Curating content requires a curator. It sounds obvious but it's so often overlooked in favor of automation. You cannot not communicate. You need to own the communication process. If you’re going to communicate, do it right. Communicate, create and curate with intention.
Time is now a multiplier because of Curation. Marketing messages before new media had a short lifespan. Now, digital content (emails, YouTube vids, FB posts) live forever. We’re curating our online lives into indexed, searchable content.
A new frontier of opportunity is in the ways news is being developed, packaged, and transmitted. Curated filters are becoming more interactive. From the New York Times offering personalized news recommendations, to this past week's launch of TheDaily, a subscription-based app for the iPad indexed by Andy Baio on the Web, and the upcoming release of News.me. Personalization has been around for a while. However, there is some increasing experimentation on listening to and picking up or playing the news as it happens. Increasingly, the opportunity is in the field, where the news is developing -- commentary, expertise, imagery, first person accounts, and so on. Forget the press release. It was always just a delivery mechanism. Not the value itself. All those pitching with one, do you copy this? Your "copy and paste" release in emails is just about as awkward as someone breaking out in song in the middle of a conversation. Except for the song would be more entertaining. Curating news delivery People are getting used to seeing what other people are reading and talking about out in the open -- in public streams like Twitter and Facebook, as well as deeper features on blogs. Stories are being told in more than one dimension and shared across media. Mainstream media is launching initiatives that more closely align with this new reality. There are a couple of opportunities in news delivery in this movement for you as well: starting with building a platform -- where you literally begin the...
Neil Sanderson is the Chief Curator at Eqentia--a software platform service that enables professional users and organizations to easily aggregate, curate and republish the news that's important to them. neail