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Brand & Content Curation
Exploring news, trends and insight in brand and content curation. Also follow at http://twitter.com/#!/myrstad.
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Hiring a Social Media Agency? Read this First!

Hiring a Social Media Agency? Read this First! | Brand & Content Curation | Scoop.it
News Flash: Not everyone who says they understand or have used social media actually knows what they are talking about.

This tremendous growth of social media has created a mass-market of companies selling huge lines of BS to brands who honestly don’t know the right questions to ask. They are like really smooth men with pick up lines that are so brilliant you don’t even see them coming. They know if a company is looking for help with social media, it is likely because they don’t understand it themselves. Therefore, if they talk in buzz words and “fake it ‘till they make it” the company will never realize they are clueless.
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The Two Career Paths of the Corporate Social Strategist. Be Proactive or Become ‘Social Media Help Desk’ « Web Strategy by Jeremiah Owyang

The Two Career Paths of the Corporate Social Strategist. Be Proactive or Become ‘Social Media Help Desk’ « Web Strategy by Jeremiah Owyang | Brand & Content Curation | Scoop.it
The Social Media Decision Maker Must Choose One of Two Career Paths. This emerging role is critical to the success of social media programs yet, most Social Strategists and their programs lack maturity, with only 23% of Social Strategists having a formalized program with long-term direction.

With demands just about to increase, they have two possible career paths: 1) Fall behind in requests from vocal customers and internal business units, thereby becoming reactive which we call the “Social Media Help Desk”, or 2) Develop a proactive program that gets ahead of the demands, and operate from a strategic planning position.
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How To Identify The Social Media Experts - Zach Braiker

How To Identify The Social Media Experts - Zach Braiker | Brand & Content Curation | Scoop.it
The real issue isn’t whether or not you should hire a social media expert but, rather, how to determine whether someone is an expert and what type of expert would be most beneficial for your company. Here are 8 criteria to aid in the process:
1. Personal experience
2. Business experience.
3. Reputation.
4. Ability to interpret metrics.
5. Knowledge of emerging trends
6. Knowledge of frameworks.
7. Ability to create and execute strategies
8. What they hold sacred.
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Why Some Social Media Experts Are Good - Rick Webb

Why Some Social Media Experts Are Good - Rick Webb | Brand & Content Curation | Scoop.it
Social media is not just about marketing and customer service. It's not just another facet of marketing and customer service. Every conceivable part of your company has social media implications. Manufacturing. Supply chain. Tech support. PR. Warranties. Advertising. Promotions. PR. Shareholder relations**. HR.
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What do the social media experts look like who aren’t clowns? | Sonia Simone in Copyblogger via @ingeborgv

What do the social media experts look like who aren’t clowns? | Sonia Simone in Copyblogger via @ingeborgv | Brand & Content Curation | Scoop.it
Businesses need smart people who can help them figure social media out. What do the social media experts look like who aren’t clowns?
Gary Vaynerchuk, in his usual low-key, mellow way, said last month that 99.5% of social media experts are clowns.
If helping businesses use social media is part of what you do, how do you make sure you’re in the effective, business-savvy, non-clownlike 0.5%?
- Understand content marketing.
- Understand direct response copywriting.
- Be specific about your tool kit.
- Partner with complementary experts.
- Know what your clients need.
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The End of the Social Media Consultant? Mark Evans in Sysomos Blog

The End of the Social Media Consultant?  Mark Evans in Sysomos Blog | Brand & Content Curation | Scoop.it
In simple terms, social media as a standalone activity is coming to an end. If you are a social media consultant, you need to be really, really good at providing strategic counsel, as well as have in-depth knowledge of the tools and services need to execute tactically.

For everyone else, they will need to offer than just social media strategic and tactical services. Instead, they have to offer services that embrace communications, marketing and sales strategies and goals.
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How are Social Media Marketing “Experts” like Foreclosed Homes?

