Brand & Content C...
Follow
Find tag "Marketing"
28.5K views | +3 today
Brand & Content Curation
Exploring news, trends and insight in brand and content curation. Also follow at http://twitter.com/#!/myrstad.
Your new post is loading...
Your new post is loading...
Scooped by The New Company
Scoop.it!

Content Curation Has Taken Center Stage as Marketing Strategy, per Study Results From HiveFire

Content Curation Has Taken Center Stage as Marketing Strategy, per Study Results From HiveFire | Brand & Content Curation | Scoop.it
First Annual Content Curation Adoption Survey Finds That Almost Half of Marketers Now Implement This Strategy.
more...
No comment yet.
Scooped by The New Company
Scoop.it!

Brands Using Content Curation to Build Thought Leadership, according to survey - MarketingProfs Article

Brands Using Content Curation to Build Thought Leadership, according to survey  -  MarketingProfs Article | Brand & Content Curation | Scoop.it
Nearly one-half of marketing executives (48%) now use content curation—the process of continually finding, organizing, and sharing relevant online content that caters to a specific audience—according to a survey from HiveFire.
more...
No comment yet.
Scooped by The New Company
Scoop.it!

12 Reasons to Put Blogs at the Center of Your Content Marketing

12 Reasons to Put Blogs at the Center of Your Content Marketing | Brand & Content Curation | Scoop.it
Blogs are the optimal choice for your content marketing hub because they’re content chameleons combining the strength of social media with old-fashioned print-publishing functionality. The reality is that in today’s content-driven world, while you may view yourself as a marketer, you’re really a publisher.
more...
No comment yet.
Scooped by The New Company
Scoop.it!

Fred Wilson: “Marketing Is For Companies Who Have Sucky Products”

Fred Wilson: “Marketing Is For Companies Who Have Sucky Products” | Brand & Content Curation | Scoop.it
The best marketing for a startup when it is just getting off the ground are kick-ass products. Great products market themselves.
more...
No comment yet.
Scooped by The New Company
Scoop.it!

Content Marketing Strategies Conference Wrap Up | B2C Marketing Insider

Content Marketing Strategies Conference Wrap Up | B2C Marketing Insider | Brand & Content Curation | Scoop.it
Last week Ardath Albee attended and presented at the Content Marketing Strategies Conference 2011, with speakers focused on storytelling with content marketing. She wraps up the conference here.
more...
No comment yet.
Scooped by The New Company
Scoop.it!

Content Curation Grows Up, Original Content Still Key - Joe Pulizzi

Content Curation Grows Up, Original Content Still Key - Joe Pulizzi | Brand & Content Curation | Scoop.it
In order to position ourselves as the trusted thought leaders, we need to act like media companies and curate the best content on the planet in our niche. BUT, the core of that must be original and compelling content.
more...
No comment yet.
Scooped by The New Company
Scoop.it!

The Three-Legged Stool Strategy of Content Marketing - Joe Pulizzi

The Three-Legged Stool Strategy of Content Marketing - Joe Pulizzi | Brand & Content Curation | Scoop.it
In order to be a leading media content provider, you need to be the expert provider of information using online, print and in-person – the three legs of the stool.
more...
No comment yet.
Scooped by The New Company
Scoop.it!

I Disagree with Fred; Marketing is for Companies that Have Great Products | SEOmoz

I Disagree with Fred; Marketing is for Companies that Have Great Products | SEOmoz | Brand & Content Curation | Scoop.it
I'm a huge believer in inbound marketing, which includes social media, content marketing SEO, video, Q+A and comment marketing. But I'm worried that Fred's post will re-inforce a harmful stereotype that I see a lot in the tech startup world.
more...
No comment yet.
Scooped by The New Company
Scoop.it!

A Successful Example Of Conversion Content Marketing - a Cisco microsite

A Successful Example Of Conversion Content Marketing - a Cisco microsite | Brand & Content Curation | Scoop.it
The call-to-action, which is often glorified in conversion circles, is certainly important. But frankly, it’s not as important as the content for which that call-to-action is associated.
more...
No comment yet.
Scooped by The New Company
Scoop.it!

Nine in Ten Organizations Market with Content, Does Yours? | Vertical Measures

Nine in Ten Organizations Market with Content, Does Yours? | Vertical Measures | Brand & Content Curation | Scoop.it
Did you know that nine in ten organizations market with content? Organizations use eight content tactics on average, the most popular being: social media (excluding blogs) (79%), articles (78%), in-person events (62%) and eNewsletters (61%).
more...
No comment yet.