The majority of the social ecosystem have unfortunately become puppets. Facebook told us to like, send, share, post more, ask for likes. Twitter told us to retweet, reply to tweets. If you were a good puppet your score would go up. The more time you spent behaving as a good puppet, the better you hoped your score would be.
Just as I wrote in this post “Forget the Klout Score, What’s Your Social Zoom Factor” I challenge people to ask themselves WHY! Why and what is it doing for you, your business, and your life to be a good social puppet?