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Brand & Content Curation
Exploring news, trends and insight in brand and content curation. Also follow at http://twitter.com/#!/myrstad.
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A news Web site goes Facebook-only - Washington Post on news innovation

A news Web site goes Facebook-only -  Washington Post on news innovation | Brand & Content Curation | Scoop.it
The publishers of all-volunteer local news blog Rockville Central made an unusual leap in March: They bagged their traditional Web site and instead moved their operation entirely to Facebook.

Since we shifted from being a standalone Web site to being all-Facebook, we still have many of the same basic chores to perform to keep content running, but we go about them in a slightly different way. One change with using Facebook is that things we used to schedule ahead of time now need to be done at publishing time.

Since the move to Facebook, we link to stories from other sources to a much greater extent. Often, readers will submit stories that they would like us to publish.
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"The future of Facebook is a sort of "TV Guide" for the media" - Facebook's Journalist Ambassador Lavrusik

"The future of Facebook is a sort of "TV Guide" for the media" - Facebook's Journalist Ambassador Lavrusik | Brand & Content Curation | Scoop.it
Meet Facebook's Journalist Ambassador, Vadim Lavrusik.
"Especially for us print folks, we're used to hiding behind our byline," he says. But now that everyone can publish, a newspaper's brand-name alone doesn't guarantee credibility. Savvy readers will follow up, ask questions, tweet criticism, and send updates. "The conversation that takes place after the publication is just as much a part of that process."
"As journalists, we're almost just as responsible for the distribution of news."
"The future of Facebook is a sort of "TV Guide" for the media, where our friends' newsfeed becomes an almost exhaustive directory for what we wish to consume."
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You’re a Journalist, Not a Facebook Webmaster - Geordie Guy

I’ve had it up to here (imagine I’m indicating about halfway up my forehead) with news outlets publishing on and linking to content on Facebook.
If you are a journalist, stop this. There is no good reason to do it and a tonne of good reasons not to. Curate your own news, produce your own content, and be your own brand online.
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How to use Facebook friends and influence people through curation tools - The Economist

How to use Facebook friends and influence people through curation tools - The Economist | Brand & Content Curation | Scoop.it
Journalists are increasingly being implored by editors and commercial types to embrace social media—that is, after all, where most readers reside these days. It is also the home of many a potential—and often unwitting—citizen journalist. As such, total immersion in Facebook, Twitter and the like is fast becoming part and parcel of a reporter's job description.
Curation tools will not replace in-depth journalism, on which they continue to rely for much of their content. Still, it looks like social media are here to stay; any help in dealing with their ever expanding ranks is therefore welcome.
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Drudge Report Sends More Traffic Than Facebook or Twitter to Some News Sites - Chris Crum at WebProNews

Drudge Report Sends More Traffic Than Facebook or Twitter to Some News Sites - Chris Crum at WebProNews | Brand & Content Curation | Scoop.it
The Drudge Report clearly has a dedicated audience, and has made a name for itself over the years as a brand that audience trusts, which makes it a powerful tool for content curation.
I do think we will see news consumers start to use Twitter more effectively as a content curation tool (both inbound and outbound) going forward, particularly as Twitter puts more focus on getting users to understand how to use it.
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Facebook & social journalism | Facebook has launched a new "Journalists on Facebook" Page.

Facebook & social journalism | Facebook has launched a new "Journalists on Facebook" Page. | Brand & Content Curation | Scoop.it
Facebook has launched a new “Journalists on Facebook” Page to serve as an ongoing resource for the growing number of reporters using Facebook to find sources, interact with readers, and advance stories. The Page will provide journalists with best practices for integrating the latest Facebook products with their work and connecting with the Facebook audience.
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Facebook Patents "Curated Search" To Attack Google - Business Insider

Facebook Patents "Curated Search" To Attack Google - Business Insider | Brand & Content Curation | Scoop.it
Facebook was recently awarded a patent on "curated search," which involves ranking search results according to a link's popularity with a user's social graph. This could have huge implications.
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How The Independent uses Facebook “Likes” to push specialized content to readers | Poynter.

