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Brand & Content Curation
Exploring news, trends and insight in brand and content curation. Also follow at http://twitter.com/#!/myrstad.
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#su2011: New online open newsroom a hit for Swedish newspaper | Journalism.co.uk Editors' Blog

#su2011: New online open newsroom a hit for Swedish newspaper | Journalism.co.uk Editors' Blog | Brand & Content Curation | Scoop.it
A pioneering Swedish newspaper that involves its readers in the daily editorial decision-making process says the new approach has been a massive hit with users and advertisers.
Norran, a large regional daily in the north of Sweden, has opened up its newsroom with a tool called eEditor, a live chat powered by CoverItLive where readers can discuss story ideas with journalists in real time.

The blog is monitored by a senior journalist throughout the day. The newslist and minutes from conferences are published online and readers suggest possible angles and ask questions.
Editor-in-chief Anette Novak said Norran had completely overhauled its image by involving readers and being more transparent.
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Note to media: We are all brands now, so get used to it

Note to media: We are all brands now, so get used to it | Brand & Content Curation | Scoop.it
Branding is now an inescapable part of new media. If journalists are using social media to any extent (which they should be), then they are in the process of becoming a brand whether they like it or not.

The journalism business as a whole is becoming a commodity in many ways. But it’s not journalists and media organizations that are redefining it as such, it is the market itself — and the fact that media is becoming something that anyone can do.
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Content, dethroned - Where Content is a signal generator, not a product - Jeff Jarvis

For digital companies, content is not a product to sell but is more a device to generate information about users to increase their value. Content is a signal generator that reveals interests, needs, sometimes location, and more.

We must challenge our every assumption about the role of content and its creators in a new media economy. Media’s role was to make and distribute content because it controlled the means of both. Now they do not. The former audience can make content and media’s role may be to support them in that with tools, platforms, aggregation, curation, promotion, training. The former audience has also taken over the role of distributor when they link, recommend, discuss, and embed content and so the question for media is how to take full advantage of that.
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From @-reply triage to journalistic meme-tracking: How NPR may scale Andy Carvin’s Twitter curation

From @-reply triage to journalistic meme-tracking: How NPR may scale Andy Carvin’s Twitter curation | Brand & Content Curation | Scoop.it
On an average day, Andy Carvin gets 2,000 Twitter @-replies. But his account is growing.
Carvin needs to find a way to up his feeds’ signal-to-noise ratio — and to do it in a way that won’t find him constantly drowning in a sea of @-replies. And on the other side of things, he needs a way of tracing both truth and rumors as they travel along on the currents of the social web.

NPR is thinking of ways to help him do both. Carvin mentioned some intriguing tools that he and his NPR colleagues are thinking of building in the service of “leveraging @acarvin.” Two of them:
- Triaging @-replies.
- Meme-tracking tools that are tailored for journalism.
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How ‘branding’ is ruining journalism - Gene Weingarten

How ‘branding’ is ruining journalism - Gene Weingarten | Brand & Content Curation | Scoop.it
The media is in a frantic, undignified campaign to economize while at the same timeattracting more “eyeballs.” It’s a dangerous situation: Newspapers that used to allocate their resources to deposing dictators and ferreting out corruption are now using them to publish snapshots of their readers’ cats.

This trend is called “user generated content,” or UGC. (Yes, in the new lexicon, “readers” have somehow become “users,” as though, in an effort to habituate people to our product, we’re lacing it with crack. Which we are, sort of. Pandering, and getting pandered to, can be addictive, and it is bad for you.)
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7 Places To Look For Database Journalism Stories - 10,000 Words

7 Places To Look For Database Journalism Stories - 10,000 Words | Brand & Content Curation | Scoop.it
There’s a joke in reporting that one person’s an anecdote and three’s a trend. It’s not really funny, though, because too many stories rely on this metric to prove something’s happening or happened. There’s a better way, it just takes some digging, maybe a FOIA request, and some minimum database skills (which is another topic, but if you’re really serious look into IRE’s training or if you’re still in school, take a computer-assisted reporting course, which your school ought to require).

By analyzing databases on topics on your beat you can find the real trends and back it up with statistics. Your job as a journalist is to make those numbers and statistics meaningful.
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The article and the future of print - and what does "digital first" mean? Jeff Jarvis

The article and the future of print - and what does "digital first" mean? Jeff Jarvis | Brand & Content Curation | Scoop.it
Let’s examine what it means to be digital first. It does not mean just putting one’s stories online before the presses roll.

Digital first, aggressively implemented, means that digital drives all decisions: how news is covered, in what form, by whom, and when. It dictates that as soon as a journalist knows something, she is prepared to share it with her public
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KING TV’s social media manager is "a journalist, a community engager, a customer service rep, a brand advocate, a path builder, and a team coach."

