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Brand & Content Curation
Exploring news, trends and insight in brand and content curation. Also follow at http://twitter.com/#!/myrstad.
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Content Curation And The Future Of Search: The Howard Rheingold's Interview

Content Curation And The Future Of Search: The Howard Rheingold's Interview | Brand & Content Curation | Scoop.it
Are content curation and the future of search converging? Who will you trust when it comes to find out what alternatives to a problem are out there and you have only an Internet connection? How much individual freedom do you want to sacrifice to an algorithm, no matter how accurate?

Content and search curation, done by humans for other fellow humans, may be the best solution of all. In this recent video interview that Howard Rheingold recorded with me, I introduce some of the basics of content curation, its role, importance and the characteristics, traits and tools required to do it properly.
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The filter bubble and public reason « George Brock

The filter bubble and public reason « George Brock | Brand & Content Curation | Scoop.it
I went to listen to Eli Pariser, author of “The Filter Bubble: what the internet is hiding from you”. I wasn’t convinced, in several ways.

The key is transparency: if we know exactly how search engines filter and how Facebook tunes the use of the “Like” button, we have the information we need to choose. We can make use of Google and Facebook rather than being used by them.

The problem lies in current concealment of the exact ways in which information utilities manage information, not in the fact that they are doing it. If we know what they are up to, we can choose whether to mind or not. Only then should we worry about whether something is bad enough to be stopped by law.
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Social media now directly influences search rankings | Christopher S. Penn

Social media now directly influences search rankings | Christopher S. Penn | Brand & Content Curation | Scoop.it
Google’s search results are now being adjusted on a per-person basis depending on the searcher’s social connections.
If you follow me on Twitter and then search for email marketing, Blue Sky Factory will rank higher than it would if you didn’t follow me on Twitter, because I share stuff from BSF on Twitter, and Google’s algorithm assumes that because we’re connected, my voice as a social connection should be more influential to your search than some SEO’s optimizations.

Let that sink in for a moment. That’s monumental for three reasons.
1. Influencers who have large social networks are now causing search engine adjustments based on what they share.
2. “#1 ranking for a keyword” on Google is less meaningful now if the #1 is displaced by social sharing influence.
3. If you’re marketing something, there’s now a direct incentive to build your network as large as possible among your prospective customers. Size matters.
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Curation Nation? Or Is It The Filter Bubble? | Fast Company

Curation Nation? Or Is It The Filter Bubble? | Fast Company | Brand & Content Curation | Scoop.it
Everyone seems to think we want to see less, rather than more, information. And they are exploring more and more different ways to filter what we see. I'm not so sure.
I maintain that the jury will be out on this one for a long time, especially since the underlying question is one of how much individual freedom we want to sacrifice to an algorithm, no matter how accurate.
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Online Personalization Creates Echo Chamber to Affirm Biases - NYTimes

Online Personalization Creates Echo Chamber to Affirm Biases - NYTimes | Brand & Content Curation | Scoop.it
ON the Web, we often see what we like, and like what we see. Whether we know it or not, the Internet creates personalized e-comfort zones for each one of us.

Give a thumbs up to a movie on Netflix or a thumbs down to a song on Pandora, de-friend a bore on Facebook or search for just about anything on Google: all of these actions feed into algorithms that then try to predict what we want or don’t want online.

And what’s wrong with that?

Plenty, according to Eli Pariser, the author of “The Filter Bubble: What the Internet Is Hiding From You.” Personalization on the Web, he says, is becoming so pervasive that we may not even know what we’re missing: the views and voices that challenge our own thinking.
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There is a new group of gatekeepers in town, and this time, they’re not people, they’re code. Eli Pariser

There is a new group of gatekeepers in town, and this time, they’re not people, they’re code. Eli Pariser | Brand & Content Curation | Scoop.it
Personalized information filters pose a threat to democracy.
Today’s Internet giants — Google, Facebook, Yahoo and Microsoft — see the remarkable rise of available information as an opportunity. If they can provide services that sift though the data and supply us with the most personally relevant and appealing results, they’ll get the most users and the most ad views. As a result, they’re racing to offer personalized filters that show us the Internet that they think we want to see. These filters, in effect, control and limit the information that reaches our screens.
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The Filter Bubble: Algorithm vs. Curator & the Value of Serendipity - Maria Popova & Eli Paris discussing