How The Independent uses Facebook “Likes” to push specialized content to readers | Poynter. | Brand & Content Curation | Scoop.it
The Independent uses the Facebook “Like” button to push specialized content to users. According to The Independent’s Digital Media Editor Jack Riley, consumers’ loyalty to publications may be waning, but their desire to find specific types of news is strong, if not growing.
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Facebook CTO says news next in social revolution

Facebook CTO says news next in social revolution | Brand & Content Curation | Scoop.it
Each week we ask chief technology officers and other high-profile tech decision-makers three questions.
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By The Numbers: How Facebook Says Likes & Social Plugins Help Websites

By The Numbers: How Facebook Says Likes & Social Plugins Help Websites | Brand & Content Curation | Scoop.it
Here’s what Facebook says about media sites using Like buttons and other social plugins:
The average media site integrated with Facebook has seen a 300% increase in referral traffic.
ABCNews.com, Washington Post and The Huffington Post are said to have more than doubled their referral traffic from Facebook since adding social plugins.
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Facebook's growing role in news and social journalism. New presentation from Facebook's Vadim Lavrusik on Prezi

Facebook's Vadim Lavrusik gave a presentation tonight at Columbia University School of Journalism on how journalists are utilizing Facebook in their reporting and storytelling. Lavrusik is Facebook's new Journalist Program Manager and earlier worked in Mashable.
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How journalists can make use of Facebook Pages - Vadim Lavrusik, Facebook Journalist Program Manager

How journalists can make use of Facebook Pages - Vadim Lavrusik, Facebook Journalist Program Manager | Brand & Content Curation | Scoop.it
The Facebook News Feed is essentially a social newspaper. With it, you’re able to read and discover news shared by your friends, journalists, and media organizations you like. The personalized news stream includes everything from news about your friends’ lives to their reactions to a news article. It’s not only what is being shared, but who is sharing it that’s important.
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Facebook's role in news is growing, Pew study says

Facebook's role in news is growing, Pew study says | Brand & Content Curation | Scoop.it
Google remains the top source of traffic to the top 25 general news websites, but Facebook is emerging as a "critical player" for how consumers find and share news stories, according to a study released today.
"Google and Facebook are increasingly set up as competitors (for) sorting through the material on the Web," the Pew Research Center report said.
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Facebook trying to 'friend' journalists - CNN

Facebook is taking major steps to ensure that its News Feeds contain more actual news. The social media giant is hiring someone to build relationships with reporters and news organizations. The new hire also will help organize journalism-focused events, the first of which will take place this month at Facebook's headquarters in Palo Alto, California.
"The goal is to build programs that bridge the gap between journalists and Facebook,"Twitter is very public. It's an informational platform. It's easy to see the application for news."
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The NYT Gets One Thing Right: Facebook Is More Important Than Google

The NYT Gets One Thing Right: Facebook Is More Important Than Google | Brand & Content Curation | Scoop.it
So why do users coming from Facebook and Twitter get unlimited access?
Because, as a reporter from a smaller daily paper told me last fall, social networks are driving a ton of newspaper traffic.
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Mashables success: Community, journalism, curation and amplification. Vadim Lavrusik, Mashable in video interview.

Mashables success: Community, journalism, curation and amplification. Vadim Lavrusik, Mashable in video interview. | Brand & Content Curation | Scoop.it
In this video, Mashables Community Manager Vadim Lavrusik talks about ways journalists can use social media to amplify their content and why building such a strong community base through resources like Facebook, Twitter and meet-up events has made Mashable so successful Curation content. Through journalism, curation and amplification.
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Facebook's Growing Role in Social Journalism. And A Facebook-only news organization? It was only a matter of time.

Facebook's Growing Role in Social Journalism. And A Facebook-only news organization? It was only a matter of time. | Brand & Content Curation | Scoop.it
When it comes to journalists using social media, Twitter has been the go-to platform for real-time reporting. But with Facebook continuing to scale and in some ways become more public, it offers journalists an arsenal of content types beyond 140 characters and an alternative destination to connect with new sources of information.
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How Media Will Relate to Facebook in the Future

How Media Will Relate to Facebook in the Future | Brand & Content Curation | Scoop.it
All media will be personalized in three to five years, Facebook COO Sheryl Sandberg said in September. One of the ways that's likely to happen everywhere just appeared ...
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