future of Media? | Brand & Content Curation | Scoop.it
Apps like Flipboard and Zite are showing traditional media entities what readers really want when it comes to mobile content consumption: smart aggregation, customization and personalization, and a better interface.
Why wouldn’t an iPad user just pull in content from hundreds of outlets — via RSS or Twitter, and then read it in Flipboard or Zite? That is the bottom line media outlets are faced with.
The aggregation, personalization and customization that such apps allow is the future of content consumption, and traditional media outlets better figure out how to ride that wave or be crushed by it.
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Mass Media vs. Blogs: What Makes Quality Content? | Digital Tonto

Mass Media vs. Blogs: What Makes Quality Content? | Digital Tonto | Brand & Content Curation | Scoop.it
A complete paradigm shift in editorial operations is required. Traditional editors will have to learn to collaborate with others and integrate expertise from multiple domains to a much greater extent than they ever have before. As much as I respect editors, this is a control issue. They need to get over it.
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Breaking Down (Then Rebuilding) the Media Industry, One Atom Of Content At A Time

Breaking Down (Then Rebuilding) the Media Industry, One Atom Of Content At A Time | Brand & Content Curation | Scoop.it
Newspapers are LPs: charming, nostalgia-laden, and wonderful. But the era of each is over – and ends of eras are hard.
Curating atomized content isn’t a cure. But it’s an emergent opportunity in a landscape where such opportunities are hard to spot.
Media companies need people who can build excellent playlists. Once they have them, they have more time to answer the harder question: who makes the songs?
But for a Web now predicated on people as nodes, the most valuable assets media institutions have is their journalists, particularly those savvy enough to experiment with the new ecosystem.
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The soul of media: Curation and editing, all one in the same - Lewis Dvorking at Forbes

The soul of media: Curation and editing, all one in the same - Lewis Dvorking at Forbes | Brand & Content Curation | Scoop.it
Forbes Levis DVorkin: All our staff editors, reporters and contributors are editor-curators who produce what we call authoritative social journalism. We are extending the Forbes brand to the new world of experienced, topic-specific content creators;
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Jay Rosen on bloggers vs journalists | SXSW 2011: | guardian.co.uk

Jay Rosen on bloggers vs journalists | SXSW 2011: | guardian.co.uk | Brand & Content Curation | Scoop.it
New York University's professor of journalism hits out at on partisans on both sides who keep the feud alive.
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Publishers’ Content: The Fuel for the Social Web - IDG

Publishers’ Content: The Fuel for the Social Web - IDG | Brand & Content Curation | Scoop.it
Social media have helped create new ways to produce and share multimedia content from breaking news to professional information and advice to family pictures. Instead of worrying about the social media threat, publishers have reasons to be thankful.
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Gawker Media traffic down 25 percent since redesign - Yahoo! News

Gawker Media traffic down 25 percent since redesign - Yahoo! News | Brand & Content Curation | Scoop.it
At Thursday's paidContent conference, Nick Denton in Gawker acknowledged that his numbers have in fact suffered due to the makeover, which abandoned the standard reverse-chronological scroll of blogs for a more traditional layout in which a single story dominates the homepage.
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Turning Forbes magazine content into Web content -- and vice versa

Turning Forbes magazine content into Web content -- and vice versa | Brand & Content Curation | Scoop.it
What's the role of a magazine article in a world gone digital? Can it effectively be retooled for news consumers on the Web? Can content originally created for the Web be transformed for magazine readers?
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Kristine Lowe: Are newspapers content farms?

Kristine Lowe: Are newspapers content farms? | Brand & Content Curation | Scoop.it
Har Huffpo a content farm? Or; are newspapers content farms too?
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Why Didn't a Newspaper Create HuffPo?

Why Didn't a Newspaper Create HuffPo? | Brand & Content Curation | Scoop.it
In less than six years, Arianna Huffington and her team built a media operation second only to the New York Times in terms of traffic, and almost as valuable, while traditional news organizations have struggled to grow online. Why? Because they have too much to lose.
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A web community with a TV show: Inside The Stream’s efforts to turn broadcasting into a social medium - NiemanLab

A web community with a TV show: Inside The Stream’s efforts to turn broadcasting into a social medium - NiemanLab | Brand & Content Curation | Scoop.it
Al Jazeera English debuted the online edition of its show The Stream before an energized crowd last week at an Online News Association meetup in Washington, DC.
With The Stream, Al Jazeera may succeed where the majority of American media organizations have fallen short: not only in fully integrating social media into a news operation, but also in embracing the medium as an inherent feature of the new news programming.
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Old Media is not going down without a fight - Battles for Survival Batter the Media Landscape | The Wrap Media

