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Brand & Content Curation
Exploring news, trends and insight in brand and content curation. Also follow at http://twitter.com/#!/myrstad.
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Real Curation Requires Effort, Point of View | Open Parenthesis via @jeffespo

Real Curation Requires Effort, Point of View | Open Parenthesis via @jeffespo | Brand & Content Curation | Scoop.it
If you aggregating blog posts and tweets on a given subject, but not exercising editorial control or influence, let’s just call that content aggregation. If you’re putting serious effort, vision, perspective, and consistency into choosing, arranging, and expressing a point of view through the act of assembling the collection, you just might be doing real curation.
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Why Curation Is Important to the Future of Journalism - the curator has become a journalist by proxy

Why Curation Is Important to the Future of Journalism - the curator has become a journalist by proxy | Brand & Content Curation | Scoop.it
Journalism is thriving thanks in no small part to the role and importance of the online media curator. The art of information gathering, analysis and dissemination has arguably been strengthened over the last several years, and given rise and importance to a new role: the journalistic curator.
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Content Curation – It’s What’s for Breakfast These Days

Content Curation – It’s What’s for Breakfast These Days | Brand & Content Curation | Scoop.it
Understanding and utilizing content curation is important for brands. How do you improve your chances of getting seen, and of engaging with your fans?
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Content Curation – How Infopreneurs Can Quickly Add Value | How To Blog & Information Marketing

Content Curation – How Infopreneurs Can Quickly Add Value | How To Blog & Information Marketing | Brand & Content Curation | Scoop.it
Content curation, a term that gained popularity in 2010, is the art of culling relevant, valuable and useful information from the vast ocean of data, and presenting it in a cohesive, interesting and comprehensive style that gives a ‘big picture’ view of a specific niche topic.

No longer can anyone claim that they can peruse and make sense of all the content that exists (and is being constantly added) on even a very narrow range of subjects. 47 million websites were added in 2009 and an estimated 550 billion documents exist online today.

The role of a content curator was first proposed around 2004, when the catchy term ‘Newsmastering’ was introduced by Robin Good of MasterNewMedia.com to describe a dedicated content analyst who would gather, collate and categorize content from various sources and compile it for consumption by those who are interested.
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10 imperatives of the marketing revolution - Thomas Coustenoble

10 imperatives of the marketing revolution - Thomas Coustenoble | Brand & Content Curation | Scoop.it
The starting point in the marketing revolution: the marketing must be accountable. This starting point is a unique opportunity to deliver more value and innovation to your ecosystem (not just clients). Most of all, it's a healthy way to prioritize, manage by objective and remove workloads with low impact to the business.
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