KING TV’s social media manager is "a journalist, a community engager, a customer service rep, a brand advocate, a path builder, and a team coach." | Brand & Content Curation | Scoop.it
I’ve been a producer, a writer, and an editor. I took on the social media role as a sideline to my “day job” two years ago.

Since my position was created last November, the total number of Twitter followers and Facebook fans across all our accounts has nearly doubled. But this isn’t just about numbers – in my job I’m a journalist, a community engager, a customer service rep, a brand advocate, a path builder, and a team coach.
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How journalists can break through the Twitter chaos #andtherestisjustnoise

Following the rise of “citizen journalism” and the ability to instantly get information from reporters all over the world – close to 50 per cent of journalists use social media for research or verification purposes, a figure that is growing every year.

Whichever method you end up using, it is certainly worth dedicating the time to using Twitter to source breaking stories. In getting information from both journalists and the newly-christened citizen journalists “on the ground”, you can get unbiased information in real-time, tipping you off to the biggest of news stories about as quickly as if you were actually there yourself.
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Best Practices for Social Media Verification - Craig Silverman in CJR

Best Practices for Social Media Verification - Craig Silverman in CJR | Brand & Content Curation | Scoop.it
Whether you view it as long overdue or just in time, I believe we are starting to see the emergence of best practices for verifying social media content and citizen reports. Recent weeks and months have seen leading practitioners of social media verification and crowdsourced verification share tips and thoughts to help move the discipline forward.
Among the featured: Mark Little from Storyful, BBC College, Andy Carvin, Paul Bradshaw, Craig Kanalley.
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Twitter as Media: What Happens When Anyone Can Publish? - Mathew Ingram in NYTimes

Twitter as Media: What Happens When Anyone Can Publish? - Mathew Ingram in NYTimes | Brand & Content Curation | Scoop.it
We need more people collecting and curating and making sense of these kinds of stories — whether they are professional journalists or amateurs, or even people who don’t see themselves as journalists at all. We need more ways of curating and making sense of real-time news now that it is coming at us from dozens or even hundreds of different directions.
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No, Twitter Is Not a Replacement For Journalism - Mathew Ingram

No, Twitter Is Not a Replacement For Journalism - Mathew Ingram | Brand & Content Curation | Scoop.it
In the wake of a number of events, including the use of Twitter as a real-time reporting tool by New York Times writer Brian Stelter during the aftermath of the recent tornado in Missouri, media theorist and journalism professor Jeff Jarvis has written a post about how the “article” or traditional news story may no longer be necessary. With so much real-time reporting via social networks, he argues that the standard news article has become a “value-added luxury.”

But I disagree — while real-time reporting is very powerful, we still need someone to make sense of those streams and put them in context. In fact, we arguably need that even more.
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The article as luxury or byproduct - Jeff Jarvis in BuzzMachine

Some news events (should we still be calling them stories?) are better told in process. Some need summing up as articles. That is an extra service to readers. A luxury, perhaps.
News is a process more than a product. An article can be a byproduct of the process. An article can be a luxury. When a story is complex and has been growing and changing, it is a great service to tie that into a cogent and concise narrative. But is that always necessary.
We write articles for many reasons: because the form demands it, because we want the bylines and ego gratification, because we are competitive, because we had to. Now we should write articles when necessary.
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Journalists and Statistics: Paying Attention to the Data of a New Media World - Lewis Dvorkin in Forbes

Journalists and Statistics: Paying Attention to the Data of a New Media World - Lewis Dvorkin in Forbes | Brand & Content Curation | Scoop.it
The new content engine we’re building calls for each full-time staffer and each contributor (all topic-specific experts) to be responsible for attracting and building an audience of repeat visitors — that is, loyal readers — around their brand name and their knowledge. Pandering for traffic is not brand building. Winning the respect of your audience is.

To achieve that, journalists and other experienced content creators need to apply their professionalism to the new ethos of digital publishing. They need to build a bridge from traditional media values to all those traffic numbers.
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Twitter for Newsrooms: Assistance in digital media transition - TNW

Twitter for Newsrooms: Assistance in digital media transition - TNW | Brand & Content Curation | Scoop.it
Twitter has been seen, by the savvy media, as a great source for relaying and finding information. But now, Twitter itself has given us even better guidance for using the service and its features in order to help more stories reach more people.

With a new site called Twitter for Newsrooms, you’ll find a wealth of information from ways to verify sources to the “accepted” standards for embedding Tweets into your stories.
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Dear Gene: A Self-Branding Reply To Gene Weingarten’s Self-Branding Column About Self-Branding

Dear Gene: A Self-Branding Reply To Gene Weingarten’s Self-Branding Column About Self-Branding | Brand & Content Curation | Scoop.it
In a world in which news has been commoditised to the point where no-one will pay for raw facts, it’s the self-branders — those who inject personality, attitude and (dare I say?) opinion into their reporting — who will keep readers flooding through the paywalls, ensuring the survival of the industry we both love.
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Journalism and the social media revolution. It's far too late for half-measures. - JD Lasica

Journalism and the social media revolution. It's far too late for half-measures. - JD Lasica | Brand & Content Curation | Scoop.it
Why are so many news organizations clinging to an online news model from the 1990s when they're losing mindshare — and respect?
This is not an evolution. It's a revolution. And it's far too late for half-measures.