Old Media is not going down without a fight -  Battles for Survival Batter the Media Landscape | The Wrap Media | Brand & Content Curation | Scoop.it
Old Media is not going down without a fight.
The past few months, content owners, producers, distributors, aggregators and tech enablers all over the media landscape have been pitted in momentous clashes, with tens of billions of dollars of revenue at stake.
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Traffic Down at Post-Paywall New York Times [STATS]

Traffic Down at Post-Paywall New York Times [STATS] | Brand & Content Curation | Scoop.it
At the end of March, The New York Times finally activated the paywall that it had announced a year earlier. According to Hitwise, the site has seen "a decrease in the overall visits between 5% and 15%" and "a decline in total page views which ranged between 11% and 30%.t it had announced a year earlier.
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How traditional media is changing and curation is at the forefront - Niall Harbison in Traditional Media

How traditional media is changing and curation is at the forefront - Niall Harbison in Traditional Media | Brand & Content Curation | Scoop.it
Increasingly our media consumption is coming to us via curated sources like our own personal networks. We certainly need some sort of editorial layer on top of all the vast quantities of social news content that is out there and hopefully more traditional media will jump in to that space because they are the most skilled to take on the role.
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Is Print Coming Back? Tina Brown, Other Big Editors Return To Print

Is Print Coming Back? Tina Brown, Other Big Editors Return To Print | Brand & Content Curation | Scoop.it
Maybe it’s a matter of returning to a line of work you’re used to. Maybe the Web’s ascent and print’s decline is happening a bit more slowly than originally thought. Maybe the only money to be made these days is in print or some tablet-Web-print hybrid. Whatever it is, it appears the old-fashioned print world has a little left in the tank.
Pilar Guzman:
“I’m very interested in the whole puzzle,” said Guzman, now in her new job at Martha Stewart Living. “I like the print, of course. I still think print is fantastic with the right content. I’m interested in parsing what goes where. What is worthy of print? What is worthy of Web? What is worthy of iPad? And seeing how that all works together.”
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How The New York Times Is Incorporating Social & Algorithmic Recommendations

How The New York Times Is Incorporating Social & Algorithmic Recommendations | Brand & Content Curation | Scoop.it
The New York Times released Thursday a finished version of the Recommendations platform it quietly introduced in beta in late January. The NY Times wanted to make the site more engaging, to expose content to readers on a more customized, personalized basis.
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Flipboard and the end of "sourciness" - O'Reilly Radar

Flipboard and the end of "sourciness" - O'Reilly Radar | Brand & Content Curation | Scoop.it
What likely will fuel Flipboard's success — is the platform's ability to seamlessly present the newly integrated social content without overly focusing on the original source or platform.
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Media Companies Must Become Trusted Data Hubs » Article » OWNI.eu, Digital Journalism

Media Companies Must Become Trusted Data Hubs » Article » OWNI.eu, Digital Journalism | Brand & Content Curation | Scoop.it
With business models crumbling, times are hard for journalism. With new technologies come new opportunities, and media organizations must adapt to become data hubs and focus on trust. Successful media companies of the future have to build an infrastructure that turns them into reliable data hubs, able to analyze even very large and complex datasets internally and to build stories on their insights.
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How The Independent uses Facebook “Likes” to push specialized content to readers | Poynter.

How The Independent uses Facebook “Likes” to push specialized content to readers | Poynter. | Brand & Content Curation | Scoop.it
The Independent uses the Facebook “Like” button to push specialized content to users. According to The Independent’s Digital Media Editor Jack Riley, consumers’ loyalty to publications may be waning, but their desire to find specific types of news is strong, if not growing.
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Metro after midnight: How The Washington Post tapped night owls to make a transportation story social » NiemanLab

Metro after midnight: How The Washington Post tapped night owls to make a transportation story social » NiemanLab | Brand & Content Curation | Scoop.it
After Midnight was an experiment in deploying new newsroom tools to create a narrative, using comments as cues for reporting, curating Twitter reactions and photos, and packaging the whole affair (online, at least) using Storify.
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When the News Gets Old - Recovering Journalist

When the News Gets Old - Recovering Journalist | Brand & Content Curation | Scoop.it
It's no secret that in a world of news at Twitter speed, print seems to be getting left farther and farther behind. Like others, I've written about it before, and of course there was the Daily Show's fabulously snarky take... (RT @ckrewson: Potts: Newsrooms, pay attention and go digital-first. The print edition should be the afterthought. http://bit.ly/ekZhD2)
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How Media Will Relate to Facebook in the Future

How Media Will Relate to Facebook in the Future | Brand & Content Curation | Scoop.it
All media will be personalized in three to five years, Facebook COO Sheryl Sandberg said in September. One of the ways that's likely to happen everywhere just appeared ...
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