The Filter Bubble: Algorithm vs. Curator & the Value of Serendipity - Maria Popova & Eli Paris discussing | Brand & Content Curation | Scoop.it
Maria Popova talking with Eli Paris on the topic of his new book, The Filter Bubble — a compelling deep-dive into the invisible algorithmic editing on the web, a world where we’re being shown more of what algorithms think we want to see and less of what we should see.
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Web inventor Tim Berners-Lee weighs in: “There’s danger in the filter bubble”

Web inventor Tim Berners-Lee weighs in: “There’s danger in the filter bubble” | Brand & Content Curation | Scoop.it
Web inventor Tim Berners-Lee:
"There’s danger in the filter bubble… Once you’re bracketed as somebody who buys pretty expensive stuff, the web won’t show you the cheap stuff and so you wont believe that the cheap stuff exists. You’ll have a twisted view of the world.
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The real Filter Bubble debate - Gabriel Weinberg's Blog

The real Filter Bubble debate - Gabriel Weinberg's Blog | Brand & Content Curation | Scoop.it
My view is that when it comes to search engines in particular, the use of personal information should be as explicit and transparent as possible, with active user involvement in creating their profiles and fine-grained control over how they are used. Personalization is not a black and white feature. It doesn't have to be on or off. It isn't even one-dimensional. At a minimum users should know which factors are being used and at best they should be able to choose which factors are being used, to what degree and in what contexts.

If you do not do that, and instead rely on implicit inference from passive data collection (searches, clicks, etc.), then the search engine is just left to "guess" at your personal profile. And that's why the examples from The Filter Bubble seem creepy to a lot of people. It seems like the search engine algorithm has inferred political affiliation, job, etc. without being explicitly told by the user.
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The downside of Facebook as a public space: Censorship. And: Who is watching the watchmen?

The downside of Facebook as a public space: Censorship. And: Who is watching the watchmen? | Brand & Content Curation | Scoop.it
The benefits of being on Facebook are fairly obvious by now. This quasi-public space is also owned and controlled by a corporate entity who has its own views about what kinds of behavior should be allowed. That inevitably raises questions about whether the site is engaging in what amounts to censorship.
More and more of our information is being filtered by a corporate entity, with its own desires and rules, not all of which are obvious. The implications of that are profound.
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Why Web Personalization May Be Damaging Our World View

Why Web Personalization May Be Damaging Our World View | Brand & Content Curation | Scoop.it
Web giants like Google and Facebook learn our preferences to provide a better experience, but they may only be serving up content we like, rather than content we need to see.
On the surface, there are clear benefits to filtering for both businesses and consumers. Personalization equates to greater relevance, and for web publishers, relevant content and ads means more clicks and ultimately more money. For users, relevance means less time spent finding content they’ll enjoy.
According to former MoveOn.org executive director and current board president Eli Pariser, however, there are dangerous, unintended consequences to filtering. In this new book, The Filter Bubble, Pariser argues that all this filtering is starting to isolate us.
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Seven Things Human Editors Do that Algorithms Don't (Yet) - Eli Pariser in Harvard Business Review

Seven Things Human Editors Do that Algorithms Don't (Yet) - Eli Pariser in Harvard Business Review | Brand & Content Curation | Scoop.it
In theory, personalization can do a better job at a lower price: what's not to love?
In practice, a lot. While personalized feeds are taking off, they still fall short of good human editors in some important ways. Here are seven of them.
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The negative side of digital curation and personalization | Glorified Monkey

The negative side of digital curation and personalization | Glorified Monkey | Brand & Content Curation | Scoop.it
This video from TED by Eli Pariser talks about the negative side of both online personalization and digital curation.
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Guillaume Decugis's comment, May 24, 2011 8:57 AM
Actually I think this video talks about filtering and is a great praise of human or social curation. Here's my take on it: http://bit.ly/mgzUKR

Happy to debate! ;-)