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Brand & Content Curation
Exploring news, trends and insight in brand and content curation. Also follow at http://twitter.com/#!/myrstad.
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SXSW: The Human Side Of Content Curation - If you´re going to communicate. Do it with intention.

SXSW: The Human Side Of Content Curation - If you´re going to communicate. Do it with intention. | Brand & Content Curation | Scoop.it
Curating content requires a curator. It sounds obvious but it's so often overlooked in favor of automation. You cannot not communicate. You need to own the communication process. If you’re going to communicate, do it right. Communicate, create and curate with intention.
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How to Grow a Following With Other People’s Popular Content | Social Media Examiner

How to Grow a Following With Other People’s Popular Content | Social Media Examiner | Brand & Content Curation | Scoop.it
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Content Curation And The Corporate Social Media Strategy

Content Curation And The Corporate Social Media Strategy | Brand & Content Curation | Scoop.it
Tom Webster discusses the role and opportunity of content curation for corporate social media strategies in light of the gap in use and technologies available.
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5 opportunities for dynamic curation tools - 10,000 Words

5 opportunities for dynamic curation tools - 10,000 Words | Brand & Content Curation | Scoop.it
5 opportunities for dynamic curation tools
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Ten Use Cases for Content Curation in Marketing « Marketing to Business Executives Blog

Ten Use Cases for Content Curation in Marketing « Marketing to Business Executives Blog | Brand & Content Curation | Scoop.it
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Can content curation be entrusted to the crowd? > Systems Documentation, Inc. > Blog

Can content curation be entrusted to the crowd? > Systems Documentation, Inc. > Blog | Brand & Content Curation | Scoop.it
The tenth birthday of Wikipedia has inspired some great articles about content curation and crowdsourcing. For me, the articles have prompted some que...
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ROA = Return on Attention - Bakas Media

ROA = Return on Attention - Bakas Media | Brand & Content Curation | Scoop.it
Time is now a multiplier because of Curation. Marketing messages before new media had a short lifespan. Now, digital content (emails, YouTube vids, FB posts) live forever. We’re curating our online lives into indexed, searchable content.
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Conversation Agent: The Role of Curation in Developing and Transmitting News

Conversation Agent: The Role of Curation in Developing and Transmitting News | Brand & Content Curation | Scoop.it
A new frontier of opportunity is in the ways news is being developed, packaged, and transmitted. Curated filters are becoming more interactive. From the New York Times offering personalized news recommendations, to this past week's launch of TheDaily, a subscription-based app for the iPad indexed by Andy Baio on the Web, and the upcoming release of News.me. Personalization has been around for a while. However, there is some increasing experimentation on listening to and picking up or playing the news as it happens. Increasingly, the opportunity is in the field, where the news is developing -- commentary, expertise, imagery, first person accounts, and so on. Forget the press release. It was always just a delivery mechanism. Not the value itself. All those pitching with one, do you copy this? Your "copy and paste" release in emails is just about as awkward as someone breaking out in song in the middle of a conversation. Except for the song would be more entertaining. Curating news delivery People are getting used to seeing what other people are reading and talking about out in the open -- in public streams like Twitter and Facebook, as well as deeper features on blogs. Stories are being told in more than one dimension and shared across media. Mainstream media is launching initiatives that more closely align with this new reality. There are a couple of opportunities in news delivery in this movement for you as well: starting with building a platform -- where you literally begin the...
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Social media engagement – 5 Cs to use content to your advantage | Beast of Traal

Social media engagement – 5 Cs to use content to your advantage | Beast of Traal | Brand & Content Curation | Scoop.it
I have always stressed my belief that 'content is king', particularly when it comes to corporate/brand approaches to social media. Unlike social media
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Why Content Curation Could be the Best Marketing Idea in 2011

Why Content Curation Could be the Best Marketing Idea in 2011 | Brand & Content Curation | Scoop.it
Content curation is quite possibly the next big marketing idea. Blended with content creation it can drive results and thought leadership too.
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What Is a Curator in Chief? | Fast Company

What Is a Curator in Chief?  | Fast Company | Brand & Content Curation | Scoop.it
Neil Sanderson is the Chief Curator at Eqentia--a software platform service that enables professional users and organizations to easily aggregate, curate and republish the news that's important to them. neail
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Google's Search Algorithm Has Been Ruined, Time To Move Back To Curation

Google's Search Algorithm Has Been Ruined, Time To Move Back To Curation | Brand & Content Curation | Scoop.it
Google's algorithm has lost its alpha.
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