How are Social Media Marketing “Experts” like Foreclosed Homes? | Brand & Content Curation | Scoop.it
If you take anything from this article, let it be this; Knowing how to set up a Facebook page no more makes one a Social Media Expert than having a camera makes one a professional photographer. Until employers put an end to their foolish quest for cheap Social Media "fixer-uppers," legitimate users of the craft who deserve more attention will continue to see their value diminished.
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Gary Vaynerchuk: “99.5 Percent Of Social Media Experts Are Clowns” (TCTV)

“Context is the new battleground for business” says Vaynerchuk when asked to give the Twitter version summary of book.
In essence, businesses need to better understand how to use social media and how to apply an authentic human touch while doing so. Vaynerchuk thinks current efforts are abysmal. “”99.5 percent of the people that walk around and say they are a social media expert or guru are clowns,” he says, continuing with “we are going to live through a devastating social media bubble.”
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Gary Vaynerchuk (@garyvee) Answers Tough Questions - Remember "99% of social media experts are clowns"?

Gary Vaynerchuk (@garyvee) Answers Tough Questions - Remember "99% of social media experts are clowns"? | Brand & Content Curation | Scoop.it
Geoff Livingston-blog with interesting interview:
In this video, Author of The Thank You Economy Gary Vaynerchuk answers five questions about his views on consultants and social media. These questions are a follow up to both his controversial TechCrunch interview where he said 99% of social media experts are clowns, and Gini Dietrich’s blog post questioning Vaynerchuk‘s similar opinions about PR Firms in his book.
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Everyone Should Hire 'Social Media Experts' | SEOmoz

Everyone Should Hire 'Social Media Experts' | SEOmoz | Brand & Content Curation | Scoop.it
Product, marketing, engineering and customer service departments can all benefit from greater knowledge and understanding of social media, and very little of it is common sense. From knowing the difference between an original tweet and a retweet (on the basic end of the spectrum) to crafting lifecycle attribution by melding tools like Bit.ly PRO and Facebook Insights with analytics packages (on the advanced end), social media expertise more than just useful, but often critical to improving overall performance.
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Never Plan on Hiring a Social Media Expert? Good Luck With That | Social Media Today

Never Plan on Hiring a Social Media Expert? Good Luck With That | Social Media Today | Brand & Content Curation | Scoop.it
Based on my experience, I know how some small business owners see social media and how very large corporations see social media. I also have interacted with PR/marketing/advertising agencies, technology vendors, and startups/developers to have enough of an idea of how they see it.

And from what I’ve experienced, regardless of what you read in blog post x, most large companies need people who specialize in social media in various areas of the organization. In the same way, most small businesses need help with getting started in social media.

Without experts/specialists, it’s easy for companies to fall for fluffy, borderline useless, and/or expensive services and product.
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Why I Will Never, Ever Hire A "Social Media Expert"

Why I Will Never, Ever Hire A "Social Media Expert" | Brand & Content Curation | Scoop.it
No business in the world should want a social expert on their team. They shouldn’t want a guru, rockstar or savant, either. If you have a social media expert on your payroll, you’re wasting your money.

Social media is just another facet of marketing and customer service. Say it with me. Repeat it until you know it by heart. Bind it as a sign upon your hands and upon thy gates. Social media, by itself, will not help you.
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Social media is still a specialism | Stephen Davies in Sub:stantial

Social media is still a specialism | Stephen Davies in Sub:stantial | Brand & Content Curation | Scoop.it
Steve Rubel says it’s the “end of the road for social media gurus” and I disagree. I think there’s a long way to go before people stop earning a wage from specialising in social media. It reminds me of the whole “PR is dead and blogging killed it” meme from 2006.

The social media specialist/guru/geek/whatever will still be around in the foreseeable future.
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Why Social Media Consultants are Coming in From the Cold — Shel Israel

More recently, the business conversation shifted from the fundamental question of “Why should we…” to “how can we,” and the consultants went from being lonely voices in the dark corners, to pragmatic educators of how new tools could be provide significant, scalable and sustainable improvements.

A decade of social media disruption is now coming to an end. To a very large number of mainstream enterprises, large and small, social media is just one more item to integrate into the workflow process. While a few years ago, there were just ideas, today there are processes.
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I’d hire a social media expert, and maybe you should, too | Social Media Today

I’d hire a social media expert, and maybe you should, too | Social Media Today | Brand & Content Curation | Scoop.it
At companies like Dell and Gatorade, they’ve hired people just to monitor social media. They’re trained to know what to look for, to process analytics at a glance and to know what they should do with the insights they glean. Should that be part of everybody’s job? Well, to a degree, yes. But it’s all these staffers do. They’re experts.

Together, we could probably list 20 or 30 social media specialties where a company could benefit from the expertise of someone who spends all their time focused on it, learning it, executing for multiple clients, talking about it with peers.
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