I'll go far as to say that if you took a half dozen of the Mercury News' most talented writers and set them loose to create their own news site on WordPress, they'd have a better news presence than the Mercury News within six months. And perhaps more readers.
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A news Web site goes Facebook-only - Washington Post on news innovation

A news Web site goes Facebook-only -  Washington Post on news innovation | Brand & Content Curation | Scoop.it
The publishers of all-volunteer local news blog Rockville Central made an unusual leap in March: They bagged their traditional Web site and instead moved their operation entirely to Facebook.

Since we shifted from being a standalone Web site to being all-Facebook, we still have many of the same basic chores to perform to keep content running, but we go about them in a slightly different way. One change with using Facebook is that things we used to schedule ahead of time now need to be done at publishing time.

Since the move to Facebook, we link to stories from other sources to a much greater extent. Often, readers will submit stories that they would like us to publish.
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How to Build the Ultimate Online Newsroom | Webbiquity | B2B Marketing Blog

How to Build the Ultimate Online Newsroom | Webbiquity | B2B Marketing Blog | Brand & Content Curation | Scoop.it
The best online newsrooms go well beyond that and really take advantage of the web medium. Combining rich content with careful organization and search capabilities, they enable PR pros to provide the media, analysts and bloggers with a vast amount of information without seeming overwhelming.

The ultimate online newsroom should house everything media are looking for in one convenient, easy to navigate spot.
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CHART OF THE DAY: Huffington Post Traffic Zooms Past The New York Times

CHART OF THE DAY: Huffington Post Traffic Zooms Past The New York Times | Brand & Content Curation | Scoop.it
The Huffington Post has zipped past the New York Times in monthly uniques, according to data from comScore.
It's an impressive feat. As AOL employee Brad Garlinghouse put it on Twitter, "Six years to disrupt 100 years."
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10 tips for using social media as a news gathering tool - news:rewired

10 tips for using social media as a news gathering tool - news:rewired | Brand & Content Curation | Scoop.it
Speakers at news:rewired – noise to signal, which was held at Thomson Reuters on Friday, shared numerous tips on social media tools that are of use to the journalist when newsgathering and sorting out the social media chaos.

Here are 10 tips.
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AOL's Newsroom Is Now Bigger Than The New York Times's

AOL's Newsroom Is Now Bigger Than The New York Times's | Brand & Content Curation | Scoop.it
AOL's newsroom is now bigger than the New York Times'.
Come again?
AOL's news and content operation now has three main parts: Huffington Post, Patch, and the legacy AOL brands and sites. At last count, Patch had about 800 editorial staffers, Huffpo about 200, and the rest of AOL about 300.
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Discovered: Sources go direct - Dave Winer in Scripting News

Discovered: Sources go direct - Dave Winer in Scripting News | Brand & Content Curation | Scoop.it
There is a vacuum that is being filled by what some call "User Generated Content." I don't like that term. Instead, I call it "Sources Go Direct." Same idea, but with more respect and emphasis on quality. Sure, some of the stuff you read online is crap, but some of it is the quality stuff we crave.
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Meet the new boss: Jill Abramson’s NYT ascent and its potential impact on the digital side of the Times

Meet the new boss: Jill Abramson’s NYT ascent and its potential impact on the digital side of the Times | Brand & Content Curation | Scoop.it
The New York Times will have a new leader in the newsroom. Jill Abramson will replace Bill Keller, who is moving to a writing job at the paper. What will her ascent mean for the digital side of the Times?

We can only guess what Jill Abramson’s promotion will mean for the Times’ digital strategy — but to the extent that she’s carved out an outward-facing identity on the subject, it’s been notably pro-web.

Jennifer Preston, former Times social media editor, chimed in after today’s announcement: “Jill has always been highly supportive of our real-time Twitter publishing/curation efforts.”
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Styles of live blog: Guardian, New York Times, BBC, FT | Multimedia Journalism via @andybull

Styles of live blog: Guardian, New York Times, BBC, FT | Multimedia Journalism via @andybull | Brand & Content Curation | Scoop.it
Live blogging can be broadly defined as a technique of live reporting whereby the journalist covers a fast-moving and often very messy and confused event with a very regularly updated stream of latest snippets of information.

The basis for live reporting is usually text, but the addition of stills, live-streamed video clips and on-the-spot audio using Audioboo or other platforms can add greatly to the effectiveness of a live blog.

Live blogging can be practised from a desk, in which case the journalist running the live blog is finding, sifting, curating and publishing material from third parties.
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